User reviews have fundamentally shaken up business. From TripAdvisor and Yelp to Amazon and Twitter, the way that consumers select products and services is now entrenched within the bold transparency of digital reviews.
It’s a buzzword, sure, but ‘influencers’ can form an integral part of modern digital marketing plans.
We’re hosting a webinar today that details the basics of influencer marketing, and how you can develop your own programme. (more…)
Just as we were starting to get in the Christmas spirit and look back on 2013 with a sense of a job well done, we’ve unfortunately discovered some bad news today, relating to one one our reports.
This week the Brandwatch blog is devoted to exploring what’s next for social media and technology, and some of our best authors will be presenting their ideas and thoughts on what the future holds. And so will I. (more…)
The thought of a marketing ‘university challenge’ may sound incredibly dull, and if you don’t work in marketing, incredibly difficult.
Well you’re wrong, and you should stop thinking those things. (more…)
Emails are probably the grandparent of internet technologies, and not necessarily in a good way. My father tells me that in days of yore, emails were for mucking about between co-workers, while the real work got done via printed memos.
In the workplace of my generation, Skype, Facebook, mobile apps and other IM services help colleagues share thoughts that aren’t ‘official’ enough to warrant an email. (more…)