Here is a quick summary of changes we’ve made to Brandwatch over the last 3 weeks.
First, we’ve improved the new Chart component by making it possible to plot weeks and months, rather than just days. We’ve also added a new option to chart categories (that is: mention Assignment, Priority and Status), so one can easily graph who has been assigned most mentions over the last few weeks, or how many mentions are left to act on for a group of queries, etc. In a few week’s time we will let users create their own categories (such as Business Area, Mention Type, and so on), to tag mentions, sort them and filter them, and create more beautiful charts and visualisations. »
The Friday #
July 26th, 2010. Posted by Hannah EmanuelWelcome to our first Friday #
Each week we will be bringing you our mix of the biggest social media stories, top tips on campaigns and updates on using the Brandwatch tool, topped off with a bit of Friday fun. The Sizzle will keep you up to date with the week’s hottest social media news – we spend the week trawling the papers, websites and blogs so you don’t have to. The Fri-up is our Friday mix of tips, cases studies and interesting campaigns – who we’ve been watching this week. Think of The Sauce as the condiment to your weekend including Friday polls and tall tales.
The Sizzle
The Fri-Up
Tech-team news:
Old man’s aftershave brand Old Spice almost brought down the internet last week, smashing social media records with their incredible campaign featuring the rippling former NFL player Isaiah Mustafa invitingly introducing him as ‘the man your man could smell like’. We love their videos – and we weren’t the only ones. A raft of celebrities joined to create video responses to the ads.
If you haven’t seen them all, check this one out
This week in the Brandwatch office, we’ve been tracking the rise and fall of the Mercury nominees since the shortlist was announced at London’s Hospital Club on Wednesday. You can see here in our Widget that since we started charting them Dizzee and the XX have been neck and neck with The XX regaining poll position only this morning, with Corinne Bailey Rae hot on their heels.
Ladies and gentlemen, place your bets now…..
The Sauce
Friday Poll: Has the Old spice campaign made you want to make your man an Isaiah Mustafa smellalike – would you give the brand a chance to shake its old man image? Click here to vote
Something for the weekend: