Feb 26th |
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Research: The Pharma Industry Must Change its Attitude to Social

As someone with a chronic illness, I’ve often Tweeted about my many prescriptions, drugs and side effects.

I’ve done as many thousands of others do online – I’ve discussed treatment plans, spoken with people on the other side of the world trialling the same drugs and complained about how different combinations have resulted in unsavory swellings and lumps and bumps. (more…)

Feb 25th |
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Marketing: How to Provide Great Customer Service Via Social

Today’s consumers are greatly empowered. Billions of consumers worldwide are tapping into vast amount of information on websites, blogs and social networks every day.

Savvy consumers can derive an informed perception of any product, business or idea online well before they commit to it. If they can’t find what they’re looking for, they expect a swift response to their questions and issues online.

(more…)

Feb 24th |
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Marketing: Understanding the Social Media Intelligence Stack

As a growing number of organizations strive to become social businesses, they are increasingly relying upon social media intelligence to inform their decisions.

However, while many brands are applying social media intelligence to their operations, there still exists some considerable confusion around what exactly defines social media intelligence. (more…)

Feb 24th |
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Study: The 90 Year-Old Designer Making Waves in Silicon Valley

April 2014. Palo Alto CA Tim Hay was covering Silicon Valley for the Wall Street Journal.

He noticed that IDEO, a respected international industrial design studio, was paying more attention to the design of products for aging consumers. Since the tech business is notoriously ageist, Hay smelled a story, and followed up at IDEO’s Palo Alto office. (That was where Apple’s first mouse was designed.)

(more…)

Feb 23rd |
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Marketing: Top 7 Free Tools For Influencer Marketing

Influencer marketing is process of marketing to individuals as opposed to your target market as a whole.

Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. (more…)