Many of us tap into the millions of reviews and comments on social media to find influencers, resolve customer complaints, buzz monitoring and the like. But one use that is often overlooked is the hunt for prospects. (more…)
IKEA. One of the most instantly recognizable brands on our planet.
The infamous yellow and blue stores cover the length and breadth of the globe from Slovakia to Singapore and are a mecca to any Swedish meatball fan or first time buyer keen to deck out their new home. (more…)
A lot can happen in a minute…
- 1.3 million updates/photos shared on Facebook
- 350,000 new tweets
- 100 hours of video uploaded to YouTube
With a new year fast approaching, it’s time for marketers to start thinking strategically and place their Q1 and Q2 plans firmly front-of-mind. Despite the lure of the Christmas wind-down and the call of the mince pies, mulled wine and early finishes becoming ever more appealing, these cold December weeks are actually of paramount importance to marketing teams in any business. (more…)
I have to admit, the data geek inside me squealed a little when I found out we were launching minute-by-minute charting. So many opportunities for some super cool analysis and very few platforms allow you to get this granular.
As we said in the launch post, there are many many different ways of using this feature, along with its accompanying time picker options, but today we’re focusing all on ads and television programmes. (more…)
We all know that billions of conversations take place online everyday, and that analysing those conversations can provide insight into what’s causing buzz.
But imagine being able to understand that buzz on a moment-by-moment basis – to understand the exact moments, down to the minute, causing peaks in conversation, topic and sentiment changes, and surfacing new audiences to engage with.
Now, for the first time, you can do just that with minute-by-minute charting in Brandwatch. (more…)
Black Friday may be culturally ingrained into the heart of American consumer, as familiar as turkey on the day before it – Thanksgiving – but for other nations it’s a fairly new concept. Considering most other nations don’t observe Thanksgiving, it might seem odd that we choose to observe Black Friday, but observe it we do.
Tourism in England generates a massive £97 billion a year. VisitEngland, the official national tourism body for England, sought to increase the number of Brits holidaying at home, helping to create 250,000 jobs.
They turned to myclever™ Agency, a social-first digital agency, for help. With Visit England, we at myclever™ Agency conceived and managed an award-winning “Hall Of Fame” campaign across the brand’s social channels, with a user-generated digital gallery of “great and good” tourism spots and activities. (more…)
Many still hold the opinion that Pinterest only attracts a limited audience. Rest assured its demographic has grown substantially in the past few years. With 70+ million users – mostly young and affluent women voting for their favorite products and brands – Pinterest is a marketer’s dream come true! (more…)