Oct 24th |
ad:tech

Ad:tech London: Have You Made it to the Top of Our Tweeter Table?

This week we have been rather busy! We’ve been ducking and diving at one of the biggest events of the year, Ad:tech London.

The event is perfect  for modern marketers to learn all about the latest innovations and trends within the industry.

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Oct 24th |
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Why Wearable Tech Hasn’t Reached The Mainstream Yet

“Smartwatches will be the most important new product category in consumer electronics since the iPad defined the market for tablets,” said Chris Jones, VP and Principal Analyst at research firm Canalys, last summer.

According to their forecasts, the smartwatch market was expected worldwide shipments to hit 500,000 this year and climb past 5 million by 2014.

2014 was said to be the year of wearable tech! (more…)

Oct 23rd |
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Grandes Noticias! Brandwatch Speaks Spanish

As Brandwatch’s first community manager for Spanish markets, the past four months has been particularly busy for me – and now, all that work is ready for sharing.

Today I can happily announce that Brandwatch is fluent in Spanish, from the launch of a full Spanish website, right through to Spanish-speaking account management and commercial teams. The recently launched Brandwatch Academy is now available in Spanish too, including full tech support and the help center. (more…)

Oct 22nd |
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WordPress vs Drupal: Choosing the Best Free CMS Solution for Your Site

When it comes to choosing the best free CMS solution for building a website, what is the first option that comes to your mind?

I believe many of you would say it’s WordPress. And you would be absolutely right. Whether one is developing a blog or blog/website combination, WordPress is considered to be the most preferable solution.

However, we shouldn’t forget about a number of other awesome options, like Drupal, Joomla, and other. (more…)

Oct 22nd |
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5 Ways to Boost Your Social Media Monitoring

Things move incredibly fast in the world of social media, so innovating and staying ahead of the curve is extremely important when it comes to enhancing your social media efforts.

To help you maximise the value of your social media monitoring achievements across your business, we’ll be talking through a selection of the most powerful features in a social listening tool and will demonstrate how you can use these clever approaches to return business-changing results.

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Oct 20th |
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Tracking the Holiday Hype: Who’s Excited About Halloween?

At the beginning of September on a trip to the theme parks of Orlando, I spent a day in the Magic Kingdom. It was, of course, utterly magical – but one strange thing I noticed was that the entire theme park was decked out in shades of burnt orange, red and brown, with carved pumpkins and scarecrows at every turn.

The whole place was already geared up for Halloween – a full two months early. Madness, I thought.

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Oct 20th |
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5 Excellent Reasons Why Businesses Should Blog

Just about every business can benefit from having a blog. A blog is an excellent way for your company to have a voice.

It is a way to “speak” to your customers or clients, post timely information, show some personality, educate your audience and establish yourself as an authority, as well as highlight what you do. (more…)

Oct 17th |
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160,000 Stars in the World: Discussing the Power of Influencers

“There are 160,000 stars in the world.”

This was one of the intriguing notions offered on last Saturday’s Radio 4 programme ‘The Bottom Line’.

The subject? How social media is creating new dynamics between brands, celebrities, and the consumer. The guests were Edwina Dunn, the CEO of Starcount; Dominic Burch, senior director of marketing innovation at Asda, and Robin Grant, co-founder of We Are Social.

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Oct 17th |
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A Tale of Two Tech Giants: Why You Can’t Always Trust The Buzz Alone

Estimating how a product will fare in its market before its release is vital to every product launch, allowing you to work out ROI, stock levels, distribution, pricing strategies and so on and so forth.

Traditionally, companies went to potential customers to test their shiny new products and gauge how they would field in the real world. For example, Google Glass allowed fans to buy their beta product for £1,000. That’s right, £1,000 for an unfinished product.

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