Aug 22nd |

David & Goliath: Lessons For Food & Drinks Brands

In Malcolm Gladwell’s reimagination of the David & Goliath epic, he questions the common notion of one of the most iconic underdog tales ever to exist.

The story pits David, a small, humble shepherd with no armor, against Goliath the giant.


Aug 22nd |

Responding to Change: Introducing MVPs

The Engineering team here at Brandwatch have an ever-growing wishlist of features and functionality to add to our platform and products.

It can be difficult to decide where to allocate development time, so we’re continually exploring new ways to gauge what adds the most value for our users.


Aug 21st |

Automate Your Social Media Data with #brandwatchtips

Analyzing what people are saying on social media can be overwhelming. Scratch that, it is overwhelming!

At Brandwatch, we aim to make your job just a bit easier.

You may have noticed that recently we’ve launched our first #brandwatchtips video to show off the amazing capabilities of the Brandwatch platform. (more…)

Aug 14th |

Social Media Tips That Add SEO Value

Social media sharing has a minimal yet powerful contribution to the improvement of one page or site’s ranking on search results.

Though it doesn’t guarantee a link pointing to your site, when someone shares your content it increases the likelihood of getting more visibility on certain social media platforms, and thus, allows bloggers to see your content and could possibility link back to you. (more…)