This week we have been rather busy! We’ve been ducking and diving at one of the biggest events of the year, Ad:tech London.
The event is perfect for modern marketers to learn all about the latest innovations and trends within the industry.
When it comes to choosing the best free CMS solution for building a website, what is the first option that comes to your mind?
I believe many of you would say it’s WordPress. And you would be absolutely right. Whether one is developing a blog or blog/website combination, WordPress is considered to be the most preferable solution.
However, we shouldn’t forget about a number of other awesome options, like Drupal, Joomla, and other. (more…)
Just about every business can benefit from having a blog. A blog is an excellent way for your company to have a voice.
It is a way to “speak” to your customers or clients, post timely information, show some personality, educate your audience and establish yourself as an authority, as well as highlight what you do. (more…)
Last night, as I crawled under the covers, I did that thing that we’re always told not to do if you want a decent night’s sleep. I looked at my smartphone, played a video on YouTube and tucked the screen under my pillow.
There’s not much of the waking day that I’m separated from my phone – even at bedtime. It’s my alarm (if my cat doesn’t get there first), my entertainment on the bus to work, my music player, my way of easily reprimanding my boyfriend for flinging his football socks around the bedroom before work.
Attending a trade show can be overwhelming for attendees. There are usually more booths to visit than time during the show so the way to be able to see everything you want or need to is by getting prepared ahead of time. (more…)
Ever heard of product badges? They are like “virtual stickers” that are added to online products to call attention to special information about a product.
When used on e-commerce websites, product badging has been proved to increase conversion rates by 55%. If you haven’t thought about product badging for your website, there are many benefits to trying it out, the best of which is, of course, the increase in conversions. (more…)
Corporate blogging. It’s the thing to do. Far too many businesses have jumped on the bandwagon with little more than a list of good ideas.
A whirlwind of content without aim doesn’t get you anywhere. Content that is designed to accomplish your goals and solidify your brand increases your visibility better than any other tactic. (more…)
Ahhh, nothing quite like tweeting about the beer you’ve just cracked open, am I right?
Okay, so maybe not everyone associates enjoying an ice cold beer with social media, but you’d be surprised at the level of correlation between the two.
In fact, the beverage sector is quite intricately linked to social media. Insights from platforms like twitter can be used in a variety of ways to help beverage brands establish a strong social listening framework. (more…)
There’s a certain appeal in thinking back to a simpler time, when everyone in a town knew everyone else and you were probably friends with the grocer and the hardware store owner.
Whether you can remember the age of “mum-and-dad” stores personally, or have just heard about them from your grandparents, you’ll probably agree that it would be nice to feel like you’re dealing with a business you know and trust rather than some faceless corporation. (more…)