Monday afternoon. I’m exhausted. Tired to my bones, I’m clumsy in my sleepiness and put salt in my tea earlier. My brain is like a telephone box in a Guinness World Records attempt, crammed with a thousand writhing ideas fighting for position.
Where am I? What happened to me? And was it worth it? (more…)
We have all been there: we’ve set up an exciting Twitter competition or campaign, using a unique hashtag that we’d like our audience to use.
But we aren’t sure how well our perfectly-planned hashtag campaign has been adopted. The issue is, we don’t even know what it means when someone asks “how it’s doing”, let alone how to get it trending or what other hashtags people are tweeting when discussing our brand. (more…)
Last week we attended the Consumer Insights and Analytics Conference in Amsterdam.
But, it wasn’t all tulips, bicycles and clogs and other geopolitically insensitive stereotypes.
No, we were there to tackle the concept of a social business, and share some of the challenges and processes that IKEA are going through, with an audience of other similar organisations, to try and uncover how brands can undergo this change.
It’s officially Fantasy Football season!
If, like me, you’re not a football fan, this season might not mean much to you. However, as a data analyst, it definitely caught my interest. (more…)
Business cards have been around for many years and even with the newest digital technology applications and innovations, handing out or exchanging cards is still a standard business practice.
Since everyone passes out business cards, how do you make yours stand out and be memorable? (more…)
Business large and small can benefit from email marketing. Sending email newsletter communications is an excellent way for businesses to communicate with their clients and customers.
Email marketing has developed a stigma because of so much unwanted email and spam.
However, you can still use it to message your permissioned email lists and stay in touch with your consumers. (more…)
It’s called Twitter Hindsight, but it’s really your very own Twitter time machine, giving you the ability to travel all the way back to the golden, pre-recession, Justin Bieber free days of 2006. (more…)
“Put it in Facebook and it will get to everyone”,
the common sentence that you hear in almost all the organizations, be it a dingy two room start-up with high aspirations and hopes for the future, or those business giants with glass walled buildings all over the world, making turnover of millions and millions of dollars. (more…)
Measuring the success of an event does not finish after the final presentation of a conference.
No, there are lots of juicy insights still to be gleamed from the online conversations.
By evaluating the reactions of attendees to a brands presence at an event, it can then be determined if it has all been worth it. (more…)