Blog > February 2012

The Friday #: Social Media Super Bowl

February 3rd, 2012. Posted by

 


The Sizzle: Facebook IPO. The Fri-Up: Super Bowl. The Sauce: Fox News Muppets

The Sizzle

The Fri-Up

Dataviz: Super Bowl XLVI – Which brand is running with the social media ball? 

The Brandwatch worms return this week in a Super Bowl sensation. With this weekend’s impending showdown what better tribute could we pay?
In case you haven’t seen it yet, Brandwatchlabs’ latest dataviz is now live. This time football-playing worms represent the sponsors of the Super Bowl.
Here’s the topline ‘need to know’:
  • Each football-playing worm represents a Super Bowl sponsor
  • The the number of tweets represents the number made about that brand or their product in conjunction with Super Bowl over the last 28 days.
  • The worm with the ball represents the brand who is top of our Super Bowl social buzz leaderboard
  • We also have UK and US news-worms feeding you the hottest Super Bowl stories from their nation’s news sites.
  • Brandwatch has added an interactive element: By tagging a tweet #bwcheerleader,  users can unleash their hidden cheerleader by showcasing their talent for chants in the cheerleader worm’s speech bubble.

The Sauce

Something for the weekend:

Hope you enjoyed the Friday#, have a great weekend.

If you haven’t already joined us on twitter – we’d love to see you there: @brandwatch
If you want demos on how to use our latest improvements to optimise your reports and social media monitoring it’s all on our blog.
If you’d like any support with using Brandwatch’s social media monitoring tool contact contact@brandwatch.com

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