Aug 27th |
perfect

How to Write the Perfect Blog: An Experiment

If you’re a regular reader of these Brandwatch blogs, you’ll know we absolutely adore data.

In fact, we basically eat and drink data here at the office.

However that’s not all we love. The Brandwatch gang, from engineering to design, enjoy writing and do so by contributing with their own blog posts.

(more…)

Aug 26th |
toaster

Two Social Media Mistakes You Can’t Afford To Make

We all share a common objective in our use of social media: we want to generate real, tangible, bottom-line value for our business or organization. The challenge, of course, is that it can be really hard to create value and show ROI. After all, it’s not like we’re selling toasters online.

But even if you are, you may be making a pair of social media mistakes that undercut the value you create. (more…)

Aug 22nd |
rsz_change-ahead-610-x-320

Responding to Change: Introducing MVPs

The Engineering team here at Brandwatch have an ever-growing wishlist of features and functionality to add to our platform and products.

It can be difficult to decide where to allocate development time, so we’re continually exploring new ways to gauge what adds the most value for our users.

(more…)

Aug 21st |
how-tos-header

Automate Your Social Media Data with #brandwatchtips

Analyzing what people are saying on social media can be overwhelming. Scratch that, it is overwhelming!

At Brandwatch, we aim to make your job just a bit easier.

You may have noticed that recently we’ve launched our first #brandwatchtips video to show off the amazing capabilities of the Brandwatch platform. (more…)