Nov 28th |

Product Update: Rules

This week we’ve released one of the most exciting and powerful new Brandwatch features yet: “Rules”. Rules allow you to tell Brandwatch how to automatically categorise, tag or classify sentiment for future mentions by setting your filters a certain way. (more…)

Nov 28th |
Lionhead Studios

Dealing With Twitter Parody Accounts

A common phenomenon that has arisen from the advent of Twitter is the countless number of parody accounts mocking famous figures.

Often funny, sometimes cruel, these personas have often proved so popular that they have transcended the original celebrity in numbers of followers.


Nov 9th |

8 Celebrity Twitter Malfunctions

Don’t try this at home: 8 examples of how not to use Twitter, provided by people in the public eye.

Behind every prominent public figure there is normally a Public Relations team managing and massaging public opinion about their client. These PR teams have access to a big box of clever tricks to achieve this. (more…)