May 6th |
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Guide: Demonstrating the Value of PR Just Got a Whole Lot Easier

Recently social media’s been buzzing with the Protein World advertising campaign story.

In short, the UK based company selling decidedly suspect (in the editor’s opinion, must add) ‘weight loss products’ launched a campaign with a very slim model giving it full Blue Steel – waist the size of one of my knees, stomach that certainly looking as though it hasn’t hosted a curry with all the works in a good while – with the words ‘Are You Beach Body Ready?’ (more…)

May 1st |
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Research: How to Gain Product Feedback in Hours, Not Weeks

Every business knows that customer feedback is valuable. It allows us to learn whether a product has met a customer’s expectation and how we can improve our products.

Traditionally, there are two ways we can gather product feedback. We can ask our customers by conducting focus groups or sending out surveys, or we can wait for the customer to come us to through feedback forms on websites and customer support channels. (more…)

Apr 21st |
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Marketing: Uncovering Untagged Mentions

For any social media intelligence stack, data lies at the foundation and dictates the capabilities and credibility of any insight extracted.

It seems painfully obvious that the quality of the data would determine the success of all ensuing efforts, but too often do community managers, social media researchers and marketers miss a significant portion of the conversation. That may be the result of poor web crawlers, incomplete data providers, a social intelligence platform with weak data management capabilities or a query that does not capture the relevant chatter.

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Apr 10th |
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Study: MTV Movie Awards and the Social Battle for Movie of the Year

The MTV Movie Awards were first presented in 23 years ago in 1992 – undoubtedly well before many of this year’s viewers were born.

We’re days away from this year’s highly anticipated, widely televised event, hosted by comedian Amy Schumer. The best part of this particular annual awards show is that while MTV executives and producers choose the nominees, the general public vote for the winners.

Talk about giving power to the people.

(more…)

Mar 18th |
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Marketing: The Top 10 Free Twitter Analysis Tools

With so many Twitter analysis tools out there, it’s hard to know which ones to trust with your Twitter account.

Some may wish to track the Tweets about their brand or competition, some will want to engage with leads or clients, and others may wish to track the success of their campaigns, among tons of other options. (more…)