Apr 17th |
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Six Reasons Why Brands Fail at Social Media

Businesses don’t need to fail with their social media programs, yet so many misaligned social media programs are launched and rapidly abandoned all the time.

Rule number one to avoid common pitfalls with social media is to make sure you really have aligned your program with real customer needs. (more…)

Mar 31st |
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The Beginner’s Guide to Calculating Social Media ROI

As a marketer, return on investment defines the success of a campaign. Without ROI, it can be difficult to report the success or failure of a campaign, especially when it comes to social media.

If your company is spending money on social media marketing, they’ll want to see the return on investment. (more…)