Most marketers know by now that Instagram is a great opportunity waiting to be taken advantage of. The platform now has over 300 million monthly active users, 49% of whom use the app every day. (more…)
Ah, reporting. We’re all familiar with putting together regular reports on our social (hopefully) success. Regular reporting on your social data allows you to better evaluate how your brand and social activities are performing, helping you to better prove the ROI of all that hard work.
But we all know that putting together daily, weekly or even monthly reports can be a laborious task. That’s why today we’re launching Automated Reports.
Automated Reports take all of the pain out of regular reporting, saving you precious time and making getting an overview of your data and sharing it with others easy.
Media monitoring. PR tracking. Press clipping services. There are dozens of phrases used to describe what to call the process of understanding what the media are saying about you, but the field is constantly changing.
It all began over a hundred years ago, when a Polish newsagent in 1852 decided to offer to read every newspaper and sell only the parts that included famous actors, artists and musicians at the time, so that the celebrities could get a better idea of when journalists were talking about them. (more…)
Businesses around the world are catalyzing sales, amplifying brand awareness and differentiating from competition all through social listening.
Yet thousands dismiss social listening due to lack of knowledge or belief. This blog will explain why they are wrong:
At first, it became necessary to have social media pages. Then, it became necessary to know how to use them. In 2015, every reputable organisation on the planet is sprinting to stay relevant and connected online.
On Monday 30th March 2015, the current UK parliament will be dissolved.
Five and a half weeks later, on Thursday 7th May, there will be a General Election to decide a new one. This is not prophecy, this is the Fixed Terms Parliament Act of 2011, which has decreed, for the first time, that we know these dates far in advance.
But what happens after 7th May is much harder to predict.
Can social data allow us any foresight?
Over the course of CES, a number of brands created a large amount of buzz – but none more so than Intel. The tech giant ranked highest in social mentions and impressions by riding a wave of media coverage sparked by the Tuesday night keynote speech from CEO Brian Krzanich who ended his presentation on a bang. (more…)
International CES 2015 is well underway, and with over 3,600 exhibitors spread over 2.2 million net square feet, it’s set to be a record breaking event.
This year, we’ve already heard from tech leaders about the future of robotics, augmented and virtual reality, personal entertainment and emerging trends in gaming. (more…)
Many of us tap into the millions of reviews and comments on social media to find influencers, resolve customer complaints, buzz monitoring and the like. But one use that is often overlooked is the hunt for prospects. (more…)