Nov 24th |
London (1)

How a VisitEngland Campaign Made the ‘Staycation’ Big News

Tourism in England generates a massive £97 billion a year. VisitEngland, the official national tourism body for England, sought to increase the number of Brits holidaying at home, helping to create 250,000 jobs.

They turned to myclever™ Agency, a social-first digital agency, for help. With Visit England, we at myclever™ Agency conceived and managed an award-winning “Hall Of Fame” campaign across the brand’s social channels, with a user-generated digital gallery of “great and good” tourism spots and activities. (more…)

Nov 11th |
Brandwatch Vizia Command Center

7 Key Applications for a Social Media Command Center

Businesses are becoming better listeners. Whereas communication was once a one-way path from brands to consumers, there is now a two-way conversation.

Yet while many businesses have grown adept at social listening, the truth is that the online monitoring space is still relatively nascent. The way brands collect, separate, analyze and visualize social data is constantly evolving to serve a wider range of business operations.

(more…)

Oct 27th |
70217d9f549e937a37f8a92dc5d25a4c

Check One Two & Brandwatch: #FeelingNuts for Cancer Awareness

Brandwatch has been #FeelingNuts for the past few weeks by supporting the team at Check One Two and their mission to eradicate testicular cancer.

The movement shares information via social media explaining how to check for early signs of testicular cancer. They’ve been able to multiply the reach of the campaign by challenging people to ‘feel their nuts’, and similarly to the Ice Bucket Challenge, those who are challenged will challenge their friends to do the same.

(more…)