November, that special month of the year when the men in your life put down their razors and start to grow their facial hair in honor of men’s health issues.
Many still hold the opinion that Pinterest only attracts a limited audience. Rest assured its demographic has grown substantially in the past few years. With 70+ million users – mostly young and affluent women voting for their favorite products and brands – Pinterest is a marketer’s dream come true! (more…)
Businesses are becoming better listeners. Whereas communication was once a one-way path from brands to consumers, there is now a two-way conversation.
Yet while many businesses have grown adept at social listening, the truth is that the online monitoring space is still relatively nascent. The way brands collect, separate, analyze and visualize social data is constantly evolving to serve a wider range of business operations.
If you’ve made it this far you probably have some understanding of social listening. However, it remains a sometimes complex or confusing concept and in many senses is still in its infancy.
Brandwatch has been #FeelingNuts for the past few weeks by supporting the team at Check One Two and their mission to eradicate testicular cancer.
The movement shares information via social media explaining how to check for early signs of testicular cancer. They’ve been able to multiply the reach of the campaign by challenging people to ‘feel their nuts’, and similarly to the Ice Bucket Challenge, those who are challenged will challenge their friends to do the same.
Recently, Brandwatch was listed among Crain’s 100 Best Places to Work in New York City. Spend one day in the office and it’s easy to understand why – employees have ownership of their work, there’s a friendly environment, we host ping-pong tournaments and we are constantly encouraged to pursue creative ideas.