So it’s that time of year again, the only night of the year where you can dip your head into a bucket of water to retrieve an apple with no questions asked.


So it’s that time of year again, the only night of the year where you can dip your head into a bucket of water to retrieve an apple with no questions asked.

With the presidential election looming ever closer, the push to win voters will become even more crucial over the next few days.

As a Social Media Monitoring company, the quality of our coverage is integral to our performance as a business: but what exactly does that mean? (more…)

Back in 1974, when people were still frustrated by the inability to easily stick paper notes to screens, fridges and cupboard doors, a wonderfully-named scientist, Art Fry, had a thought.

We recently wrote about an independent report into the social media monitoring sector and pulled out some highlights written about Brandwatch.
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Our approach to updating and improving our product is a serious and considered process. We’ve experimented with a number of different techniques, and this post will unveil a sneak peek behind the curtain as to how things are done at Brandwatch.
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One of the most acclaimed aspects of the Brandwatch interface is the tool’s suite of robust and pretty charting features, which gives you the ability to display your data from a broad range of criteria and in a wide variety of presentations.
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The days of simply plugging in your brand name and trusting the data behind the line graphs in your SMM tool are over.
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In an industry as cluttered and confusing as social media monitoring, there is understandably a huge demand for clarity and expertise for businesses when selecting a vendor.
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So, last night saw not only the postponing of the England vs Poland match, but also the tense final of everybody’s favourite oven-based show, The Great British Bake Off (GBBO). (more…)