Mar 30th |

Event: Return on Influence

It’s just one little word, but the past few years have seen a booming industry evolve around the concept of influence.

Popular companies like PeerIndex and Klout have focused their energies on quantifying individuals’ perceived influence, breaking it down into sub-categories like authority and reach. (more…)

Mar 28th |

How To Listen Intelligently & Act Upon It

Listening, monitoring, researching, tracking: there are so many buzz words in social media monitoring that generating useful and effective benefits via listening to the social web can often elude companies.

As Zach Hofer-Shall talked about last week, there is a worrying void between listening and intelligence evident in many companies, meaning monitoring and action can often be miles apart. (more…)

Mar 21st |

How to Use Social Media for Customer Service

It’s no secret that customer service has slowly been creeping out of the call centre and onto the internet, with social media networks providing an all new opportunity for consumers to sing praises and vent frustrations either to friends, directly to the companies in question or simply just to anyone who’ll listen. (more…)

Mar 19th |

OMG I HATE MY JOB! Employees Be Warned

Social media is a hotly debated topic in the world of business. Whilst some organisations incorporate social networking into their internet marketing campaigns, others argue that it can cast a negative image upon the company. (more…)