Mar 18th |
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Marketing: The Top 10 Free Twitter Analysis Tools

With so many Twitter analysis tools out there, it’s hard to know which ones to trust with your Twitter account.

Some may wish to track the Tweets about their brand or competition, some will want to engage with leads or clients, and others may wish to track the success of their campaigns, among tons of other options. (more…)

Mar 10th |
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Marketing: How to Measure Social Media: A Step-By-Step Guide

How do you know if your social media marketing efforts are effective? Which posts drive the most traffic? What social media metrics should you be monitoring? How do you interpret the numbers once you have them?

If you’re on social media for your business, you already know you should be measuring it.

But don’t measure social media just for the sake of having some numbers to report on. Instead, measure social media marketing efforts so that you can learn what works and what doesn’t.

(more…)

Mar 4th |
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Research: Noting the Rising Role of Social Analytics in Healthcare

Among the 50 largest drug makers in the world, more than half still aren’t actively using social media to engage healthcare consumers or patients. Most of them primarily use social media as a broadcasting channel, and no more than 10 are on Twitter, Facebook or YouTube.

Even with drug makers’ recent increases in digital spending, the pharmaceutical industry is repeatedly said to be a laggard in adoption of social media.

Drugmakers’ common excuse for remaining social media wallflowers is largely due to the regulatory uncertainty and the doubts on how to measure social ROI.

(more…)

Feb 5th |
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Launching Automated Reports: Regular Reporting Made Easy

Ah, reporting. We’re all familiar with putting together regular reports on our social (hopefully) success. Regular reporting on your social data allows you to better evaluate how your brand and social activities are performing, helping you to better prove the ROI of all that hard work.

But we all know that putting together daily, weekly or even monthly reports can be a laborious task. That’s why today we’re launching Automated Reports. 

Automated Reports take all of the pain out of regular reporting, saving you precious time and making getting an overview of your data and sharing it with others easy.

(more…)

Feb 4th |
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PR Tracking Using Social Media Monitoring: How It Works

Media monitoring. PR tracking. Press clipping services. There are dozens of phrases used to describe what to call the process of understanding what the media are saying about you, but the field is constantly changing.

It all began over a hundred years ago, when a Polish newsagent in 1852 decided to offer to read every newspaper and sell only the parts that included famous actors, artists and musicians at the time, so that the celebrities could get a better idea of when journalists were talking about them. (more…)