It goes without saying that the children of today will affect the future of tomorrow. But how will they differ from previous generations and what will they bring to the table?
Before Brandwatch was born, a few of us were working together in a technical agency called Runtime Collective.
We were young, we had dreams and the spirit that was forged in those early days remains as the core of the Brandwatch culture today. (more…)
This week the Brandwatch blog is devoted to exploring what’s next for social media and technology, and some of our best authors will be presenting their ideas and thoughts on what the future holds. And so will I. (more…)
I still often hear “we need a social media strategy” when training or at conferences. This is positive since it suggests a more planned, holistic approach to social media than the “we need a Facebook page” which we heard two or three years ago.
“Just as we have created illusions of control we have also created a language of marketing that reinforces these illusions”
Marketing is a powerful communication tool used by all brands; it helps relate the value of the brand to its consumers in the bid to increase sales and loyalty. (more…)
Vine has been one of the social media success stories for 2013, with brands and consumers alike embracing the network’s quirky format in abundance.
Perhaps the most flattering of compliments is that the Facebook-owned Instagram even implemented a micro-video feature not long after the initial success of Vine. (more…)
Today we’re announcing a new integration with the world’s most popular social relationship platform, HootSuite, which lets you get even more out of your social media monitoring.
HootSuite is a great platform for managing your social networks, including Twitter, Facebook, LinkedIn and Google+, with plenty of engagement and collaboration features. If you’ve never used it, we urge you to check it out. (more…)