Ecommerce has come a long way in the last 15 years. As technology continues at a rapid pace, pioneering ecommerce stores harness new techniques and facilities to make online selling and online shopping a lot more efficient and fun. (more…)
Who doesn’t like PETs?
Well, we love them. We don’t mean the cute and fluffy creatures – we love those too – rather, we’re referring to an acronym for three key areas which we often discuss.
These are: Present day social listening, Emerging use cases and The future.
When Google launched Google+ in June 2011, it was all the internet was talking about.
But just two months later, traffic to Google+ dropped and its merits as the next big social platform were hotly contested. (more…)
Everybody knows this tired, old saying: the customer is always right.
Although annoyingly clichéd it is still as relevant as when it was first uttered.
In a sense it is not about being right or wrong, but the concept of making sure the customer feels valued throughout their journey within a company.
There has been a spate of activity in the social technology space in 2014, and we’re always keen to keep track of the latest movements in the sector.
We’re also not simply onlooking voyeurs; we take notice and react to our marketplace. Here our CMO Will McInnes shares his thoughts on four key stories that have caught our attention recently. (more…)
At first glance, social media is only a way for people to post photos, communicate with friends and family, complain about the weather and discuss current events. On the surface it may not seem to have much value beyond that.
Today we’re launching a feature we’re very excited about: Demographic Insights.
It’s a whole bunch of useful data and features that mean you can understand who’s talking about your brand in much more detail – the ‘who’ behind the conversation, as it were. (more…)