In line with the advice we’ve presented in our eBooks, we’ve also taken the opportunity to outline how a company may approach some of the guidelines we described and provide a taster of how a tool like Brandwatch can help. »
It’s always fascinating to track which bits of content explode uncontrollably and which things unexpectedly flop. As sharing features have been introduced into websites and apps, it would seem that the inclusion of a simple, tweetable button would be a large driver of popularity. »
With social media rapidly increasing the ease and speed of communication between consumers, customer opinion is more significant than ever in determining brand perceptions. And, when it comes to brands, perception is reality. »
This is a guest post from Adrian Swinscoe who we have been collaborating with on this piece of research given his interest in customer service and social media. Adrian is a consultant and coach based in Brighton (just round the corner from our HQ) who writes about customer focused strategies to grow your business on his blog. »
Not long ago we brought you 15 social media factoids that drew useless comparisons between internet statistics and other trivia, like the fact that there are triple the amount of apples eaten each day than the number of apps downloaded. »
LateRooms.com, the hotel booking specialist, needed a tool that would help it manage its reputation on the social web by monitoring the chatter around its brand and competitors, as well as more general conversation about booking accommodation. »
Michael Dolen writes his second article for us, explaining why he thinks American Express are doing social media so well. Mike is an expert in both credit cards and social media, and he runs a successful social platform all about credit cards. »
The Friday#: Cannes Film Festival 2012
May 18th, 2012. Posted by Hannah EmanuelThe Sizzle: Facebook IPO. The Fri-Up: Cannes. The Sauce: The Greeks.
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