Blog > October 2011

Product Update: Mentions Profiling and Enhanced Charting

October 31st, 2011. Posted by
Product Update Icon

It’s another week with two big changes being made to Brandwatch. We have expanded the possibilities available in the Chart component and also added a whole new feature – Mentions Profiling.
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The Friday#: Occupy London’s media blackout

October 28th, 2011. Posted by


Welcome to the Friday#
This week in The Sizzle: Facebook sets up shop in Lapland for Christmas. The Fri-Up: Occupy London – the media blackout. The Sauce: Do you have seven good friends?

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What does it really mean to Like something on Facebook?

October 24th, 2011. Posted by
facebook-like-button

Back in May this year, Facebook claimed there were 50 million “Likes” made every day. But does the word “like” really describe what people mean when they click »


The Friday#: Gaddafi’s timeline through social media

October 21st, 2011. Posted by


Welcome to the Friday#
This week in The Sizzle: European Commission asked to explain their ‘database of pirates’. The Fri-Up: Gaddafi’s timeline through social media. The Sauce: Bad lip-reading

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How Social Media is Changing Customer Profiling

October 18th, 2011. Posted by
Pigeonholing

Customer profiling is a valuable activity for marketers, but it can be all too easy to clumsily group people together by over-generalising and stereotyping. Can social media improve this?

In her TED talk back in December 2010, Johanna Blakeley talked about how social media research »


Tweetcamp: Building and Engaging a Community

October 18th, 2011. Posted by
Tweetcamp

The organizers of London-based “unconference”, Tweetcamp, approached Brandwatch about a sponsorship opportunity. Rather than the usual monetary assistance, we offered them our time and resources towards promoting the event in return for sponsorship rights. »


The Friday#: BlackBerry’s Jam

October 14th, 2011. Posted by


Welcome to the Friday#
This week in The Sizzle: Google profits soar. The Fri-Up: BlackBerry’s Jam. The Sauce: Always wear a helmet.

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#SMM11: Finding Gold in Social Data (Part 2)

October 12th, 2011. Posted by
AT&T

Sebastian Hempstead, Brandwatch’s new VP North America, will be speaking at Social Media Marketing and Monitoring 2011 in New York later today.

We officially announced our US office yesterday, and this event is one of a series that members of the US team will be attending over the coming months. »


Brandwatch Enters the US Market

October 11th, 2011. Posted by
Brandwatch-Enters-the-US-Market

We launched in the UK in August 2007, but even at that early stage, always had intentions of branching out to the US.

So, with the rapid growth we’ve achieved over the past »


10 Data Visualisations of Major News Events

October 10th, 2011. Posted by
dataviz

Big things are happening every day – the last few years have seen major global events that impact across nations. Wars, changes of government, cultural upheaval and the evolving nature of humanity all vie for our attention and consideration. »


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