When Kraft’s Ninja Mac & Cheese appeared on the shelves this year, the familiar pasta and sauce product may have looked a little less vibrantly colored than your children were used to.
That’s because Kraft has revamped its product line. Their Macaroni & Cheese products now have six additional grams of whole grains (whoop, 6 grams!), less sodium and saturated fat, and most importantly, they’re free of food coloring.
Social media is an incredible channel that enables us to create a community, get traffic to our websites and forge valuable relationships.
Pinterest stands out as a platform that isn’t utilized as well as it could be. (more…)
First of all, let me introduce you to Brandwatch’s Q&D team: that’s Shaun, Sebastian, Thomas, Kentaro, Łukasz, Claudio, Fernando, Mélanie, Stefan, Judith and myself.
If you’re a regular reader of these Brandwatch blogs, you’ll know we absolutely adore data.
We all share a common objective in our use of social media: we want to generate real, tangible, bottom-line value for our business or organization. The challenge, of course, is that it can be really hard to create value and show ROI. After all, it’s not like we’re selling toasters online.
But even if you are, you may be making a pair of social media mistakes that undercut the value you create. (more…)
The Engineering team here at Brandwatch have an ever-growing wishlist of features and functionality to add to our platform and products.
It can be difficult to decide where to allocate development time, so we’re continually exploring new ways to gauge what adds the most value for our users.
Analyzing what people are saying on social media can be overwhelming. Scratch that, it is overwhelming!
At Brandwatch, we aim to make your job just a bit easier.
You may have noticed that recently we’ve launched our first #brandwatchtips video to show off the amazing capabilities of the Brandwatch platform. (more…)