When you gaze at your smartphone, tablet or laptop you may behold a gadget of leisure. A product made for fun – playing on games and keeping track of your social networks.
However, thousands of technological devices just like this are essential for the improvement of some people’s everyday lives. (more…)
It’s weird to think that we’re a fairly big company now – just three years ago there were around 30 of us, and today we’re knocking at the door of 200.
As part of this expansion, understandably different roles become more refined and evolve over time. (more…)
Ecommerce has come a long way in the last 15 years. As technology continues at a rapid pace, pioneering ecommerce stores harness new techniques and facilities to make online selling and online shopping a lot more efficient and fun. (more…)
Who doesn’t like PETs?
Well, we love them. We don’t mean the cute and fluffy creatures – we love those too – rather, we’re referring to an acronym for three key areas which we often discuss.
These are: Present day social listening, Emerging use cases and The future.
When Google launched Google+ in June 2011, it was all the internet was talking about.
But just two months later, traffic to Google+ dropped and its merits as the next big social platform were hotly contested. (more…)
Financial advisers work in a rather conservative industry, but that doesn’t mean that they are not interested in stepping forward to embrace the advantages of social media to build a brand and grow their business.
Since this industry is highly-regulated, advisors must take care when using social media to avoid risks associated with this medium. (more…)
The WhatsApp acquisition is a strategical move towards expanding the Facebook ecosystem: everyday people send more than 1 billion messages using WhatsApp, and the ferocity behind the complaints when it was down last weekend are the most recent proof of its importance for more than 450 million people worldwide. (more…)