As much as social media is an essential part of your businesses marketing, you should recognise that it isn’t always going to be 100% positive.
Over the past few years customers have started to use these public social media profiles as a way to complain a company – this is not something that you should be ignoring!
We love attending industry events because we love learning. We know that technology – as well as the people using it – is constantly evolving and changing, and we are luckily better placed than most to be able to adapt to this. (more…)
Businesses don’t need to fail with their social media programs, yet so many misaligned social media programs are launched and rapidly abandoned all the time.
Nothing grabs your attention more than this cheeky Welsh event.
Based at Cardiff University, Oi’14 ( aka Online Influence Conference) is an educational and inspiring gathering for attendees. (more…)
Do you have an unfaltering attention to detail? Stellar sense of humour? Penchant for puns?
In the newest entry in our mini-series on community management, we tackle the traits a community manager needs to have in order to get a handle on the brand, the community, the product and the newest trends. (more…)
If your brand’s identity is based on an aura of prestige, impeccable service and exclusivity, how do you maintain that quality in the recent era of social networking?
Many luxury brands have a nagging fear when they think about this question: what if it cheapens your prestige?
I find it amazing that to this day there are people and companies that keep social media isolated from their search and overall business and marketing efforts. Social can occasionally be frustrating—just ask the folks over at Eat24—but what medium isn’t? (more…)