In the day and age where everyone is carrying around a mobile device that quickly links you to any number of social media platforms, tracking devices or music it can some times feel suffocating attempting to keep memorable moments private. Perhaps the argument could be that if someone doesn’t enjoy being so public with their said “moments” they shouldn’t participate in Twitter or Facebook.
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There are many people out there, at times, lacking the motivation to get off the couch, put on their running shoes and work more than just their hand-to-TV-remote coordination. These days the shake weight isn’t going to cut it. (more…)
In a characteristically scrappy and unglamorous style, England managed to make it through the group stages in Euro 2012. The game really got people ranting and raving on Twitter, so we used our social media monitoring tool to assess what people thought of the players. (more…)
Social media marketing in many ways embodies traditional marketing, and word-of-mouth is central to how messages spread across the web.
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Putting a particular price tag on social media efforts has been an uphill battle that many companies are still tinkering over. Navigating these investments in the right way will result in not only ROI but also company growth and a larger budget for future social media campaigns. (more…)
Our sponsorship buzz tracking tools show who’s leading the race for social success in the “mention marathon”. (more…)
This year we once again provided data for Headstream’s Social Brands 100.
Love football? Love social media? Well we’ve created just the sort of thing you’ll like.
Fans around Europe have been screaming at their TVs and taking to Twitter to voice their opinions about the players in Euro 2012. We wondered what the line-up would be if we listened to Twitter instead of the managers. (more…)
Internet users have much shorter attention spans than they used to, largely due to the rising popularity of social media platforms.
Ever since sites like Facebook, Twitter and YouTube launched, people expect to get their information quickly and in short, entertaining chunks. (more…)
It’s come to that time of year when the Jubilee Union Jacks are replaced with St. George flags, with millions of patriotic banners indicating to everyone in the country that there’s a major football tournament going on.
