There is little reason why non-profit organizations should look at online research differently to brands whose primary goal is making money. No matter how noble the cause, charities have a challenging message to convey and can use social media platforms as a valuable means to communicate their cause. (more…)
It’s no surprise to us here at Brandwatch that social media data has become a valuable asset for businesses.
Monitoring the social web for brand mentions and interactions has become a common practice for companies across all industry verticals, allowing them to measure the volume and tone of online conversations. (more…)
When I started writing books about internet marketing in 2000, I was interested to look beyond ways to use the internet to grow leads and sales.
It seemed that internet-based customer service – “Web Self-Service” as we called it – would also have a strong role. PR Smith and I emphasised this with the ’5s Goals’ for businesses to consider in what we now call digital marketing. (more…)
This weekend we are very excited to launch the ‘new Brandwatch’. Our users should notice that, in the coming week, logging in to Brandwatch brings them into a whole new world of goodness. (more…)
There are many weird and wonderful ways in which Brandwatch can be used to excel business performance. We find it particularly interesting discovering new, thought provoking ways in which our clients use our tool to help meet their objectives and achieve their goals. (more…)
This week, the world’s media went crazy for the birth of Prince George Alexander Louis. Whilst Kate was in labour in St Mary’s Hospital in London, social media was alight with predictions and questions about the baby, from the sex and weight, to the name and time of birth. (more…)
The social media landscape has undergone a huge transformation in the last couple of years. Brands have gradually increased awareness regarding the importance of monitoring what their target audience says about them in the online environment. (more…)
At our recent client event, we shared some short, useful tips about different ways of using Brandwatch. The attendees found that these useful nuggets of information, coming from those who know the app best – our staff – were invaluable, so we thought we’d share the wealth and post them here too. (more…)