Monster is one of the most successful and recognizable careers organizations in the world.
Think back to the early 2000s. Job searching was still often done via a visit to the local recruitment office or skimming the newspaper classifieds. The first impression was your best Sunday garb and a firm handshake.
Monster changed that.
Sometimes I take for granted how our office looks. I do remember coming for my first interview and seeing 6 huge screens, all displaying stuff that looked pretty interesting, but I didn’t want to look like a staring weirdo so I instead picked nervously at my fingernails and waited for my appointment.
The massive amount of human interactions and data flowing through social media today has increased visibility for brands and simplified brand research. Social media has become a podium for brands, and consumers now have newer and faster ways to access, understand and share content from them.
However, at Social Media Week in London last Tuesday, our very own CMO Will McInnes pointed out how the looming challenge is to predict the future of social intelligence and look at the implications of this change for brands.
The only name in NFL gaming is Madden. You’d think that with the market cornered they be content with lazing about and raking in big stacks of American football money.
But they’re not.
EA Sports’ Madden Giferator was design with one goal in mind – pumping up social shares, and creating an exciting real time advertising platform unlike any other.
At Brandwatch, we focus on driving development in a number of ways. We use Behaviour Driven Development (BDD) because it fits into our ecosystem seamlessly. So, is it a good choice?
Keeping track of your competition is vital to any business. Tracking your competition allows you to properly judge your performance and analyse your industry.
If you’ve travelled in and out of the home of our HQ – Brighton – in the last couple of weeks, you might have noticed something twinkling up in the rafters. As part of our involvement with Brighton Digital Festival 2014, we created an exciting, interactive digital display, and then handed over the controls to the general public. What could go wrong?
History encompasses all that is behind us. Unchangeable moments that are cemented in personal memory, books, or online. The past can also be a powerful key to planning better for the future, learning from previous mistakes, and shaping who we are.