Jul 22nd |
poker

8 Things Content Marketers Can Learn From Poker Players

Insight doesn’t always come from obvious places, and AnchormanMad Menthe Godfather and a viral musician have all taught us something about content marketing.

But what could we learn from poker players? How could exploring the way professional gamblers think about data, strategy or opponents shed new light on our own work? Here are eight suggestions. (more…)

Jul 18th |
rsz_screen_shot_2014-07-18_at_34307_pm

Interesting Insights: The World Cup 2014 Retrospective


This year we teamed up with Brazilian think tank FGV to keep a close eye on Twitter conversations around World Cup 2014.

We provided real-time analytics and insights in our data visualization, gathering and showcasing Twitter data around the most mentioned topics, games, players, brands, and even tracking “social performance rankings” that pitted each country’s earned social media mentions volume against their total player value, GDP, population, and more.

(more…)

Jul 14th |
google my business

What Google My Business Means for Your Brand: 6 Key Changes

Google+ Local, Google Pages, Google Local Business Center — the Google graveyard is littered with small business products.

Even up until a few weeks ago, navigating the many “essential” Google SMB products was time consuming at best, confusing at worst, given that there were so many different platforms to master, navigate and maintain. (more…)

Jul 11th |
Arch2O.LYCS.tower.2

Rethinking Architecture

Architecture!

Every application, however small, has it – even a small command line utility or PHP website.

As an application grows it becomes more and more important to have a good architecture otherwise the cost of making changes becomes too large, meaning development slows to a crawl or the product becomes more and more buggy and unstable. This is commonly referred to as Technical Debt. (more…)