Blog > Giles Palmer

Social Media

July 3rd, 2008. Posted by
bw-thumbs-socialmedia

According to wikipedia “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. »


Why Do People Talk So Little About Some Big Brands

July 3rd, 2008. Posted by

Alan Mitchell wrote in Marketing Week last week about online peer-to-peer marketing. The central theme of his article is that it is early days for Marketeers in this space and that the web and p2p or c2c communication is throwing up some answers to questions that haven’t even been asked yet. »


Scoring Sentiment

June 20th, 2008. Posted by

Using machines to understand text is a big part of what we do here at Brandwatch. And sentiment analysis is part of it. As wikipedia nicely puts it; »


How Good Is Good Enough?

June 19th, 2008. Posted by

Seth Godin wrote a moving post yesterday about worthiness. He writes almost as a stream of consciousness and makes some great points. »


Google’s Bogus Results Count

June 18th, 2008. Posted by

As I mentioned in the last post, the accuracy of the entire result set is critical to us at Brandwatch, but so too is making sure that we have as big a sample as possible. »


Recall vs Precision

June 17th, 2008. Posted by
bw-thumbs-recall

This is a classic tug-of-war issue with search. There is a good definition on Wikipedia and I really like Tim Bray’s description on the Ongoing site. »


Clear View On Transparency

June 11th, 2008. Posted by

Remember the promises of flawless matching of supply and demand and limitless consumer power when the web burst onto the scene a dozen years ago? »


The Negative Imperative

June 4th, 2008. Posted by

New research from Millward Brown shows that online communities, blogs and message boards are the most likely sources of negative opinions about brands. »


Listen Up, Pay Attention!

May 26th, 2008. Posted by

Let’s face it, increasingly blogs are yielding the power to either build or break a brand.  So for PR professionals – those ultimately responsible for their client’s reputation – it’s more important than ever to listen up, pay attention and be able to influence what’s being said online about your clients’ brands. »


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