Analysis of the official Olympic partners by Brandwatch and MediaCom shows how simple methods can extract much more meaning from social media data.
Aug 6th |
Joel Windels
The Buzz/Blog
Jul 31st |
Joel Windels
Does Any Publicity Really Mean Good Publicity?
GO COMPARE! GO COMPAAAAAAAAAAARE, where people go, to save some … SHUT UP. Just shut the hell up. That’s what we’ve all been screaming at our TV screens for years. Why won’t that annoying bloke just tie a rope round his neck and get it over with? (more…)
Jul 30th |
Joel Windels
Product Update: Goodnight, Sweet Prince
This weekend we mourned the loss of one of our forefathers, old Granddad Brandwatch, or 3.9 as it was known to its friends. Yesterday the life support machine was switched off, as we whispered our tender goodbyes to a formerly great hero of ours. (more…)
Jul 25th |
Joel Windels
Using Social Media Monitoring to Identify Influencers
Social media monitoring can be a tricky business. With blog posts and newsfeeds, forums and tweets by the million, brands need a reliable toolset to pick out useful insights from endless masses of data. Put simply, a ‘Google it’ approach doesn’t even scratch the surface. (more…)
Jul 24th |
Joel Windels
Launching our Sponsor Twitter Tracker
We’ve partnered with MediaCom Sport, the sports marketing division of MediaCom Worldwide, to once again put together an insightful and fun data visualisation, this time surrounding the Olympic sponsors’ buzz.
The upcoming games is set to be one of the most popular social media events in sporting history, with Twitter playing a prominent role as host of the online buzz surrounding the various competitions. (more…)
Jul 23rd |
Joel Windels
Smooth Operators: The Ultimate Guide to Query-building Operators
While many people may not have even heard of a Boolean, millions of us use them every single day. Sites like Google can interpret your searches using Booleans and it’s a similar set of operators that lets you make queries in Brandwatch. (more…)
Jul 20th |
Joel Windels
Sex & Social Media: The Stats
We’ve trawled the internet to bring you the latest statistics on sex and social media. Fortunately (or should that be unfortunately?), we’re talking about the differences in the use of social media between the genders, not about sexy sex. (more…)
Jul 18th |
Joel Windels
Customer Service: The Good, The Bad & The Petty
Now, just for a change, I’m going to write this post in the first person, as it happened to me and not to Brandwatch as a company. That way, you can blame me for its terrible quality and not my nice employer. (more…)
Jul 17th |
Joel Windels
Product Update: New Sentiment Analysis & UK Location Data
It seems like we only just gifted you with a rich casket of wonders in the last Brandwatch update two weeks ago. Yet here we are again, ready to gently lather you with yet more wonderful improvements. (more…)
Jul 17th |
Joel Windels
Brands on Social Media: The Customer Service Report 2012
We are pleased to release the results of the 2012 Customer Service Index, the second of our annual reports detailing brand customer service performance on the social web.
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