We’re twice as likely to say something positive as negative on the public internet. I find that rather life-affirming! »
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Blog > Monitoring
Twitter and mozRank Help Us Measure What’s Important
November 6th, 2009. Posted by Tim OwenBrandwatch is a data company: our crawlers are dedicated to finding as many pages out there as they can. For our customers, higher volumes of data are generally better – they have more to work with, and can drill down using filters, keyword searches or browsing through topics. But given thousands of pages per day or per week, how does a human decide which are the most important ones to look at? Which ones need attention first? Which blogs or forums have the most impact, or influence? »
Social Media Monitoring
September 25th, 2009. Posted by Giles Palmer
3 years ago we started building Brandwatch on top of the search engine we had developed. We asked prospective users what in particular they wanted from a system that ‘told them what people were saying about them on the internet’. »
Presentation At Measurement Camp
May 27th, 2009. Posted by Giles Palmer
I did a 15 minute talk at Measurement Camp last month and I have just started using slideshare, so putting 2 & 2 together, here it is ! »
A List
December 9th, 2008. Posted by Phil NewmanWe at Brandwatch thought it would be a good idea to put a list together. End of year retrospectives, reviews of the year, top films and books of the year, these are all part of the fun of this here season. So, after this little intro, we’ll show you ours. »
Ranking Brands By Their Online Sentiment
November 10th, 2008. Posted by Katja GarroodThis summer The Metro Newspaper asked us to track the online sentiment towards this years big brother contestants. So, we put them into the system and I spent the next ten weeks monitoring daily, what Brandwatch brought back. Every morning, armed with a steaming cup of coffee i logged in and patiently scanned the content Brandwatch picked up; lots of mindful insight like the biggest topic of “ugly bitch” and inspiring comment, “did yah see nicole doin the thriller dance she fort shu was pua amazinn”. »
Alias v Tracking Systems
June 12th, 2008. Posted by Phil NewmanSo I decided to compare data between the iphone and Nokia 95, two phones which I suspected shared common air in the blogosphere. The N95,…ah! »
Stationery Via Pornography
June 9th, 2008. Posted by Phil NewmanOne of the double-edged side-effects of the process of ‘locking on’ to a new brand is a certain engagement with low-grade spam-generation-pornography. »
The Negative Imperative
June 4th, 2008. Posted by Giles PalmerNew research from Millward Brown shows that online communities, blogs and message boards are the most likely sources of negative opinions about brands. »
The Anatomy Of Social Media Around A Conference
March 16th, 2010. Posted by Giles PalmerLast week I went to the i-com conference in Estoril. It was an interesting event and a big thanks goes out to Andreas Cohen for organising it. »