If you haven’t heard, the Internet of Things is the future of marketing and it is time for businesses to start preparing for the future.
The Internet of Things is the connectivity of previously unconnected or “dark” objects. Research from eMarketer predicts that the amount of connected objects will increase more than 5 times from the amount that exist today by 2020.
Estimates suggest there are currently close to 5 billion connected objects; if the prediction is correct, that means 25 billion connected objects in the next five years. (more…)