Analysis of the official Olympic partners by Brandwatch and MediaCom shows how simple methods can extract much more meaning from social media data.
GO COMPARE! GO COMPAAAAAAAAAAARE, where people go, to save some … SHUT UP. Just shut the hell up. That’s what we’ve all been screaming at our TV screens for years. Why won’t that annoying bloke just tie a rope round his neck and get it over with? (more…)
We’ve partnered with MediaCom Sport, the sports marketing division of MediaCom Worldwide, to once again put together an insightful and fun data visualisation, this time surrounding the Olympic sponsors’ buzz.
The upcoming games is set to be one of the most popular social media events in sporting history, with Twitter playing a prominent role as host of the online buzz surrounding the various competitions. (more…)
We’ve trawled the internet to bring you the latest statistics on sex and social media. Fortunately (or should that be unfortunately?), we’re talking about the differences in the use of social media between the genders, not about sexy sex. (more…)
We are pleased to release the results of the 2012 Customer Service Index, the second of our annual reports detailing brand customer service performance on the social web.