Jun 12th |

Product Launches: Breaking Out of a Saturated Market

Like it or not, shopping is deeply integrated in our daily routine.

Apparently, UK shoppers managed to spend  £91bn online in 2013 and look set to spend a massive £107bn in 2014 – impressive, eh?

Each of us has a different shopping behaviour, though.

How do you shop? Do you invest time trying to find the best product that suits your needs best and stick to it forever or are you open to finding alternatives and making comparisons?


Jun 9th |
Twitter RT

6 Scientific Tips to Get More Retweets

As a community manager, I know that people working in social media are always searching for the ultimate tweet: 140 characters of pure perfection that encourages engagement from their carefully nurtured following.

Sometimes you may just stumble upon a tweet (more…)

Jun 6th |

Building a World-class Engineering Business

Editor’s note: Interested in the Engineering team and what they get up to? They’ve got their own blog over at engineering.brandwatch.com. Head over there for insights into what makes them tick, what they’re working on and other developments behind the scenes.

Brandwatch is an engineering company at its core.

We pride ourselves in creating great products that our customers love, harnessing the power of social and big data to provide genuinely useful insights. (more…)