We thought we’d use Brandwatch to keep an eye on a few key topics on Twitter during the course of Wimbledon, to see what and who is being most talked about and when. (more…)
According to Brandwatch, which tracked the online buzz surrounding the event for the week leading up to it and during the weekend itself, she beat the likes of Coldplay and U2.oldplay and U2. (more…)
I have a confession: I work in social media and I hate using Facebook. Apart from not wanting to be seen as a show-off (even if, at heart, I am one), the main reason is that I can’t figure out how to navigate (more…)
Brandwatch has put out some a round-up of the Glastonbury social buzz where mentions of Beyonce outstripped any other artist by miles followed by (more…)
New default dashboard and Wordle integration!
Two key updates this week:
When you create a query in Brandwatch, there is the option to open a ready-made default dashboard. This shows you several different widgets (or components) (more…)
The way people talk on social media can be very different to how they talk in person. This means that the learnings from traditional focus groups often contrast greatly with what’s found from social media monitoring. (more…)
As we try to do as much as possible, we have listened to client feedback and introduced new functionality to Brandwatch’s Alerts feature: Alerts can now be sent to multiple recipients, including those without Brandwatch logins!