Oct 30th |
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Living in a Digital World: How to Get Ahead Online

Career opportunities for digital marketing experts are on the rise, and it is anticipated that this trend will continue over the next few years.

Companies are wising up to the fact that to drive sales in today’s fast moving environment, they need to focus much of their investment on the online world. Hence budgets are increasing for these departments and employment vacancies are becoming more numerous. (more…)

Oct 30th |
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Facebook Rooms: The New Reddit?

Rooms is a newly launched IOS app developed by Facebook, offering a platform for private, common interest based conversation. Users can create their own topic by creating a ‘Room’, others can then contribute to this Room with Likes and Comments.

At least, that’s how Facebook has described it.

Perhaps a better way to explain it is by comparing it to Reddit; essentially a web coffee shop where people go to discuss shared interests.

(more…)

Oct 22nd |
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WordPress vs Drupal: Choosing the Best Free CMS Solution for Your Site

When it comes to choosing the best free CMS solution for building a website, what is the first option that comes to your mind?

I believe many of you would say it’s WordPress. And you would be absolutely right. Whether one is developing a blog or blog/website combination, WordPress is considered to be the most preferable solution.

However, we shouldn’t forget about a number of other awesome options, like Drupal, Joomla, and other. (more…)

Oct 20th |
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5 Excellent Reasons Why Businesses Should Blog

Just about every business can benefit from having a blog. A blog is an excellent way for your company to have a voice.

It is a way to “speak” to your customers or clients, post timely information, show some personality, educate your audience and establish yourself as an authority, as well as highlight what you do. (more…)

Oct 14th |
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Free Industry Report: Consumer Tech Brands, LISTEN UP!

Last night, as I crawled under the covers, I did that thing that we’re always told not to do if you want a decent night’s sleep. I looked at my smartphone, played a video on YouTube and tucked the screen under my pillow.

There’s not much of the waking day that I’m separated from my phone – even at bedtime. It’s my alarm (if my cat doesn’t get there first), my entertainment on the bus to work, my music player, my way of easily reprimanding my boyfriend for flinging his football socks around the bedroom before work.

(more…)

Oct 10th |
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How Product Badging Helps Increase Conversions and Branding

Ever heard of product badges? They are like “virtual stickers” that are added to online products to call attention to special information about a product.

When used on e-commerce websites, product badging has been proved to increase conversion rates by 55%. If you haven’t thought about product badging for your website, there are many benefits to trying it out, the best of which is, of course, the increase in conversions. (more…)