At the beginning of September on a trip to the theme parks of Orlando, I spent a day in the Magic Kingdom. It was, of course, utterly magical – but one strange thing I noticed was that the entire theme park was decked out in shades of burnt orange, red and brown, with carved pumpkins and scarecrows at every turn.
The whole place was already geared up for Halloween – a full two months early. Madness, I thought.
Just about every business can benefit from having a blog. A blog is an excellent way for your company to have a voice.
It is a way to “speak” to your customers or clients, post timely information, show some personality, educate your audience and establish yourself as an authority, as well as highlight what you do. (more…)
“There are 160,000 stars in the world.”
This was one of the intriguing notions offered on last Saturday’s Radio 4 programme ‘The Bottom Line’.
The subject? How social media is creating new dynamics between brands, celebrities, and the consumer. The guests were Edwina Dunn, the CEO of Starcount; Dominic Burch, senior director of marketing innovation at Asda, and Robin Grant, co-founder of We Are Social.
Estimating how a product will fare in its market before its release is vital to every product launch, allowing you to work out ROI, stock levels, distribution, pricing strategies and so on and so forth.
Traditionally, companies went to potential customers to test their shiny new products and gauge how they would field in the real world. For example, Google Glass allowed fans to buy their beta product for £1,000. That’s right, £1,000 for an unfinished product.
Brandwatch allows you to discover what people are talking about from all around the globe.
However, we understand that sometimes you want to cut out a lot of this noise and focus on a specific location that matters to you.
We all know the adage “bigger is better,” but today we want to give credit to the old saying “less is more”.
In statistics, samples are used to represent a large set of data with more efficiency than combing through every piece of information. Sampling is widely used in music, manufacturing, and science to gather insights from large data sets quickly and accurately. (more…)
Attending a trade show can be overwhelming for attendees. There are usually more booths to visit than time during the show so the way to be able to see everything you want or need to is by getting prepared ahead of time. (more…)
Ever heard of product badges? They are like “virtual stickers” that are added to online products to call attention to special information about a product.
When used on e-commerce websites, product badging has been proved to increase conversion rates by 55%. If you haven’t thought about product badging for your website, there are many benefits to trying it out, the best of which is, of course, the increase in conversions. (more…)
With millions of conversations happening all over the web each day, it can be a long and tedious task trying to figure out what exactly your target audience is talking about.
That’s where handy tools like Brandwatch’s Topic Analysis come in. (more…)