There’s nothing more passionate then a stadium full of sports fans.
Being surrounded by them, you can certainly feel every bit of anguish or joy throughout an intense game.
But, these types of reactive emotions aren’t just confined to the stands. In their droves, supporters head to social media platforms to express their love or hate of the beautiful game. (more…)
Managing extensive growth in an organisation is really, really hard.
In the six months I’ve been with Brandwatch, we’ve outgrown offices in both Brighton and Berlin – with New York becoming a tight squeeze – have seen 50 or so new starters join the ranks and seen a number of new processes put in place to help everyone cope with such rapid expansion. (more…)
This post by our Community Manager, Phill, got me thinking about big numbers.
The idea that there are half a billion people lurking on Twitter, viewing tweets but not logging on and actually engaging actively on the platform, made me consider how we in the industry talk about numbers, and the people behind them. As an example, take Twitter’s claim that 4.2 billion people saw Ellen DeGeneres’ Oscar pic. 4.2 billion.
It’s that time of year again!
The magical month, formerly known as “November,” when men across the globe refrain from shaving that half-inch plot of hair between their nose and upper lip in the name of men’s health.
Twitter’s tweets tend to feature in the news a lot these days, embedded in articles, published on papers, and featured on broadcasts. However, in the last month Twitter have been taking the headlines for themselves.
Twitter’s total monthly user base now stands at 284 million, some way off the 1.27 billion who use Facebook.
Whatever your social media channel of choice, and whether you spend your time tweeting news, pinning all the pairs of shoes you’d like to buy, instagramming your dinner or sharing holiday pictures on Facebook, we always expect people to +1, like, retweet, repin or comment on our posts.
There’s one key thing we’re all aiming for – engagement.
It’s no secret that technological innovation is explosive.
The exponential development and refinement of first desktops and laptops and notebooks, then tablets and smart phones, has now finally evolved into a next generation gadget—wearable technology. Today, this revolutionary concept is a fast-growing trend that is reinventing the meaning of internet-based connectivity.
Many still hold the opinion that Pinterest only attracts a limited audience. Rest assured its demographic has grown substantially in the past few years. With 70+ million users – mostly young and affluent women voting for their favorite products and brands – Pinterest is a marketer’s dream come true! (more…)