Oct 1st |

The Genius of Social Media for Small Businesses

There’s a certain appeal in thinking back to a simpler time, when everyone in a town knew everyone else and you were probably friends with the grocer and the hardware store owner.

Whether you can remember the age of “mum-and-dad” stores personally, or have just heard about them from your grandparents, you’ll probably agree that it would be nice to feel like you’re dealing with a business you know and trust rather than some faceless corporation. (more…)

Sep 17th |

Innovation in Social: A Look at IKEA’s Journey

Last week we attended the Consumer Insights and Analytics Conference in Amsterdam.

But, it wasn’t all tulips, bicycles and clogs and other geopolitically insensitive stereotypes.

No, we were there to tackle the concept of a social business, and share some of the challenges and processes that IKEA are going through, with an audience of other similar organisations, to try and uncover how brands can undergo this change.


Sep 15th |

5 Email Marketing Tips for Any Size Business

Business large and small can benefit from email marketing. Sending email newsletter communications is an excellent way for businesses to communicate with their clients and customers.

Email marketing has developed a stigma because of so much unwanted email and spam.

However, you can still use it to message your permissioned email lists and stay in touch with your consumers. (more…)