Welcome to The BR 200 list of industry blogs where we’ve brought together the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The list is endless, but one UK company that stands out from this particular crowd is social media monitor Brandwatch. Operating across multi-languages, the company uses online tools that measure the buzz around a company or its competitors.
Since the end of 2010, when Amazon invested $175m in Living Social – the group buying website has been closely watch by investors.
We have a look at livingsocial’s journey through social media from it’s Amazon investment to today’s news on its $3bn valuation. What does the investment and new valuation mean for consumers and is it only as good as the offers it pedals?
Fig 1. Volume of mentions for livingsocial.com
It is back to the drawing board for Tottenham Hotspur. West Ham have been selected as the preferred bidder to move into the Olympic Stadium in Stratford after London 2012, meaning Spurs will remain at White Hart Lane…
With today’s news of MySpace proposing to axe half their staff, we decided to take a look at where people have been recommending and talking about music in an attempt to guage which sites the interest has shifted to.
The graph below features a few of NME’s top bands of 2010 and the social media sites where they are talked about. The clear leaders in chat on bands are Facebook and YouTube.
Obviously without seeing the traffic to the artist pages on social networks the social media chatter on bands is just one element to the analysis. However, with recommendation and endorsement as well as sharing music via social networks becoming more and more important, it is an interesting measure in the MySpace story.
Current social media buzz surrounding Lib Dem business secretary Vince Cable is largely negative, according to analysis from social media monitoring agency Brandwatch.
We make no apology for passing on the news that social media monitoring company Brandwatch is claiming that it can predict who is about to exit The X-Factor.
Ann Widdecombe has been the real star of this year’s Strictly so far. She is the one everyone looks forward to seeing just to see what happens – with only Goldie’s departure beating her to being Strictly the talk of the internet.
Halfords isn’t the first retailer to struggle to come to terms with a new warehouse, but supply chain is just one area where retailers come unstuck. (more…)
Nominees are all of a Twitter in the lead up to the big day! According to Brandwatch, a company that monitors social media traffic, there has been a “consistent amount of jostling between the top five acts” over the past few weeks. (more…)
