If you’re a regular reader of these Brandwatch blogs, you’ll know we absolutely adore data.
We all share a common objective in our use of social media: we want to generate real, tangible, bottom-line value for our business or organization. The challenge, of course, is that it can be really hard to create value and show ROI. After all, it’s not like we’re selling toasters online.
But even if you are, you may be making a pair of social media mistakes that undercut the value you create. (more…)
The Engineering team here at Brandwatch have an ever-growing wishlist of features and functionality to add to our platform and products.
It can be difficult to decide where to allocate development time, so we’re continually exploring new ways to gauge what adds the most value for our users.
Analyzing what people are saying on social media can be overwhelming. Scratch that, it is overwhelming!
At Brandwatch, we aim to make your job just a bit easier.
You may have noticed that recently we’ve launched our first #brandwatchtips video to show off the amazing capabilities of the Brandwatch platform. (more…)
In the last installment of Events 101 we discussed how social media monitoring platforms can be used to enhance the qualifying process of events for effective events management.
You want to make sure you have the best chance of success, so preparation is essential.
But, it doesn’t stop there! Why not take your booth to the next level?
With the rising health trend in the last couple of years, increasing numbers of consumers have started looking for new ways of getting and staying healthy.
Gradually, people have incorporated in their lifestyles healthier foods, more exercise and less excesses, whilst the desire to eat locally sourced food has increased. But what do people put a premium on? Quality or taste? (more…)
We’ve all been there. You’re on an application, happily flicking through, when all of a sudden something goes wrong. But what to do? You have questions and need answers straight away but where can you go?
A couple of weeks back we ran our first full-fledged design sprint. We sketched, brainstormed, wireframed and storyboarded and discovered many new avenues to explore but also learnt a lot about running design sprints themselves. (more…)