There is a wide array of practical uses of employing a monitoring tool, from tracking coverage to conducting market research. One use that many don’t often consider however, is to hunt for leads. (more…)
Yesterday’s VirComm Summit in the prestigious Royal Institute was a rousing success, as it further established itself as the leading community management conference in the UK. (more…)
As devices get smaller and more sophisticated, users have increasingly taken to social networking sites while they look at other screens … and for best part of the past century our favourite screen has been the television. (more…)
It’s Community Manager Appreciation Day today, so you have to read this and then tweet to @LinkYeah and @Tales_of_cake telling us how great you think it is. Appreciate me, you ungrateful fools. I order you to appreciate me. (more…)
There are now very few brands that don’t lurk on metaphorical street corners, craning their necks to eavesdrop on unsuspecting members of the public as they openly discuss all their darkest thoughts about the peeping brand. (more…)
Not long ago, a good friend and client of ours left his employer to seek pastures new. As he departed, he very nicely chose to highlight a few of the reasons he opted to work with Brandwatch whilst in that role in the first place. (more…)
Despite the financially disastrous end of the last decade, we’ve actually all got a lot richer. The tragedy is that we’re actually referencing the increasing prevalence of rich media online, not cash wealth. No-one has any of that anymore. (more…)
The wind of change blows as we herald in the New Year, so it’s suitable that we’ve just opened another new Brandwatch office in The Windy City. Yep, you’ve got it: Chicago. (more…)
It’s fair to say that we, the human race, have embraced social media wholeheartedly. It’s changed how we interact significantly, but it’s possible that we’re not taking enough time to step back and take stock of what’s happening. (more…)
