Apr 22nd |
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Marketing: 4 Ways to Showcase Your Brand Using The Internet of Things

If you haven’t heard, the Internet of Things is the future of marketing and it is time for businesses to start preparing for the future.

The Internet of Things is the connectivity of previously unconnected or “dark” objects. Research from eMarketer predicts that the amount of connected objects will increase more than 5 times from the amount that exist today by 2020.

Estimates suggest there are currently close to 5 billion connected objects; if the prediction is correct, that means 25 billion connected objects in the next five years. (more…)

Apr 21st |
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Marketing: Uncovering Untagged Mentions

For any social media intelligence stack, data lies at the foundation and dictates the capabilities and credibility of any insight extracted.

It seems painfully obvious that the quality of the data would determine the success of all ensuing efforts, but too often do community managers, social media researchers and marketers miss a significant portion of the conversation. That may be the result of poor web crawlers, incomplete data providers, a social intelligence platform with weak data management capabilities or a query that does not capture the relevant chatter.

(more…)

Apr 16th |
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Marketing: How to Optimize your Conversion Rates

It’s time for an introduction: Higher conversion rates, I’d like you to meet increased sales and customer satisfaction, sometimes we like to call it bigger profits for short. Conversion rates are holding hands with its best friend, web design.

In a “Web Credibility Research” study performed by Stanford, they found that 75% of users make judgements about a company’s credibility based on their website. (more…)

Apr 15th |
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Marketing: Top 8 Busy Marketer Hacks For Shareable Content

Traffic and views aren’t KPI number one for most of us.

Our success or failure, in a lot of areas, comes down to people sharing our content. Shares on Facebook, Twitter and (increasingly) Reddit drive a massive amount of activity on our blog.

We put a lot of time into tracking exactly who is sharing sharing our articles, engaging with our Tweets, and commenting on our Facebook posts, but our all time biggest hits can still baffle us a little bit sometimes. (more…)

Apr 8th |
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Marketing: Revealing the Unique Benefits of Social Media Research

For social researchers, the inundation of publicly available social data presents many enticing and important research opportunities that have never before existed.

Already, social media research has uncovered interesting insights on the ways we behave and interact online. In our latest guide on social media monitoring, we have outlined many of the ways brands use social media to inform their decisions. (more…)

Mar 31st |
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Marketing: Save Time, Money and Resource on Market Research

Market research is used to manage the risk associated with offering up new products or services, but if you’ve ever had to undertake some form of it – think surveys, focus groups, interviews – you’ll recognize the difficulties and limitations.

You want to know what the public think of a potential new product. You want to know whether people like your competitors’ products or services more than yours. (more…)

Mar 30th |
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Marketing: Using Crisis Management To Your Advantage

Every organization is likely to encounter reputational issues with differing degrees of seriousness in the world of social media, but the key to efficient crisis communications is remembering that information is power.

Brands that are able to recover from a crisis with their reputations most intact are the ones who are most prepared for the very worst.

Regardless of your business sector or the size of your organizations, we hope this article will help you get a better understanding of reputation management, how to prepare for unwanted crises and how to respond when things go wrong!

Shall we start? (more…)