Jan 16th |
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Can Social Data Predict the 2015 UK General Election?


On Monday 30th March 2015, the current UK parliament will be dissolved.

Five and a half weeks later, on Thursday 7th May, there will be a General Election to decide a new one. This is not prophecy, this is the Fixed Terms Parliament Act of 2011, which has decreed, for the first time, that we know these dates far in advance.

But what happens after 7th May is much harder to predict.

Can social data allow us any foresight?

(more…)

Jan 13th |
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Intel Made The Biggest Splash at CES 2015, But Why?

Over at Text 100, our social media conversation analysis shows Intel created quite a stir during the second and third days of CES 2015.

Over the course of CES, a number of brands created a large amount of buzz – but none more so than Intel. The tech giant ranked highest in social mentions and impressions by riding a wave of media coverage sparked by the Tuesday night keynote speech from CEO Brian Krzanich who ended his presentation on a bang. (more…)

Dec 2nd |
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Understand the Impact of TV with Minute-by-Minute Analysis

I have to admit, the data geek inside me squealed a little when I found out we were launching minute-by-minute charting. So many opportunities for some super cool analysis and very few platforms allow you to get this granular.

As we said in the launch post, there are many many different ways of using this feature, along with its accompanying time picker options, but today we’re focusing all on ads and television programmes. (more…)

Dec 2nd |
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Introducing Minute-by-Minute Charting for a Better Understanding of the Moments That Matter

We all know that billions of conversations take place online everyday, and that analysing those conversations can provide insight into what’s causing buzz.

But imagine being able to understand that buzz on a moment-by-moment basis – to understand the exact moments, down to the minute, causing peaks in conversation, topic and sentiment changes, and surfacing new audiences to engage with.

Now, for the first time, you can do just that with minute-by-minute charting in Brandwatch. (more…)