Mar 26th |

Study: ‘The Kanye Effect’ is Making Board Games Sexy Again

You’ll probably be surprised to learn how Kanye West spends his evenings.

Some spend their evenings engaging in most valiant sports. Others take a less athletic route, crawling bars to discover the euphoria of an alcohol induced frenzy. More slovenly, some people will recline into the sofa, watching whatever episodic drama has been recommended to them most recently.

Kanye West and I? We play board games. Not together, of course. I don’t know him personally. (more…)

Mar 24th |
Data Labs

Data Labs: Mapping out the UK’s Political Network

With the election less than two months away, Twitter is full of election coverage and political debate.

Mentions of the major parties have increased to over 50,000 Tweets per day, as referenced in Matt’s earlier blog post.

But who is weighing in on the debate, what issues do they care about, and is it a unified conversation or a battle on several fronts?

If we take a deeper look at the interactions among commentators, we can find the distinct communities that make up the political Twittersphere.


Mar 23rd |

Marketing: 8 Ways Social Listening Can Benefit Your Content Marketing

We are big believers in the benefits of content marketing at Brandwatch. Since the very beginning we’ve worked hard to create content that offers value to our audience.

 Today, our content marketing suite includes blog posts, industry reports, how to guides, videos, webinars, data visualizations, and attending and hosting global events (yep, events count as content marketing too). (more…)

Mar 23rd |

Marketing: How to Craft a Short Video Campaign Like the Experts

Over the last 15 years the world of marketing has changed so significantly that many can hardly recognize it at all. The days of potential customers talking to salespeople in order to learn about a product are fading out quickly and door-to-door salesmanship is all but a thing of the past.

The accessibility of the internet and creation of social media networks has significantly adjusted the role of the marketing department in most highly successful companies. (more…)

Mar 20th |

Events: We Monitored the Influencers, Swag & Tacos at SXSW

SXSW. Some love it. Some hate it. Either way, we can’t stop talking about it and its undeniable influence on the industry, and judging by our data, nor can you.

Waking up early for breakfast tacos, lunching on a whole roast pig – I even heard rumors of a brisket breakfast party. Once it’s time to get the taste of barbecue out of your mouth, there are cocktails/craft beers a-plenty to numb the taste buds.


Mar 19th |
Screen Shot 2015-03-19 at 9.33.22 AM

#AskTheExperts: How Social is Changing the Nonprofit Sector

Driven by highly engaged communities of volunteers, donors and employees, the nonprofit sector faces an enormous opportunity to maximize their reach and use social media to raise awareness and interact with fans.

And indeed, a nonprofit’s success can be often determined by the level of a community’s devotion to that cause, which can be boosted in various ways using social.

To find out what industry experts think about the impact that social has had upon nonprofit organizations and what best practice looks like, we have asked six nonprofit influencers:


Mar 18th |

Report: Social Listening for Nonprofit Organizations

The nonprofit industry, perhaps more so than any other sector, is driven by the passion of its supporters.

At the most basic level, nonprofits function because people value a cause enough to sacrifice their time, energy, or money.

As such, a nonprofit’s ability to drive its mission is often limited by how effective it is at generating followers, nurturing an impassioned community, disseminating information, and activating its supporters. In all of these realms, social media plays a crucial role. (more…)