Blog > Social Media

#SMM11: Finding Gold in Social Data (Part 2)

October 12th, 2011. Posted by
AT&T

Sebastian Hempstead, Brandwatch’s new VP North America, will be speaking at Social Media Marketing and Monitoring 2011 in New York later today.

We officially announced our US office yesterday, and this event is one of a series that members of the US team will be attending over the coming months. »


Brandwatch Enters the US Market

October 11th, 2011. Posted by
Brandwatch-Enters-the-US-Market

We launched in the UK in August 2007, but even at that early stage, always had intentions of branching out to the US.

So, with the rapid growth we’ve achieved over the past »


Are social media listening services useful?

September 14th, 2011. Posted by
Unwanted Selling

Someone recently posted this question on Quora:

“Are social media listening services useful? »


UK and US Police Begin Monitoring Social Media

August 19th, 2011. Posted by
NYPD

Last week, the NY Daily News reported that the NYPD have started to “mine” social media for information about “troublesome house parties, gang showdowns and other potential mayhem”.

The Sunday Times newspaper also revealed later that week in the UK that Hampshire Police had been using Social Mention, a popular free social media monitoring tool, to hunt down people who appeared to be using »


The London riots: #riotcleanup – the social media hero

August 9th, 2011. Posted by

Social media and particularly BlackBerry Messenger has, to some extent, been blamed for fuelling the London riots since Saturday. This morning, however, social media is being hailed a hero. »


Why doesn’t Twitter advertise on TV?

August 8th, 2011. Posted by
twittertvsmall

A friend asked me this a few weeks ago. He said that he was aware that it sounded like a silly question and expected me to have an instant answer. I didn’t.

Some people might be simply thinking: “it doesn’t need to”. »


Sentiment Analysis: Machines Are Like Us

August 4th, 2011. Posted by

Mashable recently wrote a piece about “vertical-specific” social media monitoring, and whether it could be the market’s next big thing.

A company called Cruvee who specialise in monitoring the wine industry were featured, and there have been a few other blog posts about them lately too.
»


Top 5 Social Media…Top 5s

July 25th, 2011. Posted by
Top 5 Social Media Top 5s

Social Media loves a top 5, or a top 10, or a top 7, or any number of ‘top’ things really.

Tools, tips, mistakes, ideas, ways, applications, solutions; all manner of things make their way into top lists. If someone has enough expertise or has acquired the knowledge to make an accurate and comprehensive list »


Finding Gold in Social Data

July 22nd, 2011. Posted by
Brandwatch

At the end of June Brandwatch’s VP North America Seb Hempstead gave a talk at the Corporate Social Media Summit in San Francisco called Finding Gold in Social Data. Seb received lots of great feedback at the event and on Twitter during the talk, so we thought we’d share »


Great! 5,000 mentions a month! …now what?

July 20th, 2011. Posted by
headscratch

These days, finding out how many mentions your brand is getting online is really quite simple.

Register for a trial of a social media monitoring tool, set up your query and there you have it: your brand has been mentioned X times in the past month.

Trouble is, that doesn’t tell you much about anything and, presumably, you’re going to want to know more… »


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