Oct 2nd |

How to Find Online Influencers #brandwatchtips

Influencers. Highly trusted voices with a significant following and impact – like those we mentioned yesterday on our roundup of the most influential tweeters at Social Media Week London – can be a valuable asset to your business.

But how do you know someone’s an influencer? Do they have to be a public figure, a person everyone looks up to? Not necessarily.


Oct 1st |

The Genius of Social Media for Small Businesses

There’s a certain appeal in thinking back to a simpler time, when everyone in a town knew everyone else and you were probably friends with the grocer and the hardware store owner.

Whether you can remember the age of “mum-and-dad” stores personally, or have just heard about them from your grandparents, you’ll probably agree that it would be nice to feel like you’re dealing with a business you know and trust rather than some faceless corporation. (more…)