Blog > Social Media

The Anatomy Of Social Media Around A Conference

March 16th, 2010. Posted by Giles Palmer

Last week I went to the i-com conference in Estoril. It was an interesting event and a big thanks goes out to Andreas Cohen for organising it. »


Liveliest Brands On Twitter

March 10th, 2010. Posted by Phil Newman

We’ve put together what we think is a pretty interesting chart. It shows those brands with the liveliest presence on Twitter during the month of February. »


Twitter and mozRank Help Us Measure What’s Important

November 6th, 2009. Posted by Tim Owen

Brandwatch is a data company: our crawlers are dedicated to finding as many pages out there as they can. For our customers, higher volumes of data are generally better – they have more to work with, and can drill down using filters, keyword searches or browsing through topics. But given thousands of pages per day or per week, how does a human decide which are the most important ones to look at? Which ones need attention first? Which blogs or forums have the most impact, or influence? »


Social Media Monitoring

September 25th, 2009. Posted by Giles Palmer

3 years ago we started building Brandwatch on top of the search engine we had developed. We asked prospective users what in particular they wanted from a system that ‘told them what people were saying about them on the internet’. »


Presentation At Measurement Camp

May 27th, 2009. Posted by Giles Palmer

I did a 15 minute talk at Measurement Camp last month and I have just started using slideshare, so putting 2 & 2 together, here it is ! »


Driving The Web Away From Search

July 22nd, 2008. Posted by Giles Palmer

I’m doing some analysis using the public search engines and I’m being presented with a lot of pages that are not what I’m looking for. The date of publication is sometimes wrong when I search over a specific time period, or the information is weak »


The PURPOSE Of Social Search

July 7th, 2008. Posted by Giles Palmer

Over the last 30 years, many tasks that humans once performed have been automated, encoded and passed over to computers. It’s the drive for efficiency that Bill Gates still talks about today. The internet however, never started off as a human-powered system so there was nothing to automate. But recently we have been witnessing the emergence of human-powered applications such as Social Search that are in some way competing with fully automated systems. »


Social Media

July 3rd, 2008. Posted by Giles Palmer

According to wikipedia “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. »


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