Blog > December 2010

Friday # 24 December 2010

December 24th, 2010. Posted by

Welcome to the Christmas edition of the Friday#

This week in The Sizzle: Mashable’s 6 predictions for digital advertising in 2011. In The Fri-Up, what is Santa’s social media profile? In The Sauce the social media Nativity.

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Brandwatch Tutorial – Session 6: Who are the most influential commentators of my brand?

December 23rd, 2010. Posted by

In this sixth instalment of the Brandwatch tutorials, we are going to look at the concept of Influence. »


Vince Cable is slammed in social media (MediaWeek)

December 23rd, 2010. Posted by
mediaweek

Current social media buzz surrounding Lib Dem business secretary Vince Cable is largely negative, according to analysis from social media monitoring agency Brandwatch.


London Bike Hire Scheme, Boris’s Bikes

December 22nd, 2010. Posted by
boris-johnson_120x77px

When the London Bike Hire scheme was launched in July 2010, we decided to see what eveyone thought about it – to get the word on the street. The launch was bound to provoke great reaction from Londoners, both critical and praiseful, sceptical and embracing. »


The Friday# 17 December 2010

December 17th, 2010. Posted by

Welcome to the Friday#

This week in The Sizzle: Twitter raises $200m. In The Fri-Up, a week after its launch – we take a look at the social media data on the Nexus S. In The Sauce, do you present a dangerous distraction in your festive hat?

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The Friday# 10 December 2010

December 10th, 2010. Posted by

Welcome to the Friday#

This week in The Sizzle: Facebook gossip from Le Web. In The Fri-Up, we pull apart the Wikileaks story via social media. In The Sauce, Ryan Air – Hitler’s lament.

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Brandwatch Tutorial – Session 5: What are the industry trends?

December 10th, 2010. Posted by

Welcome to the fifth instalment of the Brandwatch tutorials. Today we are going to look not just at a single query, but at the main subjects of discussion around a whole industry or topic. If you want to monitor and manage a brand, it is crucial to understand the bigger picture, the context surrounding that brand, by analysing the global trends of the brand’s industry. Click here for the video that accompanies this post. »


The Friday# 3 December 2010

December 3rd, 2010. Posted by

Welcome to the Friday#

This week in The Sizzle: Wikileaks “pushed off the internet”. In The Fri-Up, Sarah Palin vs Prince Andrew vs Osama Bin Laden. In The Sauce, Snow? … just chill out.

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Brandwatch Tutorial – Session 4: Where do people talk about my brand?

December 3rd, 2010. Posted by

In this instalment of the Brandwatch tutorials, we are going to look a bit more into where buzz is coming from. More precisely, let’s see which websites are sources of buzz for your query. This matters as it will help you understand your query’s “community”, and can tell you which sites to focus on for marketing and engagement (more about these in later sessions).

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