Blog > Monitoring

Hedge Funds Capitalising on Social Chatter

December 6th, 2011. Posted by
hedge-fund

Your average hedge fund intends to pay a good return on your investment with fewer risks to your stake than a simple purchase of stocks or shares. By diversifying the portfolio of subscribed companies any one failure should have little impact on your overall return. »


Dealing With Twitter Parody Accounts

November 28th, 2011. Posted by
Lionhead Studios

A common phenomenon that has arisen from the advent of Twitter is the countless number of parody accounts mocking famous figures.

Often funny, sometimes cruel, these personas have often proved so popular that they have transcended the original celebrity in numbers of followers.

»


#SMM11: Finding Gold in Social Data (Part 2)

October 12th, 2011. Posted by
AT&T

Sebastian Hempstead, Brandwatch’s new VP North America, will be speaking at Social Media Marketing and Monitoring 2011 in New York later today.

We officially announced our US office yesterday, and this event is one of a series that members of the US team will be attending over the coming months. »


Miliband Watch: Social Media and The Labour Conference

September 28th, 2011. Posted by
em

Today we have a guest post from Kristian Bannister of No Pork Pies, who uses Brandwatch to analyse social media reaction to Ed Miliband’s first conference speech as the leader of the Labour Party.

Over to Kristian:

I used Social Media Monitoring tool Brandwatch to »


Are social media listening services useful?

September 14th, 2011. Posted by
Unwanted Selling

Someone recently posted this question on Quora:

“Are social media listening services useful? »


Influence Isn’t Just Online: The Perils of Ignoring The Less Followed

August 24th, 2011. Posted by
Influence-isnt-just-online

Did you ever hear someone make the claim (very wittily), that “the more friends you have on MySpace the fewer friends you have in real life”?

Whilst this may have been grossly and unfairly oversimplifying things, it carried a sentiment that sort of seemed to make sense at the time: if you spend all »


UK and US Police Begin Monitoring Social Media

August 19th, 2011. Posted by
NYPD

Last week, the NY Daily News reported that the NYPD have started to “mine” social media for information about “troublesome house parties, gang showdowns and other potential mayhem”.

The Sunday Times newspaper also revealed later that week in the UK that Hampshire Police had been using Social Mention, a popular free social media monitoring tool, to hunt down people who appeared to be using »


Ocado’s Social Media Fail Turns into a Tesco Win

July 27th, 2011. Posted by
Ocado, Crowdity and Tesco

Just over a month ago, there was a minor outcry from a small but very vocal group of disgruntled would-be customers of Ocado. »


Finding Gold in Social Data

July 22nd, 2011. Posted by
Brandwatch

At the end of June Brandwatch’s VP North America Seb Hempstead gave a talk at the Corporate Social Media Summit in San Francisco called Finding Gold in Social Data. Seb received lots of great feedback at the event and on Twitter during the talk, so we thought we’d share »


Great! 5,000 mentions a month! …now what?

July 20th, 2011. Posted by
headscratch

These days, finding out how many mentions your brand is getting online is really quite simple.

Register for a trial of a social media monitoring tool, set up your query and there you have it: your brand has been mentioned X times in the past month.

Trouble is, that doesn’t tell you much about anything and, presumably, you’re going to want to know more… »


  • Request Demo

    Request Demo

    See Brandwatch live in action and discover how it can give your business the edge.

    Call us on:
    +44 (0)1273 234 290

     

  • Mailing list sign-up

  •