Jul 29th |
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Why People Share Stuff Online

“I want it to go viral!”, says your boss.

Okay, so fair to say we are beyond the stage where we naively believe that every piece of content that we create can and will go viral. Although we love to dream, unfortunately the internet doesn’t work that way.

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Jul 18th |
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Interesting Insights: The World Cup 2014 Retrospective


This year we teamed up with Brazilian think tank FGV to keep a close eye on Twitter conversations around World Cup 2014.

We provided real-time analytics and insights in our data visualization, gathering and showcasing Twitter data around the most mentioned topics, games, players, brands, and even tracking “social performance rankings” that pitted each country’s earned social media mentions volume against their total player value, GDP, population, and more.

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Jul 14th |
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What Google My Business Means for Your Brand: 6 Key Changes

Google+ Local, Google Pages, Google Local Business Center — the Google graveyard is littered with small business products.

Even up until a few weeks ago, navigating the many “essential” Google SMB products was time consuming at best, confusing at worst, given that there were so many different platforms to master, navigate and maintain. (more…)

Jul 1st |
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Make Your Social Media Marketing Work: Avoid These Slip-Ups

What can you do online? A lot. The Internet has many things to offer. From searching information to getting cool online or intangible services such as reading from a psychic, to selling actual products – all of these can be done on the web.

One of the things that most users do online is log in to social media sites. Millions of people from around the globe actively access their social media accounts each day.

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Jun 30th |
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6 Top Tips to Help You Brand Your New Website

Branding your newly-established website requires extensive effort and time to initiate activities that will help build the solid foundation of your site.

With so many tasks needed to complete the overall branding, there are chances that you will overlook one or two important activities.

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Jun 26th |
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How Your Brand Can Stand Out From The Crowd

Have you ever wondered why fragrance brands all advertise in the same way? You haven’t? Oh. I have. Just me then.

I’ve always found it bizarrely amusing to watch the abstract montages that fragrance brands put together in order to purvey their goods. (more…)