Own up, who’s watching the X Factor final this Sunday?
I will be – not because my wife and kids ‘make me’ (so many of my mates use that excuse), but because I want to see whether ‘Tweview X Factor’ (the predictor app we build atop Brandwatch’s excellent api) can maintain it’s 100% accuracy until the end of the X Factor season. (more…)
Social media has indelibly altered the landscape of business marketing, and continues to do so each day.
Whereas traditional marketing was formulaic and confined to a handful of relatively structured media forms (more…)
Online video marketing is a proven success. But these days, the online video landscape is starting to look a little different.
Google recently announced that 40% of YouTube traffic comes from mobile devices, and experts predict that mobile could make up more than half of all YouTube traffic by early next year.
In the world of social media monitoring, reports and dashboards are the hot stuff.
It makes sense, right? You’ve got some tasty insights and have done some delving to uncover the most meaningful stats. (more…)