It’s always great when a new client joins the Brandwatch family, and we’re happy to welcome new members every single day. Sometimes however, one comes along that really impresses us with how they plan to use our platform. (more…)
As social media has become an essential part of the marketing mix, in-depth analysis of ‘owned’ media channels is something we’ve seen an increasing need for.
Many of our clients told us that they wanted to track their own social channels, and that they were fed up of having to use multiple tools or of having to go into each platform to use the (often not very good) in-platform analytics. (more…)
We all love Twitter right? Well, whether you’re a fan of expressing yourself in 140 characters or not, Twitter’s popularity cannot be denied; there are an estimated 200 million active users of the service and around half a billion tweets posted everyday (that’s more tweets than there are books in the world, every day). (more…)
2012 was a rather exciting year for us here at Brandwatch, and today we announced some of the highlights (here). Of course, we have plenty more excitement in the pipeline this year (watch this space!) but we thought we’d take a look and share a bit of our own excitement about just how far we’ve come in the last 12 months. (more…)
Not long ago, a good friend and client of ours left his employer to seek pastures new. As he departed, he very nicely chose to highlight a few of the reasons he opted to work with Brandwatch whilst in that role in the first place. (more…)