Case Studies > October 2011

Tweetcamp: Building and Engaging a Community

October 18th, 2011. Posted by

The organizers of London-based “unconference”, Tweetcamp, approached Brandwatch about a sponsorship opportunity. Rather than the usual monetary assistance, we offered them our time and resources towards promoting the event in return for sponsorship rights.

The idea we came up with to promote both our brands, was a virtual campsite, powered by Brandwatch’s Twitter data.

Read the full report here.

And take a look at the campsite here: http://labs.brandwatch.com/tweetcamp.

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