Taco Bell isn’t the first fast food brand in the world to execute a social media campaign. But its recent blackout is a unique example of combining a product update, customer service, and social media to create an end-to-end campaign that has our attention here at Brandwatch. (more…)
Brandwatch has been #FeelingNuts for the past few weeks by supporting the team at Check One Two and their mission to eradicate testicular cancer.
The movement shares information via social media explaining how to check for early signs of testicular cancer. They’ve been able to multiply the reach of the campaign by challenging people to ‘feel their nuts’, and similarly to the Ice Bucket Challenge, those who are challenged will challenge their friends to do the same.
Recently, Brandwatch was listed among Crain’s 100 Best Places to Work in New York City. Spend one day in the office and it’s easy to understand why – employees have ownership of their work, there’s a friendly environment, we host ping-pong tournaments and we are constantly encouraged to pursue creative ideas.
“Smartwatches will be the most important new product category in consumer electronics since the iPad defined the market for tablets,” said Chris Jones, VP and Principal Analyst at research firm Canalys, last summer.
According to their forecasts, the smartwatch market was expected worldwide shipments to hit 500,000 this year and climb past 5 million by 2014.
2014 was said to be the year of wearable tech! (more…)
The phrase ‘owned vs. earned media’ may be considered passé by some, but it’s still a valuable way to measure your marketing efforts. At a time when brands own multiple social media accounts and conversations about them online continue to grow, it’s more important than ever before to monitor and measure both. (more…)
Things move incredibly fast in the world of social media, so innovating and staying ahead of the curve is extremely important when it comes to enhancing your social media efforts.
To help you maximise the value of your social media monitoring achievements across your business, we’ll be talking through a selection of the most powerful features in a social listening tool and will demonstrate how you can use these clever approaches to return business-changing results.
Personally, I don’t regard a television as a gadget. It’s a staple that I have grown up with and is as essential as toast, or perhaps even air to me!
My television is on constantly. Regardless of whether I am actually watching Man v. Food or not – don’t judge me. I know you do it too.
Estimating how a product will fare in its market before its release is vital to every product launch, allowing you to work out ROI, stock levels, distribution, pricing strategies and so on and so forth.
Traditionally, companies went to potential customers to test their shiny new products and gauge how they would field in the real world. For example, Google Glass allowed fans to buy their beta product for £1,000. That’s right, £1,000 for an unfinished product.
Brandwatch allows you to discover what people are talking about from all around the globe.
However, we understand that sometimes you want to cut out a lot of this noise and focus on a specific location that matters to you.