As we’ve previously helped outline the top 10 free social media monitoring tools, we thought it might be valuable to go beyond monitoring and delve into other types of analytics tools.
Sometimes people get so caught up in the hype of big data that they can forget it’s meaningless without a context.
Often, big data focuses too much on the collection and parsing of data, and too little on how it can be used to make better informed business decisions. (more…)
When I dive into a Brandwatch dashboard, what I normally expect to see is Twitter dominating the mentions count.
Every brand likes to think they are doing well, and seeing your Twitter metrics increasing over time is surely an indication of what a splendid job you are doing, right?
Naming things is hard. When you name something, it anchors it in people’s minds; the name and the thing are then forever connected. It creates brand recognition. (more…)