“Put it in Facebook and it will get to everyone”,
the common sentence that you hear in almost all the organizations, be it a dingy two room start-up with high aspirations and hopes for the future, or those business giants with glass walled buildings all over the world, making turnover of millions and millions of dollars. (more…)
Measuring the success of an event does not finish after the final presentation of a conference.
No, there are lots of juicy insights still to be gleamed from the online conversations.
By evaluating the reactions of attendees to a brands presence at an event, it can then be determined if it has all been worth it. (more…)
In 16 hours, 37 mins and 3 seconds dmexco (the digital marketing exposition & conference) will open its doors in Cologne, Germany.
Yes, you’ve guessed it, we’re back! But this time, we’re really stepping up our game. Our marketing and design teams have put their heads together and created something very special: a brand new dmexco Influencer Board.
In the world of social media, there are all too many high profile examples of brands that have suffered a notable PR crisis.
It’s every brand manager’s worst nightmare; whether it’s a negative comment from a customer that’s gone viral, an online reaction to a brand action in the ‘real world’ or an accidental or ill-judged post from a staff member.
Over the last year, Facebook has all but killed the organic reach of your page posts, leaving you with no choice but to hope for referrals from your diminishing amount of reach, or pay for exposure.
Facebook has changed its filtering system meaning your posts will only go out to a fraction of your friends or followers.
When Kraft’s Ninja Mac & Cheese appeared on the shelves this year, the familiar pasta and sauce product may have looked a little less vibrantly colored than your children were used to.
That’s because Kraft has revamped its product line. Their Macaroni & Cheese products now have six additional grams of whole grains (whoop, 6 grams!), less sodium and saturated fat, and most importantly, they’re free of food coloring.