Blog > Reputation

Time, Care and Data Centres: For When the Apocalypse Arrives

December 6th, 2011. Posted by
metal

A few short notes on how we do things at Brandwatch with regard to our data centres.

Social media monitoring companies are dependent upon the use of data centres to store all of their data and allow their application to function properly. These expensive but powerful off-site centres provide the grunt for everything we do at Brandwatch. »


Dealing With Twitter Parody Accounts

November 28th, 2011. Posted by
Lionhead Studios

A common phenomenon that has arisen from the advent of Twitter is the countless number of parody accounts mocking famous figures.

Often funny, sometimes cruel, these personas have often proved so popular that they have transcended the original celebrity in numbers of followers.

»


8 Celebrity Twitter Malfunctions

November 9th, 2011. Posted by
Twitter-Malfunctions

Don’t try this at home: 8 examples of how not to use Twitter, provided by people in the public eye.

Behind every prominent public figure there is normally a Public Relations team managing and massaging public opinion about their client. These PR teams have access to a big box of clever tricks to achieve this. »


Influence Isn’t Just Online: The Perils of Ignoring The Less Followed

August 24th, 2011. Posted by
Influence-isnt-just-online

Did you ever hear someone make the claim (very wittily), that “the more friends you have on MySpace the fewer friends you have in real life”?

Whilst this may have been grossly and unfairly oversimplifying things, it carried a sentiment that sort of seemed to make sense at the time: if you spend all »


Sentiment Analysis: Machines Are Like Us

August 4th, 2011. Posted by

Mashable recently wrote a piece about “vertical-specific” social media monitoring, and whether it could be the market’s next big thing.

A company called Cruvee who specialise in monitoring the wine industry were featured, and there have been a few other blog posts about them lately too.
»


Ocado’s Social Media Fail Turns into a Tesco Win

July 27th, 2011. Posted by
Ocado, Crowdity and Tesco

Just over a month ago, there was a minor outcry from a small but very vocal group of disgruntled would-be customers of Ocado. »


Finding Gold in Social Data

July 22nd, 2011. Posted by
Brandwatch

At the end of June Brandwatch’s VP North America Seb Hempstead gave a talk at the Corporate Social Media Summit in San Francisco called Finding Gold in Social Data. Seb received lots of great feedback at the event and on Twitter during the talk, so we thought we’d share »


Wimblewatch 2011: A Brandwatch DataViz

June 30th, 2011. Posted by
Wimblewatch 2011

We thought we’d use Brandwatch to keep an eye on a few key topics on Twitter during the course of Wimbledon, to see what and who is being most talked about and when. »


Ocado Strikes Blow To Groupon Rival Crowdity

June 24th, 2011. Posted by
Crowdity

Group buying website Crowdity has just suffered a huge blow to its already mammoth quest to take on market leader Groupon, at the hands of Waitrose delivery service Ocado. »


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