Jan 30th |

What is Influencer Marketing? Frequently Asked Questions

It’s a buzzword, sure, but ‘influencers’ can form an integral part of modern digital marketing plans.

We’re hosting a webinar today that details the basics of influencer marketing, and how you can develop your own programme.  (more…)

Aug 29th |

The Importance of Email: Does It Even Matter?

Emails are probably the grandparent of internet technologies, and not necessarily in a good way. My father tells me that in days of yore, emails were for mucking about between co-workers, while the real work got done via printed memos.

In the workplace of my generation, Skype, Facebook, mobile apps and other IM services help colleagues share thoughts that aren’t ‘official’ enough to warrant an email. (more…)