Blog > Monitoring

Trend Species: jokers, mysteries and more

April 13th, 2011. Posted by

All kinds of topics trend and sweep across Twitter. Some are sustained and some are shortlived; some are serious and some are silly. Often it’s not apparent why exactly they are trending, but here we take a look at the various species you might see, what’s likely to have caused them and how their characteristics differ. We’re going to maintain a musical theme in doing so, due to the particularly high number of artists trending last week.
»


Social media monitoring – it’s acquisition land

April 3rd, 2011. Posted by

I wrote most of this last year – in fact I wrote it in July last year. For some reason that I can’t remember, I decided not to publish, but given the acquisition of Radian6 last week it still seems relevant, so here goes…

Written in July 2010

Just as quickly as another competitor appears in this space, one of the existing Companies is snapped up. There’s a good list on Nathan Gilliatt’s site of all the deals in the sector. There have been 8 already in 2010 compared with 2 in 2009 – the needle has definitely moved this year. So why is this happening? Let’s look at a few of the potential reasons from the point of view of the SELLER as that’s what I’m somewhat qualified to do:
[nb, I'm the founder of Brandwatch and still hold a large, but not controlling, stake in the company]

»


Social Media Monitoring: how to build a good query

September 22nd, 2010. Posted by
haystack3

Social Media Monitoring is bit like finding a needle in a haystack, or lots of needles but in a big haystack. For most brands there are dozens or hundreds of interesting mentions every day, but the problem is that they are hidden among thousands of less interesting or completely irrelevant mentions. Defining the query properly, with Boolean words like AND, NOT, OR etc., can reduce this problem so that it feels more like looking for needles in a mere handful of hay (apologies for stretching this metaphor uncomfortably far).

»


The Anatomy Of Social Media Around A Conference

March 16th, 2010. Posted by
bw-thumbs-estoril-event

Last week I went to the i-com conference in Estoril. It was an interesting event and a big thanks goes out to Andreas Cohen for organising it. »


The Sentiment Of The Web

March 10th, 2010. Posted by
bw-thumbs-sentiment-web

We’re twice as likely to say something positive as negative on the public internet. I find that rather life-affirming! »


Twitter and mozRank Help Us Measure What’s Important

November 6th, 2009. Posted by

Brandwatch is a data company: our crawlers are dedicated to finding as many pages out there as they can. For our customers, higher volumes of data are generally better – they have more to work with, and can drill down using filters, keyword searches or browsing through topics. But given thousands of pages per day or per week, how does a human decide which are the most important ones to look at? Which ones need attention first? Which blogs or forums have the most impact, or influence? »


Social Media Monitoring

September 25th, 2009. Posted by
bw-thumbs-bw-app

3 years ago we started building Brandwatch on top of the search engine we had developed. We asked prospective users what in particular they wanted from a system that ‘told them what people were saying about them on the internet’. »


Presentation At Measurement Camp

May 27th, 2009. Posted by
bw-thumbs-slideshare

I did a 15 minute talk at Measurement Camp last month and I have just started using slideshare, so putting 2 & 2 together, here it is ! »


A List

December 9th, 2008. Posted by

We at Brandwatch thought it would be a good idea to put a list together. End of year retrospectives, reviews of the year, top films and books of the year, these are all part of the fun of this here season. So, after this little intro, we’ll show you ours. »


Ranking Brands By Their Online Sentiment

November 10th, 2008. Posted by

This summer The Metro Newspaper asked us to track the online sentiment towards this years big brother contestants. So, we put them into the system and  I spent the next ten weeks monitoring daily, what Brandwatch brought back. Every morning, armed with a steaming cup of coffee i logged in and patiently scanned the content Brandwatch picked up; lots of mindful insight like the biggest topic of “ugly bitch”  and inspiring comment,  “did yah see nicole doin the thriller dance she fort shu was pua amazinn”. »


  • Request Demo

    Request Demo

    See Brandwatch live in action and discover how it can give your business the edge.

    Call us on:
    +44 (0)1273 234 290

     

  • Mailing list sign-up

  •