Sharing is something we are taught as children, and spend many years painfully unlearning as adults, once we’re thrust out into a world of competitive advantage. But, despite my many years of capitalist conditioning, I remain a huge fan of sharing.
We provided real-time analytics and insights in our data visualization, gathering and showcasing Twitter data around the most mentioned topics, games, players, brands, and even tracking “social performance rankings” that pitted each country’s earned social media mentions volume against their total player value, GDP, population, and more.
If I said ‘wearable tech‘ to you, what would you think of?
With big names like Google Glass and the imminent release of the iWatch hitting the headlines almost daily and wrists everywhere modelling fitness trackers like the Fitbit and the FuelBand, it wouldn’t take you long to conjure up an example.
Any modern marketer knows that “content is king”.
Still, “content” is a pretty broad term, and not all kinds will generate the volume of response you’re looking for.
While it’s questionable to promise a client or boss that your content strategy will go viral (more…)
Several key studies on social media revealed an insight that we’ve long suspected: women dominate this territory.
But it’s not just in numbers, especially in the top social networks; women set the pace in social media in many other ways. (more…)
Naming things is hard. When you name something, it anchors it in people’s minds; the name and the thing are then forever connected. It creates brand recognition. (more…)