Blog > September 2010

Product Update: 27 September 2010

September 27th, 2010. Posted by

We have been keeping ourselves busy working on our social media monitoring tool since our last product update. Here is a summary of the recent additions to the application. »


Friday# 24th September 2010

September 24th, 2010. Posted by

Welcome to the Friday#

This week in The Sizzle: Is skiing competitive enough? Foursquare pitches you against your friends and colleages on the slopes. In the Fri-up Brandwatch COO Bryan takes us through how to build a good query to monitor your brand or campaign in social media. In The Sauce, we understand more about 50cent and his clever name calculation.
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Mercury Music Buzz Shows Chatter Doesn’t Always Relate to Sales (Reputation Online)

September 23rd, 2010. Posted by

Measurement of online mentions related to the Mercury Music Prize nominees correlated with sales, but also revealed some interesting surprises.


Social Media Monitoring: how to build a good query

September 22nd, 2010. Posted by
haystack3

Social Media Monitoring is bit like finding a needle in a haystack, or lots of needles but in a big haystack. For most brands there are dozens or hundreds of interesting mentions every day, but the problem is that they are hidden among thousands of less interesting or completely irrelevant mentions. Defining the query properly, with Boolean words like AND, NOT, OR etc., can reduce this problem so that it feels more like looking for needles in a mere handful of hay (apologies for stretching this metaphor uncomfortably far).

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Friday# 17 September 2010

September 17th, 2010. Posted by

Welcome to the Friday#

This week in The Sizzle: McDonalds in exercise shock: Foot traffic rises 1/3 on Foursquare day. In the Fri up Fabrice gives us an update on how we’ve made Brandwatch faster and we look at the Papal visit social media wise. In The Sauce, Do the Vatican Rag with Tom Lehrer.
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The Friday# September 10 2010

September 10th, 2010. Posted by

Welcome to the Friday#

This week in The Sizzle: West Midlands Police set their dog on Twitter and Apple claims that Ping has already signed up 1m users. In the Fri up we take a look at this week’s London Underground strike through social media. In The Sauce, Do the Ugly Dance and get poetic with Spotify.
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Navigating the Retail Minefield (Retail Week)

September 3rd, 2010. Posted by

Halfords isn’t the first retailer to struggle to come to terms with a new warehouse, but supply chain is just one area where retailers come unstuck. »


The Friday# 3 September 2010

September 3rd, 2010. Posted by

Welcome to the Friday#

This week in The Sizzle: It’s true – England cricketers should not be allowed access to Twitter and baby boomers continue to multiply 60 years on. In the Fri up we take a look at Bliar’s book launch through Brandwatch. In The Sauce, Armando Iannucci offers his hilarious stance on the Blair/Brown saga and the bankers explain via autotune.
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