Jan 29th |

Brandwatch Report: Social Listening in the Retail Industry

Retail. An industry driven by the tastes and preferences of the general public, where celebrities, magazines, hashtags or any other social movement can have a resounding effect on business.

In this industry, retailers invest tremendous amounts of money, time and effort toward maintaining a positive public image or brand identity. Specifically, these businesses are increasingly focused on understanding the social media landscape and on nurturing strong online communities.


Jan 29th |

Why You Should Use Slideshare in Your Social Campaigns

Slideshare is a site that allows you to share slides from your presentations with others.

The site has recently made some changes and improvements that allow your Slideshare presentations to be more effective in helping to spread the word about your conference material, or other presentations, and show the knowledge base your company possesses. (more…)

Jan 28th |
men or women

Men vs. Women: Who Is More Active on Social Media?

The old saying “Men are from Mars, women are from Venus” holds water when it comes to how men and women use social media.

Men turn to social media for business reasons more than women do, whereas women reveal more about their personal lives. Women are more vocal, expressive and willing to share. In other words, women are biologically wired for social networking. At least, that’s according to data compiled by FinancesOnline.com (more…)