At first, it became necessary to have social media pages. Then, it became necessary to know how to use them. In 2015, every reputable organisation on the planet is sprinting to stay relevant and connected online.
On Monday 30th March 2015, the current UK parliament will be dissolved.
Five and a half weeks later, on Thursday 7th May, there will be a General Election to decide a new one. This is not prophecy, this is the Fixed Terms Parliament Act of 2011, which has decreed, for the first time, that we know these dates far in advance.
But what happens after 7th May is much harder to predict.
Can social data allow us any foresight?
Over the course of CES, a number of brands created a large amount of buzz – but none more so than Intel. The tech giant ranked highest in social mentions and impressions by riding a wave of media coverage sparked by the Tuesday night keynote speech from CEO Brian Krzanich who ended his presentation on a bang. (more…)
International CES 2015 is well underway, and with over 3,600 exhibitors spread over 2.2 million net square feet, it’s set to be a record breaking event.
This year, we’ve already heard from tech leaders about the future of robotics, augmented and virtual reality, personal entertainment and emerging trends in gaming. (more…)
Many of us tap into the millions of reviews and comments on social media to find influencers, resolve customer complaints, buzz monitoring and the like. But one use that is often overlooked is the hunt for prospects. (more…)
IKEA. One of the most instantly recognizable brands on our planet.
The infamous yellow and blue stores cover the length and breadth of the globe from Slovakia to Singapore and are a mecca to any Swedish meatball fan or first time buyer keen to deck out their new home. (more…)
A lot can happen in a minute…
- 1.3 million updates/photos shared on Facebook
- 350,000 new tweets
- 100 hours of video uploaded to YouTube
With a new year fast approaching, it’s time for marketers to start thinking strategically and place their Q1 and Q2 plans firmly front-of-mind. Despite the lure of the Christmas wind-down and the call of the mince pies, mulled wine and early finishes becoming ever more appealing, these cold December weeks are actually of paramount importance to marketing teams in any business. (more…)
I have to admit, the data geek inside me squealed a little when I found out we were launching minute-by-minute charting. So many opportunities for some super cool analysis and very few platforms allow you to get this granular.
As we said in the launch post, there are many many different ways of using this feature, along with its accompanying time picker options, but today we’re focusing all on ads and television programmes. (more…)
We all know that billions of conversations take place online everyday, and that analysing those conversations can provide insight into what’s causing buzz.
But imagine being able to understand that buzz on a moment-by-moment basis – to understand the exact moments, down to the minute, causing peaks in conversation, topic and sentiment changes, and surfacing new audiences to engage with.
Now, for the first time, you can do just that with minute-by-minute charting in Brandwatch. (more…)