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The Friday# 13 May 2011
May 13th, 2011. Posted by Dominick SoarWelcome to the Friday#.
This week in The Sizzle: Facebook’s Anti-Google Scandal. In The Fri-Up: Can Traditional News Keep Up with Twitter? In The Sauce: Pick a Student’s Doodle for Google.
The Sizzle
The Fri-Up
Can traditional news keep up with Twitter?
In its infancy, Twitter acted as an outlet for journalists and news sources to report the news, but increasingly it is becoming the subject of news itself – the last couple of weeks have seen Twitter feature more heavily in the mainstream news than ever before.
First we saw the incredible story of how Bin Laden’s death spread through Twitter before any official announcement was made. Then, in the UK this week, more records broken for Twitter as the super injunction fiasco again caused the platform to dominate much of the news, with commentators questioning whether the legal system in its current state can cope with the power of forces like Twitter.
How the Jemima Khan Super-Injunction Story Unfolded
After last week’s rumours of an affair between Alan Shearer and Gabby Logan; the super injunction craze continued over the weekend and throughout this week as Twitter and the media went wild about another supposed injunction from Jemima Khan and Jeremy Clarkson.
Using Brandwatch to pin-point each event, we can reveal how the story unfolded and, crucuially, how late the mainstream press were to the party:
——————————————————–
Sunday 8th May
12pm
‘Billy Jones’ @InjunctionSuper Twitter profile makes claim
1.30pm
‘Murdoch’s Empire’ blog picks up on the story
(RTs of the ‘Billy Jones’ tweet continue)
3.40pm
GoodandBadPR Twitter profile predicts trending topic
4pm
Another blog post from ‘#SuperInjunction’
7.50pm
Jemima Khan Tweets denial
11pm
#SuperInjuction blog post has received 50 comments
11.47pm
Telegraph finally reports
Sunday 9th May
Morning
Further first reports of the story in mainstream news (e.g. Guardian) begin to surface.
——————————————————–
So, is this more evidence that traditional news sources are becoming secondary sources that report on stories that have already broken out across Twitter and the rest of the web? Is there any way it can evolve to cope with the lightning pace of Twitter’s word-of-mouth?
As the bloggers who got there hours earlier are showing, if journalists want to preserve their domain, they will have to sharpen up significantly to keep pace with the Twittersphere.
The Sauce
Something for the weekend:
Can traditional news keep up with Twitter?
In its infancy, Twitter acted as an outlet for journalists and news sources to report the news, but increasingly it is becoming the subject of news itself – the last couple of weeks have seen Twitter feature more heavily in the mainstream news than ever before.
First we saw the incredible story of how Bin Laden’s death spread through Twitter before any official announcement was made. Then, in the UK this week, more records broken for Twitter as the super injunction fiasco again causes the platform to dominate much of the news, with commentators questioning whether the legal system in its current state can cope with the power of forces like Twitter.
How the Jemima Khan Super-Injunction Unfolded
First there was the rumour of an affair between Alan Shearer and Gabby Logan and claims about a super injunction imposed by them; then over last weekend came the surge in buzz around another supposed injunction from Jemima Khan and Jeremy Clarkson.
Using Brandwatch we have pin-pointed how the story unfolded and, crucuially, how late the mainstream press were to the party:
Timeline:
Sunday 8th May
12pm- Billy Jones Tweet
1.30pm – blog post (Murdoch empire…)
4pm – blog post 50 comments by 11pm (#superinjunction blogspot)
7.50pm – JK tweet: http://twitter.com/#!/Jemima_Khan/status/67301305546326016
11.47pm – Telegraph reports
Sunday 9th May
Further first reports in mainstream news (e.g. Guardian) begin to surface.
So is traditional news becoming a secondary source that reports on stories that have already broken out across Twitter? Is there any way it can evolve to cope with the lightning pace of Twitter’s word-of-mouth? It’s certainly a challenge.
As the bloggers who got there hours earlier are showing, if journalists want to preserve their domains, they will have to sharpen up to keep pace with the Twittersphere.