The old saying “Men are from Mars, women are from Venus” holds water when it comes to how men and women use social media.
Men turn to social media for business reasons more than women do, whereas women reveal more about their personal lives. Women are more vocal, expressive and willing to share. In other words, women are biologically wired for social networking. At least, that’s according to data compiled by FinancesOnline.com (more…)
Last week we emphasized the importance of flexibility in command centers – and our pact to address trade-off of power versus flexibility, head-on.
We believe you should be able to create and switch among different command center set ups quickly for different teams and changing scenarios. Now we’re introducing more tools to customize Vizia for specific uses and localities. (more…)
At first, it became necessary to have social media pages. Then, it became necessary to know how to use them. In 2015, every reputable organisation on the planet is sprinting to stay relevant and connected online.
Sentiment analysis – otherwise known as opinion mining – is a much bandied about but often misunderstood term.
In essence, it is the process of determining the emotional tone behind a series of words, used to gain an understanding of the the attitudes, opinions and emotions expressed within an online mention.
When entering a new year it is hard not to look back and smile at all the awesomeness that happened over the last 12 months.
We have had a lot of laughs and deep conversations in the Brandwatch office on all the social goings-ons of 2014. (more…)
In my wildest dreams I couldn’t have foreseen a more exciting time in social data than right now. Today. This year!
It may still feel like the Wild Wild West at times in this arena, but that makes it all the more vital for everyone to join up together in this industry and have those important conversations that affect businesses and social data companies alike. (more…)
While many of our new features add sophistication and depth to Brandwatch’s capabilities, we are keenly aware that if they make your life more difficult, you simply won’t use them.
There was once a day, I’m told, where taking a flight was such an event that passengers would don their Sunday best just for the privilege of that multi-hour seated journey.
Nowadays, it seems comfort has taken precedence, with sweatpants, jeans, and U-shaped neck rests dominating the skies. (more…)