Oct 2nd |

Beers and Blogs: Linking Social Media and Beverage Brands

Ahhh, nothing quite like tweeting about the beer you’ve just cracked open, am I right?

Okay, so maybe not everyone associates enjoying an ice cold beer with social media, but you’d be surprised at the level of correlation between the two.

In fact, the beverage sector is quite intricately linked to social media. Insights from platforms like twitter can be used in a variety of ways to help beverage brands establish a strong social listening framework. (more…)

Oct 1st |

The Genius of Social Media for Small Businesses

There’s a certain appeal in thinking back to a simpler time, when everyone in a town knew everyone else and you were probably friends with the grocer and the hardware store owner.

Whether you can remember the age of “mum-and-dad” stores personally, or have just heard about them from your grandparents, you’ll probably agree that it would be nice to feel like you’re dealing with a business you know and trust rather than some faceless corporation. (more…)