Nov 27th |
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3 Brands That Get Storytelling Right – And How You Can Do It Too

Unlike traditional advertisers, today’s most successful brands use online storytelling chiefly to develop relationships, create awareness amongst potential consumers and generate deep, long term investment.

They “tell before they sell,” focusing on humanizing their brands and developing their unique voices. (more…)

Nov 26th |
target audience

Converse and Convert: Top Tips for Finding Your Target Audience

Social media marketing is unique. Now, I’m not just saying this because I work as a digital marketer. It’s true.

In comparison to traditional forms of marketing, this reasonably new method allows for a much more engaging and personal approach.

Instead of sending out one-way messages, marketers can interact with their target markets in a conversational and friendly way.

Marketing teams who can locate the conversations that matter are likely to find a receptive audience and attract potential customers into interacting with their material.

But how do you connect with this audience and understand their wants and needs?

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Nov 26th |
rsz_a_conversation

What’s So Good About Being Engaging on Social Media?

If you work in marketing, it’s likely that either you or someone in your team has a KPI relating to engagement. Indeed, Brandwatch’s own forays into OKRs have included some aims to increase social media engagement.

There have been countless articles on determining how to measure engagement, so I will do you the courteous service of ignoring that point for now.

(more…)

Nov 18th |
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Twitter’s 500 Million Lurkers: A Mixed Blessing?

Twitter’s tweets tend to feature in the news a lot these days, embedded in articles, published on papers, and featured on broadcasts. However, in the last month Twitter have been taking the headlines for themselves.

In late October, Twitter’s stock fell the day after the company reported that its active user-base growth had slowed to 23%, compared with 24% in the previous quarter.

Twitter’s total monthly user base now stands at 284 million, some way off the 1.27 billion who use Facebook.

(more…)

Nov 11th |
Brandwatch Vizia Command Center

7 Key Applications for a Social Media Command Center

Businesses are becoming better listeners. Whereas communication was once a one-way path from brands to consumers, there is now a two-way conversation.

Yet while many businesses have grown adept at social listening, the truth is that the online monitoring space is still relatively nascent. The way brands collect, separate, analyze and visualize social data is constantly evolving to serve a wider range of business operations.

(more…)