Rules are one of our favourite features of Brandwatch. They cut down on lots of otherwise manual and time-consuming work, automating many of the mark up and segmenting tasks that make data extra insightful. (more…)
As the head of my department so eloquently put: the silent warrior of any Brandwatch development team is the software tester who, no matter what, ensures that the show must go on.
I am proud to be one of those testers. Though I work as part of a wider development testing team, each of us still has our respective areas of responsibility. (more…)
Emails are probably the grandparent of internet technologies, and not necessarily in a good way. My father tells me that in days of yore, emails were for mucking about between co-workers, while the real work got done via printed memos.
In the workplace of my generation, Skype, Facebook, mobile apps and other IM services help colleagues share thoughts that aren’t ‘official’ enough to warrant an email. (more…)
Content marketing is something that we do daily here at Brandwatch. In fact, it is what most of the marketing team are doing right this second as we’re normally writing interesting and engaging posts (well we think they are!) to keep people coming back for more. (more…)
It has long-since become law of the marketing jungle that if you don’t have a website, you can kiss a huge chunk of your customer-base goodbye.
If your website is appealing and useful, you can convince web surfers to visit your store, a valuable conversion to make.
Social media lore tells us that left of centre parties dominate politics online, but largely gone are the days where those voicing opinions online are by nature more socially liberal – if that was ever true.
Examination of last year’s presidential battle in the United States revealed significant support for the Republican candidate, underscoring the importance of rightwing voices on such platforms. (more…)