Jul 27th |
Ocado, Crowdity and Tesco

Ocado's Social Media Fail Turns into a Tesco Win

Just over a month ago, there was a minor outcry from a small but very vocal group of disgruntled would-be customers of Ocado. (more…)

Jul 25th |
Top 5 Social Media Top 5s

Top 5 Social Media…Top 5s

Social Media loves a top 5, or a top 10, or a top 7, or any number of ‘top’ things really.

Tools, tips, mistakes, ideas, ways, applications, solutions; all manner of things make their way into top lists. If someone has enough expertise or has acquired the knowledge to make an accurate and comprehensive list (more…)

Jul 22nd |
Brandwatch

Finding Gold in Social Data

At the end of June Brandwatch’s VP North America Seb Hempstead gave a talk at the Corporate Social Media Summit in San Francisco called Finding Gold in Social Data. Seb received lots of great feedback at the event and on Twitter during the talk, so we thought we’d share (more…)

Jul 20th |
headscratch

Great! 5,000 mentions a month! …now what?

These days, finding out how many mentions your brand is getting online is really quite simple.

Register for a trial of a social media monitoring tool, set up your query and there you have it: your brand has been mentioned X times in the past month.

Trouble is, that doesn’t tell you much about anything and, presumably, you’re going to want to know more… (more…)

Jul 18th |

Brandwatch and Google+

Yesterday, TechCrunch put out a post which questions why Google hasn’t yet facilitated search within public posts on Google+. They are also yet to display Google+ results in their main search.

So it seemed like a good opportunity to say that Brandwatch already indexes Google+ and displays the results in your queries. Furthermore, we’re one of the very few (only?) Social Media Monitoring services that can actually track what people are saying about Google+. (more…)