The Friday# 3 September 2010

Welcome to the Friday#

This week in The Sizzle: It’s true – England cricketers should not be allowed access to Twitter and baby boomers continue to multiply 60 years on. In the Fri up we take a look at Bliar’s book launch through Brandwatch. In The Sauce, Armando Iannucci offers his hilarious stance on the Blair/Brown saga and the bankers explain via autotune.

The Sizzle

Netanyahu joins Twitter and speaks to his nation in the third person – reminiscent of Kanye West
Apple bobs into social media music space
How fast does information spread on twitter? Washington Post journo suspended for posting hoax to check
Baby boomers continue to multiply 60 years on – this time on Facebook
Finally, MySpace gives in and plugs into Facebook
England’s Cricketers should not be trusted on Twitter ‘Anyone who uses Twitter understands it should have been a DM…’ Really?

The Fri-Up

Tech-team news:

Going live this weekend, we have two major enhancements to Brandwatch:

Minimising scrollbars will make our dashboard much easier to use
It will be possible to process mentions in the mention popup. This includes categorising, tagging, starring, deleting, workflowing, adding notes, and marking the mention as ‘processed’.

Also, check out Fabrice’s latest blog on our monitoring tool’s usability upgrade

For tech updates as they happen, follow our tech team on Twitter: @brandwatchinfo

The rise of Bliar

So , the press has had an excellent week with the launch of Tony Blair’s autobiography ‘A Journey’ – in fact we’ve all had a bit of fun with it. “Tony Blair: ‘threatened’ to leave Gordon Brown locked in toilet’ shrieked the Telegraph while the Mail announced that he had ‘Devalued the monarchy and cheapened himself’ in a ‘I’m not angry I’m just disappointed’ kind of way. Although we are according to The Guardian ‘Disgusted with Blair’, in the few days since it’s launch, his book has broken records to become Waterstones’ fastest selling autobiography ever.

If you take a look at the mentions of Blair and his book, there are more than 14k in the last week with the peak, unsurprisingly around A Journey’s September 1st launch.

While the sentiment analysis does not show any strong feeling against the book since much of it is reported news, another element in this has been the rise of the moniker Bliar over the last month.

Taking Bliar into the equation and re-evaluating the sentiment looking at individual mentions and the graph below, we see how Bliar has been adopted, not just as a negative pointer towards the book but also used as a term of abuse for a liar of any description – as in:

“George…I am SHOCKED! you live in London and you made up a story? do you know Tony Bliar?”

The negative sentiment is clear and rising as the book reaches launch date on September 1st. We thought he’d gone, but it appears Bliar is definitely hanging around for a while.

Something for the weekend:

Hope you enjoyed the Friday#, have a great weekend.

If you haven’t already joined us on twitter – we’d love to see you there: @brandwatchtweet

If you want demos on how to use our latest improvements to optimise your reports and social media monitoring it’s all on our blog.

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