Apr 15th |

Top 8 Great Value Social Media Analytics Tools

As we’ve previously helped outline the top 10 free social media monitoring tools, we thought it might be valuable to go beyond monitoring and delve into other types of analytics tools.

First question: what’s the difference between monitoring and analytics?  (more…)

Apr 4th |
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Ten DOs and DON’Ts in Social Media Analytics

Everyone these days is “doing” data. Or is at least attempting to. And we all know that “doing” data is not easy.

It takes time, patience, precision, skill, logical thinking, and that special sauce that magically helps you find the right information in the ocean of social mentions. (more…)