Apr 17th |
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Six Reasons Why Brands Fail at Social Media

Businesses don’t need to fail with their social media programs, yet so many misaligned social media programs are launched and rapidly abandoned all the time.

Rule number one to avoid common pitfalls with social media is to make sure you really have aligned your program with real customer needs. (more…)

Apr 11th |
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How Can Luxury Brands use Social Media?

If your brand’s identity is based on an aura of prestige, impeccable service and exclusivity, how do you maintain that quality in the recent era of social networking?

Many luxury brands have a nagging fear when they think about this question: what if it cheapens your prestige?

(more…)

Apr 4th |
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Ten DOs and DON’Ts in Social Media Analytics

Everyone these days is “doing” data. Or is at least attempting to. And we all know that “doing” data is not easy.

It takes time, patience, precision, skill, logical thinking, and that special sauce that magically helps you find the right information in the ocean of social mentions. (more…)