Sep 2nd |

A Social Media Recipe for Food Brands

When Kraft’s Ninja Mac & Cheese appeared on the shelves this year, the familiar pasta and sauce product may have looked a little less vibrantly colored than your children were used to.

That’s because Kraft has revamped its product line. Their Macaroni & Cheese products now have six additional grams of whole grains (whoop, 6 grams!), less sodium and saturated fat, and most importantly, they’re free of food coloring.


Aug 26th |

Two Social Media Mistakes You Can’t Afford To Make

We all share a common objective in our use of social media: we want to generate real, tangible, bottom-line value for our business or organization. The challenge, of course, is that it can be really hard to create value and show ROI. After all, it’s not like we’re selling toasters online.

But even if you are, you may be making a pair of social media mistakes that undercut the value you create. (more…)

Aug 22nd |

Responding to Change: Introducing MVPs

The Engineering team here at Brandwatch have an ever-growing wishlist of features and functionality to add to our platform and products.

It can be difficult to decide where to allocate development time, so we’re continually exploring new ways to gauge what adds the most value for our users.


Aug 21st |

Automate Your Social Media Data with #brandwatchtips

Analyzing what people are saying on social media can be overwhelming. Scratch that, it is overwhelming!

At Brandwatch, we aim to make your job just a bit easier.

You may have noticed that recently we’ve launched our first #brandwatchtips video to show off the amazing capabilities of the Brandwatch platform. (more…)