Jan 16th |

Can Social Data Predict the 2015 UK General Election?

On Monday 30th March 2015, the current UK parliament will be dissolved.

Five and a half weeks later, on Thursday 7th May, there will be a General Election to decide a new one. This is not prophecy, this is the Fixed Terms Parliament Act of 2011, which has decreed, for the first time, that we know these dates far in advance.

But what happens after 7th May is much harder to predict.

Can social data allow us any foresight?


Nov 25th |

Holidays Are Coming! It’s Time to Ramp Up Your Marketing Strategy

It’s the most wonderful time of the year and businesses are getting ready to launch their holiday marketing campaigns.

The holiday months present many opportunities for business. Throughout November and December, businesses make nearly 20% of their yearly profits. In fact, last year businesses made $57.4 million with Black Friday sales alone.


Sep 16th |

Clever Business Card Ideas to Help You Stand Out

Business cards have been around for many years and even with the newest digital technology applications and innovations, handing out or exchanging cards is still a standard business practice.

Since everyone passes out business cards, how do you make yours stand out and be memorable? (more…)

Aug 11th |
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Improving Company Branding Through Feng Shui Design

Companies and organizations are always looking for ways to improve how efficiently they operate.

One tactic that management can implement that will improve efficiency is a redesign that incorporates Feng Shui principles. Implementing this technique works not just for homes, but also has seen great success in home offices and corporate businesses as well. (more…)

Jul 23rd |

Open-Brandwatch, Stage One

Sharing is something we are taught as children, and spend many years painfully unlearning as adults, once we’re thrust out into a world of competitive advantage. But, despite my many years of capitalist conditioning, I remain a huge fan of sharing.


Jul 18th |

Interesting Insights: The World Cup 2014 Retrospective

This year we teamed up with Brazilian think tank FGV to keep a close eye on Twitter conversations around World Cup 2014.

We provided real-time analytics and insights in our data visualization, gathering and showcasing Twitter data around the most mentioned topics, games, players, brands, and even tracking “social performance rankings” that pitted each country’s earned social media mentions volume against their total player value, GDP, population, and more.