Aug 20th |
awesome booth

Events 101: Boasting the Best Booth

In the last installment of Events 101 we discussed how social media monitoring platforms can be used to enhance the qualifying process of events for effective events management.

You want to make sure you have the best chance of success, so preparation is essential.

But, it doesn’t stop there! Why not take your booth to the next level?

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Aug 12th |
frappuccino

It’s All In The Timing: How Brands Get It Right (And Oh So Wrong)

We have a long-running joke in our house that if we go food shopping straight after work, I have to take my boyfriend a snack to have in the car so he doesn’t go completely batshit and buy everything in the supermarket.

And I mean everything. Things we usually wouldn’t dare have in the house are suddenly overflowing out of the shopping cart and into our faces.

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Jul 29th |
gangnam-style-bate-novo-recorde-com-2-bilhoes-de-visualizacoes-no-youtube-1401731320

Why People Share Stuff Online

“I want it to go viral!”, says your boss.

Okay, so fair to say we are beyond the stage where we naively believe that every piece of content that we create can and will go viral. Although we love to dream, unfortunately the internet doesn’t work that way.

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Jul 18th |
rsz_screen_shot_2014-07-18_at_34307_pm

Interesting Insights: The World Cup 2014 Retrospective


This year we teamed up with Brazilian think tank FGV to keep a close eye on Twitter conversations around World Cup 2014.

We provided real-time analytics and insights in our data visualization, gathering and showcasing Twitter data around the most mentioned topics, games, players, brands, and even tracking “social performance rankings” that pitted each country’s earned social media mentions volume against their total player value, GDP, population, and more.

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Jul 14th |
google my business

What Google My Business Means for Your Brand: 6 Key Changes

Google+ Local, Google Pages, Google Local Business Center — the Google graveyard is littered with small business products.

Even up until a few weeks ago, navigating the many “essential” Google SMB products was time consuming at best, confusing at worst, given that there were so many different platforms to master, navigate and maintain. (more…)