Dec 19th |
Brandwatch Team

Inside Brandwatch: From Cake Decorator to Head of Insights

Spending our time engrossed in the immediate tasks of our daily work responsibilities, it’s often easy to neglect that the person sitting beside us has a lifetime of stories and experiences that, either by chance or intention, brought them into the same open space office.

Yet there’s a comforting surprise to realizing, perhaps over a beer at the local pub, that Andrew from accounting is actually really cool. (more…)

Dec 22nd |
Untitled-1

7 Things You Need To Know About Infobitt: The Wikipedia of News

Social media has exposed the the prejudices of traditional media. At least, the ones that weren’t obvious already.

With a live feed of first-hand reports, pictures and videos from important events, there’s little room for ambiguity. It is difficult to skew a story in your favor if your reader can watch it unfold, live, in another browser tab.

(more…)

Dec 17th |
community-management

5 Ways To Use Charting by Minute for Community Management

As you might already know, last week we launched a new Brandwatch feature: Minute-by-minute charting. Now, for the first time, you can understand buzz on a moment-by-moment basis, showing the exact moments provoking peaks in conversation, sentiment and topic changes and shining a light on new audiences to engage with.

This can prove particularly useful for analysing buzz around TV shows, live events and advert slots.

(more…)

Dec 12th |
the team

Inside Brandwatch: From Pizza Boy to Product Master

I just want to state, for the record, that I have not been bribed or coerced into writing my next sentence.

I love working at Brandwatch and one of the main reasons why is the people!

But, it’s not only the staff that love Brandwatchers, our clients like us a little bit too.

The subject of this edition of “Inside Brandwatch”- VPE Product Strategy Glenn White - is a customer fave. (more…)