Oct 17th |
xboxps4

A Tale of Two Tech Giants: Why You Can’t Always Trust The Buzz Alone

Estimating how a product will fare in its market before its release is vital to every product launch, allowing you to work out ROI, stock levels, distribution, pricing strategies and so on and so forth.

Traditionally, companies went to potential customers to test their shiny new products and gauge how they would field in the real world. For example, Google Glass allowed fans to buy their beta product for £1,000. That’s right, £1,000 for an unfinished product.

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Aug 12th |
frappuccino

It’s All In The Timing: How Brands Get It Right (And Oh So Wrong)

We have a long-running joke in our house that if we go food shopping straight after work, I have to take my boyfriend a snack to have in the car so he doesn’t go completely batshit and buy everything in the supermarket.

And I mean everything. Things we usually wouldn’t dare have in the house are suddenly overflowing out of the shopping cart and into our faces.

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