Feb 12th |

Social Media Command Centers are Coming of Age

‘Social media command center’ is one of those flashy-sounding buzzwords you’ve probably come across if you work in digital marketing.

You may even work at a brand that already has one, or is thinking of installing one. (more…)

Aug 29th |

The Importance of Email: Does It Even Matter?

Emails are probably the grandparent of internet technologies, and not necessarily in a good way. My father tells me that in days of yore, emails were for mucking about between co-workers, while the real work got done via printed memos.

In the workplace of my generation, Skype, Facebook, mobile apps and other IM services help colleagues share thoughts that aren’t ‘official’ enough to warrant an email. (more…)