Feb 25th |
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Marketing: How to Provide Great Customer Service Via Social

Today’s consumers are greatly empowered. Billions of consumers worldwide are tapping into vast amount of information on websites, blogs and social networks every day.

Savvy consumers can derive an informed perception of any product, business or idea online well before they commit to it. If they can’t find what they’re looking for, they expect a swift response to their questions and issues online.

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Feb 24th |
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Marketing: Understanding the Social Media Intelligence Stack

As a growing number of organizations strive to become social businesses, they are increasingly relying upon social media intelligence to inform their decisions.

However, while many brands are applying social media intelligence to their operations, there still exists some considerable confusion around what exactly defines social media intelligence. (more…)

Feb 23rd |
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Marketing: Top 7 Free Tools For Influencer Marketing

Influencer marketing is process of marketing to individuals as opposed to your target market as a whole.

Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. (more…)

Feb 16th |
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How To Make The Most of Google Hangout For Your Business

Google is well known for providing small business owners and entrepreneurs with a variety of useful tools to help them improve productivity and efficiency in their daily tasks.

From Google Drive to Google Docs and everything in between, the complete suite of Google apps is definitely at the top of the list of useful business tools and resources. (more…)

Feb 13th |
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How Retailers Are Using Social Media In-Store to Boost Sales

In the online era, retailers have more competition than ever before. At one point, the competition came from fellow brick and mortar stores and business owners were dealing with customers face to face.

The rules of the game have changed but there are things like online reputation management and using social media to connect with customers to deal with, as well as the more traditional methods of interacting with them. (more…)