Businesses don’t need to fail with their social media programs, yet so many misaligned social media programs are launched and rapidly abandoned all the time.
Nothing grabs your attention more than this cheeky Welsh event.
Based at Cardiff University, Oi’14 ( aka Online Influence Conference) is an educational and inspiring gathering for attendees. (more…)
I find it amazing that to this day there are people and companies that keep social media isolated from their search and overall business and marketing efforts. Social can occasionally be frustrating—just ask the folks over at Eat24—but what medium isn’t? (more…)
Any modern marketer knows that “content is king”.
Still, “content” is a pretty broad term, and not all kinds will generate the volume of response you’re looking for.
While it’s questionable to promise a client or boss that your content strategy will go viral (more…)
As a marketer, return on investment defines the success of a campaign. Without ROI, it can be difficult to report the success or failure of a campaign, especially when it comes to social media.
If your company is spending money on social media marketing, they’ll want to see the return on investment. (more…)
User reviews have fundamentally shaken up business. From TripAdvisor and Yelp to Amazon and Twitter, the way that consumers select products and services is now entrenched within the bold transparency of digital reviews.
When I dive into a Brandwatch dashboard, what I normally expect to see is Twitter dominating the mentions count.
Every brand likes to think they are doing well, and seeing your Twitter metrics increasing over time is surely an indication of what a splendid job you are doing, right?
Naming things is hard. When you name something, it anchors it in people’s minds; the name and the thing are then forever connected. It creates brand recognition. (more…)