Up until now social networks have focused on building their userbase. In 2015 these networks will switch focus, turning their attention away from social awareness, and towards social promotion.
Promotions will no longer be small real estate on users’ news feeds. Instead they’ll be the main meal, commanding high prices by capturing more clicks than ever before. (more…)
The actual anatomy of a press release has not really changed for decades. OK, so it has changed slightly; we are in the digital age of course. And with the digital age came the power of the blogger. (more…)
This weekend, the Seattle Seahawks and the New England Patriots will battle it out for the title of Super Bowl champion.
The most exciting part of the Big Game is arguable. Dominating topics about this year’s Super Bowl on social media include mentions of the game itself, #DeflateGate, and Marshawn Lynch letting everyone know he only attended the Super Bowl media day so he “won’t get fined.” (more…)
Retail. An industry driven by the tastes and preferences of the general public, where celebrities, magazines, hashtags or any other social movement can have a resounding effect on business.
Slideshare is a site that allows you to share slides from your presentations with others.
The site has recently made some changes and improvements that allow your Slideshare presentations to be more effective in helping to spread the word about your conference material, or other presentations, and show the knowledge base your company possesses. (more…)
The old saying “Men are from Mars, women are from Venus” holds water when it comes to how men and women use social media.
Men turn to social media for business reasons more than women do, whereas women reveal more about their personal lives. Women are more vocal, expressive and willing to share. In other words, women are biologically wired for social networking. (more…)
Last week we emphasized the importance of flexibility in command centers – and our pact to address trade-off of power versus flexibility, head-on.
We believe you should be able to create and switch among different command center set ups quickly for different teams and changing scenarios. Now we’re introducing more tools to customize Vizia for specific uses and localities. (more…)
At first, it became necessary to have social media pages. Then, it became necessary to know how to use them. In 2015, every reputable organisation on the planet is sprinting to stay relevant and connected online.
Sentiment analysis – otherwise known as opinion mining – is a much bandied about but often misunderstood term.
In essence, it is the process of determining the emotional tone behind a series of words, used to gain an understanding of the the attitudes, opinions and emotions expressed within an online mention.