Oct 30th |
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Facebook Rooms: The New Reddit?

Rooms is a newly launched IOS app developed by Facebook, offering a platform for private, common interest based conversation. Users can create their own topic by creating a ‘Room’, others can then contribute to this Room with Likes and Comments.

At least, that’s how Facebook has described it.

Perhaps a better way to explain it is by comparing it to Reddit; essentially a web coffee shop where people go to discuss shared interests.

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Oct 28th |
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The Customer Journey: Explaining the Path to Purchase

For many brands, there is little understanding of the path by which consumers discover, learn, purchase and experience a product. Many marketing teams, operating in a near vacuum, will compensate for the lack of information by spraying their efforts through every possible outlet.

Rather than aiming for the bullseye, they’ll take the whole target down.

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Oct 27th |
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Check One Two & Brandwatch: #FeelingNuts for Cancer Awareness

Brandwatch has been #FeelingNuts for the past few weeks by supporting the team at Check One Two and their mission to eradicate testicular cancer.

The movement shares information via social media explaining how to check for early signs of testicular cancer. They’ve been able to multiply the reach of the campaign by challenging people to ‘feel their nuts’, and similarly to the Ice Bucket Challenge, those who are challenged will challenge their friends to do the same.

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Oct 24th |
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Why Wearable Tech Hasn’t Reached The Mainstream Yet

“Smartwatches will be the most important new product category in consumer electronics since the iPad defined the market for tablets,” said Chris Jones, VP and Principal Analyst at research firm Canalys, last summer.

According to their forecasts, the smartwatch market was expected worldwide shipments to hit 500,000 this year and climb past 5 million by 2014.

2014 was said to be the year of wearable tech! (more…)

Oct 23rd |
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Grandes Noticias! Brandwatch Speaks Spanish

As Brandwatch’s first community manager for Spanish markets, the past four months has been particularly busy for me – and now, all that work is ready for sharing.

Today I can happily announce that Brandwatch is fluent in Spanish, from the launch of a full Spanish website, right through to Spanish-speaking account management and commercial teams. The recently launched Brandwatch Academy is now available in Spanish too, including full tech support and the help center. (more…)