When the London Bike Hire scheme was launched in July 2010, we decided to see what eveyone thought about it – to get the word on the street. The launch was bound to provoke great reaction from Londoners, both critical and praiseful, sceptical and embracing. So we felt it a good opportunity to produce one of our reports, to present just some of the many ways we can show you what people really think about a brand, or an event such as this.
The charts and findings are built to be both clear and accurate, as we apply our powerful tracking tools and sentiment readers to listen thoroughly. We took a look at the buzz from the day of launch and analysed the following seven weeks of data.
Download full report (PDF)
London Bike Hire Scheme, Boris’s Bikes
December 22nd, 2010. Posted by Hannah EmanuelWhen the London Bike Hire scheme was launched in July 2010, we decided to see what eveyone thought about it – to get the word on the street. The launch was bound to provoke great reaction from Londoners, both critical and praiseful, sceptical and embracing. So we felt it a good opportunity to produce one of our reports, to present just some of the many ways we can show you what people really think about a brand, or an event such as this.
The charts and findings are built to be both clear and accurate, as we apply our powerful tracking tools and sentiment readers to listen thoroughly. We took a look at the buzz from the day of launch and analysed the following seven weeks of data.
Download full report (PDF)