As a marketer, you are bombarded with a torrent of keywords, mentions, likes, comments, Tweets – the list goes on. So, it can be difficult to pinpoint exactly what to measure.
In a world with so much useful and juicy data how do you separate out the insight from the white noise? (more…)
As someone with a chronic illness, I’ve often Tweeted about my many prescriptions, drugs and side effects.
I’ve done as many thousands of others do online – I’ve discussed treatment plans, spoken with people on the other side of the world trialling the same drugs and complained about how different combinations have resulted in unsavory swellings and lumps and bumps. (more…)
Today’s consumers are greatly empowered. Billions of consumers worldwide are tapping into vast amount of information on websites, blogs and social networks every day.
Savvy consumers can derive an informed perception of any product, business or idea online well before they commit to it. If they can’t find what they’re looking for, they expect a swift response to their questions and issues online.
As a growing number of organizations strive to become social businesses, they are increasingly relying upon social media intelligence to inform their decisions.
However, while many brands are applying social media intelligence to their operations, there still exists some considerable confusion around what exactly defines social media intelligence. (more…)
April 2014. Palo Alto CA Tim Hay was covering Silicon Valley for the Wall Street Journal.
He noticed that IDEO, a respected international industrial design studio, was paying more attention to the design of products for aging consumers. Since the tech business is notoriously ageist, Hay smelled a story, and followed up at IDEO’s Palo Alto office. (That was where Apple’s first mouse was designed.)
With the proliferation of social data in the media and the availability of digital data in general, there is the temptation by many to use this to publish analysis around major events or interesting stories.
And for good reason – the media are undoubtedly bewitched by reporting predictions using social data.
Influencer marketing is process of marketing to individuals as opposed to your target market as a whole.
Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. (more…)
Anyone with even a brief history of gaming before the widespread use of the internet will remember video game cheat sheets.
Those crumpled up pieces of paper we all cared for and worshipped – so much so that many of us would know the codes off by heart.
CIRCLE, L1, TRIANGLE, R2, X, SQUARE, CIRCLE, RIGHT, SQUARE, L1, L1, L1 anyone? (more…)
There’s a buzz in the air. Excitement is stirring. New flower buds are fighting the long fight beneath blankets of snow, the sun is appearing for a smidgen longer every day, and social media enthusiasts are tweeting feverishly about Social Media Week.
Often touted as the biggest industry event of the year, SMW New York is shaping up to exceed expectations with excellent speakers lined up, each one more with more innovative ideas about social media than the last. (more…)