Dec 23rd |

Brandwatch Tutorial – Session 6: Who are the most influential commentators of my brand?

In this sixth instalment of the Brandwatch tutorials, we are going to look at the concept of Influence. (more…)

Dec 10th |

Brandwatch Tutorial – Session 5: What are the industry trends?

Welcome to the fifth instalment of the Brandwatch tutorials. Today we are going to look not just at a single query, but at the main subjects of discussion around a whole industry or topic. If you want to monitor and manage a brand, it is crucial to understand the bigger picture, the context surrounding that brand, by analysing the global trends of the brand’s industry. Click here for the video that accompanies this post. (more…)