Jan 23rd |
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Kittens, Nuts & Ice: The 5 Best Social Media Campaigns Last Year

When entering a new year it is hard not to look back and smile at all the awesomeness that happened over the last 12 months.

We have had a lot of laughs and deep conversations in the Brandwatch office on all the social goings-ons of 2014.

Our Skype chats were bulging with animal cuteness, celebrity naughtiness and brand awareness.

So, we wanted to share with you the best social media campaigns that grabbed our attention and encourage you to tweet us your favorites! (more…)

Jan 21st |

How News Spreads: Lessons from The Sun & #NoMorePage3

After 44 years, The Sun has shelved Page 3’s topless young women. The recurring feature drew criticism for being sexist, antiquated and offensive for almost as long as it has been running.

Monday’s edition of the The Sun didn’t feature topless models, sparking confusion across the news-hungry social sphere. Was Page 3 gone for good? Was The Sun gaining a conscience? (more…)