Oct 31st |
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Social Listening: The Key to Standing Out in a Crowd

 

Your most unhappy customers are your greatest source of learning – Bill Gates

Listening to their audience and understanding how a product fulfills the consumers’ needs can help brands determine which innovations will succeed in a market, and adapt their products/services accordingly.

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Oct 30th |
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Living in a Digital World: How to Get Ahead Online

Career opportunities for digital marketing experts are on the rise, and it is anticipated that this trend will continue over the next few years.

Companies are wising up to the fact that to drive sales in today’s fast moving environment, they need to focus much of their investment on the online world. Hence budgets are increasing for these departments and employment vacancies are becoming more numerous. (more…)

Oct 30th |
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Facebook Rooms: The New Reddit?

Rooms is a newly launched IOS app developed by Facebook, offering a platform for private, common interest based conversation. Users can create their own topic by creating a ‘Room’, others can then contribute to this Room with Likes and Comments.

At least, that’s how Facebook has described it.

Perhaps a better way to explain it is by comparing it to Reddit; essentially a web coffee shop where people go to discuss shared interests.

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Oct 28th |
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The Customer Journey: Explaining the Path to Purchase

For many brands, there is little understanding of the path by which consumers discover, learn, purchase and experience a product. Many marketing teams, operating in a near vacuum, will compensate for the lack of information by spraying their efforts through every possible outlet.

Rather than aiming for the bullseye, they’ll take the whole target down.

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Oct 27th |
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Check One Two & Brandwatch: #FeelingNuts for Cancer Awareness

Brandwatch has been #FeelingNuts for the past few weeks by supporting the team at Check One Two and their mission to eradicate testicular cancer.

The movement shares information via social media explaining how to check for early signs of testicular cancer. They’ve been able to multiply the reach of the campaign by challenging people to ‘feel their nuts’, and similarly to the Ice Bucket Challenge, those who are challenged will challenge their friends to do the same.

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Oct 24th |
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Why Wearable Tech Hasn’t Reached The Mainstream Yet

“Smartwatches will be the most important new product category in consumer electronics since the iPad defined the market for tablets,” said Chris Jones, VP and Principal Analyst at research firm Canalys, last summer.

According to their forecasts, the smartwatch market was expected worldwide shipments to hit 500,000 this year and climb past 5 million by 2014.

2014 was said to be the year of wearable tech! (more…)