Blog > Technology

Brandwatch Brings Social Media Monitoring To Your Twitter Client

June 2nd, 2011. Posted by

As well as continuously developing and refining the main Brandwatch platform, our developers are always working on new solutions to meet users’ needs external to the app (for example, see our API and widget services).

Today we have launched an exciting addition to our offering: a Brandwatch plugin for Seesmic Desktop. With this plugin, users of the Twitter/social media client will be able to view a feed of social media data from Brandwatch within the Seesmic app, right alongside all their Twitter/Facebook/Buzz feeds.
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Google +1 and The Death of Serendipitous Search

May 11th, 2011. Posted by

When Google +1 was announced back at the end of March, flurries of excitement spread around the tech world. Amongst the most intrigued were SEOs, as the announcement freshly revitalised one of their favourite forward-facing phrases: social search. Below is the history of people using the phrase ‘social search’, and underneath is mentions of Google +1; note the correlation of the spikes at the end of March:
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Is social media making us anti-social?

April 27th, 2011. Posted by

A bit of a different kind of post today. We usually focus on technical topics or talk through some particularly interesting data from the Brandwatch application, but this one’s more of a discussion about social media in general and the impact it may be having on society:

“Is social media making us anti-social?”

This question was posted on Quora a month or so ago. It’s a version of a discussion I expect many of us have had at some point, and I imagine strong opinions usually surface on both sides.
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iPhone 5: The Sony iPhone

April 6th, 2011. Posted by

Following the news of their CEO’s accidental disclosure, Sony have inadvertently stolen the iPhone 5 conversation from Apple.

The first murmurs about the revelation seem to have appeared on 9 to 5 Mac on April 1st, when Seth Weintraub posted a blog update live from Talking Tech with Sony and The Wall Street Journal, where CEO Sir Howard Stringer let the information slip. The WSJ then reported fairly undramatically on the event a few hours later, but it wasn’t long before tech sites picked up on the significance of the incident, including Mashable with the headline ‘Sony CEO Accidentally Reveals Secret Details About iPhone 5’.
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Product Updates 2011: To Date And Beyond

April 4th, 2011. Posted by

Our team are constantly refining and developing the Brandwatch application to ensure the service our clients are using is the best available.

A lot has happened over the past few months, so we thought we should update you on some of the major changes so far in 2011. And going forwards, as Brandwatch continues to rapidly evolve, we’ll update you every week on the tweaks and developments we make to the service.

Major Updates Summary for 2011 so far:

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Social Media Monitoring: how to build a good query

September 22nd, 2010. Posted by
haystack3

Social Media Monitoring is bit like finding a needle in a haystack, or lots of needles but in a big haystack. For most brands there are dozens or hundreds of interesting mentions every day, but the problem is that they are hidden among thousands of less interesting or completely irrelevant mentions. Defining the query properly, with Boolean words like AND, NOT, OR etc., can reduce this problem so that it feels more like looking for needles in a mere handful of hay (apologies for stretching this metaphor uncomfortably far).

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How Are Workspace And Query Related?

April 22nd, 2010. Posted by
bw-thumbnail-classroom

(Answer: it is a bit like the relationship between a classroom and some students.) »


Brandwatch Really Is The Most Real-time!

April 22nd, 2010. Posted by

It’s scary when an independent organisation does a road test with your product and the 6 other best ones on the market. But that’s exactly what Fresh Networks are doing. »


Twitter and mozRank Help Us Measure What’s Important

November 6th, 2009. Posted by

Brandwatch is a data company: our crawlers are dedicated to finding as many pages out there as they can. For our customers, higher volumes of data are generally better – they have more to work with, and can drill down using filters, keyword searches or browsing through topics. But given thousands of pages per day or per week, how does a human decide which are the most important ones to look at? Which ones need attention first? Which blogs or forums have the most impact, or influence? »


Google Wave Goes Into Testing

October 1st, 2009. Posted by
bw-thumbs-google-wave

An erstwhile colleague (update your blog Miles!) who now works at Google sent me a Wave invite, so i dutifully logged in and had a play around. Here’s what i found »


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