Aug 28th |

How to Write a Killer Brand Query #brandwatchtips

Any of you with experience of using Brandwatch Analytics will know the key to finding useful data is writing that killer Query.

Taking advantage of our huge range of Boolean operators will allow you to find the data that’s truly relevant to your brand.


Aug 12th |

It’s All In The Timing: How Brands Get It Right (And Oh So Wrong)

We have a long-running joke in our house that if we go food shopping straight after work, I have to take my boyfriend a snack to have in the car so he doesn’t go completely batshit and buy everything in the supermarket.

And I mean everything. Things we usually wouldn’t dare have in the house are suddenly overflowing out of the shopping cart and into our faces.


Jul 29th |

Why People Share Stuff Online

“I want it to go viral!”, says your boss.

Okay, so fair to say we are beyond the stage where we naively believe that every piece of content that we create can and will go viral. Although we love to dream, unfortunately the internet doesn’t work that way.