Blog > April 2011

The Friday# 28 April 2011

April 28th, 2011. Posted by

Welcome to the (almost) Friday#

This week in The Sizzle: How is Sony handling the Playstation PR crisis? In The Fri-Up, The Royal Wedding: Brandwatch reveals Kate’s dress designer. In The Sauce: Telly Savalas looks at Birmingham – perhaps from a great distance.

»


Is social media making us anti-social?

April 27th, 2011. Posted by

A bit of a different kind of post today. We usually focus on technical topics or talk through some particularly interesting data from the Brandwatch application, but this one’s more of a discussion about social media in general and the impact it may be having on society:

“Is social media making us anti-social?”

This question was posted on Quora a month or so ago. It’s a version of a discussion I expect many of us have had at some point, and I imagine strong opinions usually surface on both sides.
»


Product Update: 26 April 2011

April 26th, 2011. Posted by

Facebook and Twitter

We have quite an exciting update for you this week. We’re going to talk you through the Facebook/Twitter publishing feature that we’ve added to the Brandwatch platform. We hinted at the update last week and this week it’s in place in the application – you can now publish content on Facebook and Twitter from within Brandwatch without having to open any new browser windows or tabs.

When you click on any instance of a mention or result in Brandwatch, a box pops up displaying the full webpage of that mention (as you would see it in your browser) with a panel of toolbars, buttons and statistics along the top. At the bottom right of the this panel, you’ll now see: ‘Publish’ and, if it’s a Twitter mention, ‘Reply’.
»


How does sentiment analysis work?

April 20th, 2011. Posted by

Sentiment analysis continues to be one of the most debated areas in social media monitoring, so we thought we’d give a brief overview of the topic and how we approach it at Brandwatch. Here’s our resident expert, Dr Taras Zagibalov, who conducts all our language research and works alongside the tech team to continuously improve our automatic sentiment classification. Over to Taras:

There are two major techniques used in automatic sentiment analysis. The most frequently used one in commercial applications is based on linguistic resources, the other is based on machine learning.
»


Product Update: 19 April 2011

April 19th, 2011. Posted by

We make updates to the Brandwatch platform every week, but some weeks they are mainly refinements to the current system rather than additional new features.

As this is the case this week, we thought we’d take the opportunity to talk about some of the particularly interesting features we are excitedly working away on at the moment.

Influence Metrics

It’s a topic of much debate in the sector, but one thing for sure is that influence metrics are important to help users understand how important a mention, a site, a blog, a forum thread or an author is. With this information users can then prioritise their activities, whether they’re engagement or research based. Although Brandwatch already offers the following metrics: mozRank, backlinks, followers (Twitter), we are working on adding more.
»


Friday# 15 April 2011

April 15th, 2011. Posted by

Welcome to the Friday#

This week in The Sizzle: Twitter turns down Google’s $10bn. In The Fri-Up, Is Vince Cable dancing on thin ice? In The Sauce: Unintentionally sexual church signs.

»


Trend Species: jokers, mysteries and more

April 13th, 2011. Posted by

All kinds of topics trend and sweep across Twitter. Some are sustained and some are shortlived; some are serious and some are silly. Often it’s not apparent why exactly they are trending, but here we take a look at the various species you might see, what’s likely to have caused them and how their characteristics differ. We’re going to maintain a musical theme in doing so, due to the particularly high number of artists trending last week.
»


Product Update: 11 April 2011

April 11th, 2011. Posted by

We have a few updated features to talk you through in today’s post, the first of our forthcoming weekly Product Updates.

Query Progress

Once you’ve finished refining your query and clicked ‘Save Query…’, you will now see a screen that displays your query’s progress in the Brandwatch system. Previously, we would send you an email only when your query was completed, but this feature means you’ll have a better idea of where your query is in the process. So now you can either leave the box up and keep checking back or close the box and simply return to your query upon receiving the email update.
»


Friday# 8 April 2011

April 8th, 2011. Posted by

Welcome to the Friday#

This week in The Sizzle: The Government’s search for a Twitter Tsar. In The Fri-Up, Larry Page’s first week as Google CEO. In The Sauce: Ah… 1969… back when smoking was cool and fun.

»


iPhone 5: The Sony iPhone

April 6th, 2011. Posted by

Following the news of their CEO’s accidental disclosure, Sony have inadvertently stolen the iPhone 5 conversation from Apple.

The first murmurs about the revelation seem to have appeared on 9 to 5 Mac on April 1st, when Seth Weintraub posted a blog update live from Talking Tech with Sony and The Wall Street Journal, where CEO Sir Howard Stringer let the information slip. The WSJ then reported fairly undramatically on the event a few hours later, but it wasn’t long before tech sites picked up on the significance of the incident, including Mashable with the headline ‘Sony CEO Accidentally Reveals Secret Details About iPhone 5’.
»


  • Request Demo

    Request Demo

    See Brandwatch live in action and discover how it can give your business the edge.

    Call us on:
    +44 (0)1273 234 290

     

  • Mailing list sign-up

  •