What on earth is a command centre? Can you issue commands from them? And are they in the centre? If so, in the centre of what?
But how did they come about, and how have they changed over the years? (more…)
This week the Brandwatch blog is devoted to exploring what’s next for social media and technology, and some of our best authors will be presenting their ideas and thoughts on what the future holds. And so will I. (more…)
The thought of a marketing ‘university challenge’ may sound incredibly dull, and if you don’t work in marketing, incredibly difficult.
Well you’re wrong, and you should stop thinking those things. (more…)
Emails are probably the grandparent of internet technologies, and not necessarily in a good way. My father tells me that in days of yore, emails were for mucking about between co-workers, while the real work got done via printed memos.
In the workplace of my generation, Skype, Facebook, mobile apps and other IM services help colleagues share thoughts that aren’t ‘official’ enough to warrant an email. (more…)
Social media is now more important than … blah blah blah. Chances are, if you’re reading this, you’ll already know all about the value of social in business and are simply on the hunt for some juicy deets. (more…)