Mar 23rd |
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Marketing: 8 Ways Social Listening Can Benefit Your Content Marketing

We are big believers in the benefits of content marketing at Brandwatch. Since the very beginning we’ve worked hard to create content that offers value to our audience.

 Today, our content marketing suite includes blog posts, industry reports, how to guides, videos, webinars, data visualizations, and attending and hosting global events (yep, events count as content marketing too). (more…)

Mar 23rd |
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Marketing: How to Craft a Short Video Campaign Like the Experts

Over the last 15 years the world of marketing has changed so significantly that many can hardly recognize it at all. The days of potential customers talking to salespeople in order to learn about a product are fading out quickly and door-to-door salesmanship is all but a thing of the past.

The accessibility of the internet and creation of social media networks has significantly adjusted the role of the marketing department in most highly successful companies. (more…)

Mar 19th |
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#AskTheExperts: How Social is Changing the Nonprofit Sector

Driven by highly engaged communities of volunteers, donors and employees, the nonprofit sector faces an enormous opportunity to maximize their reach and use social media to raise awareness and interact with fans.

And indeed, a nonprofit’s success can be often determined by the level of a community’s devotion to that cause, which can be boosted in various ways using social.

To find out what industry experts think about the impact that social has had upon nonprofit organizations and what best practice looks like, we have asked six nonprofit influencers:

(more…)

Mar 18th |
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Marketing: The Top 10 Free Twitter Analysis Tools

With so many Twitter analysis tools out there, it’s hard to know which ones to trust with your Twitter account.

Some may wish to track the Tweets about their brand or competition, some will want to engage with leads or clients, and others may wish to track the success of their campaigns, among tons of other options. (more…)

Mar 13th |
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Research: Do Brands Live Up to Customer Expectations on Social?

Today’s consumers are greatly empowered. With access to review websites, social platforms and blogs, buyers can now make better informed shopping decisions based on opinions or feedback from fellow consumers.

Social networks like Facebook and Twitter have become platforms of choice for customers seeking assistance or looking to make a complaint. (more…)