In this sixth instalment of the Brandwatch tutorials, we are going to look at the concept of Influence. (more…)
Current social media buzz surrounding Lib Dem business secretary Vince Cable is largely negative, according to analysis from social media monitoring agency Brandwatch.
Welcome to the fifth instalment of the Brandwatch tutorials. Today we are going to look not just at a single query, but at the main subjects of discussion around a whole industry or topic. If you want to monitor and manage a brand, it is crucial to understand the bigger picture, the context surrounding that brand, by analysing the global trends of the brand’s industry. Click here for the video that accompanies this post. (more…)
In this instalment of the Brandwatch tutorials, we are going to look a bit more into where buzz is coming from. More precisely, let’s see which websites are sources of buzz for your query. This matters as it will help you understand your query’s “community”, and can tell you which sites to focus on for marketing and engagement (more about these in later sessions).