Tourism in England generates a massive £97 billion a year. VisitEngland, the official national tourism body for England, sought to increase the number of Brits holidaying at home, helping to create 250,000 jobs.
They turned to myclever™ Agency, a social-first digital agency, for help. With Visit England, we at myclever™ Agency conceived and managed an award-winning “Hall Of Fame” campaign across the brand’s social channels, with a user-generated digital gallery of “great and good” tourism spots and activities. (more…)