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The Guide to Getting Started with Brandwatch

August 2nd, 2011. Posted by
The Brandwatch Guide

Getting to grips with the interface of a social media monitoring tool can be a bit tricky.

Whether trialling a tool for the first time or switching from one platform to another, it can be hard to know where »


Finding Gold in Social Data

July 22nd, 2011. Posted by
Brandwatch

At the end of June Brandwatch’s VP North America Seb Hempstead gave a talk at the Corporate Social Media Summit in San Francisco called Finding Gold in Social Data. Seb received lots of great feedback at the event and on Twitter during the talk, so we thought we’d share »


Brandwatch Tutorial – Session 7: How can I make my data more relevant?

February 11th, 2011. Posted by

Welcome to the seventh instalment of the Brandwatch tutorials. As we reach the half-way point of this series, we are going to look at a common and extremely important aspect of Social Media Monitoring: data quality. Brandwatch prides itself in the quality of the data it provides, with low spam, no duplication of mentions, etc. But there are several techniques which you, as a user, can employ to make sure you get the most out of it. »


Brandwatch Tutorial – Projects

January 28th, 2011. Posted by

In the latest Brandwatch upgrade, we introduced the concept of Projects. This tutorial covers what it means for our users, and how to make the best out of it. »


Brandwatch Tutorial – Session 6: Who are the most influential commentators of my brand?

December 23rd, 2010. Posted by

In this sixth instalment of the Brandwatch tutorials, we are going to look at the concept of Influence. »


Brandwatch Tutorial – Session 5: What are the industry trends?

December 10th, 2010. Posted by

Welcome to the fifth instalment of the Brandwatch tutorials. Today we are going to look not just at a single query, but at the main subjects of discussion around a whole industry or topic. If you want to monitor and manage a brand, it is crucial to understand the bigger picture, the context surrounding that brand, by analysing the global trends of the brand’s industry. Click here for the video that accompanies this post. »


Brandwatch Tutorial – Session 4: Where do people talk about my brand?

December 3rd, 2010. Posted by

In this instalment of the Brandwatch tutorials, we are going to look a bit more into where buzz is coming from. More precisely, let’s see which websites are sources of buzz for your query. This matters as it will help you understand your query’s “community”, and can tell you which sites to focus on for marketing and engagement (more about these in later sessions).

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Brandwatch Tutorial – Session 3: What are people saying about my brand?

November 26th, 2010. Posted by

This is the third part of the Brandwatch tutorial. In the previous sessions you learnt how to get a first idea of a query’s online buzz, and how to compare that query to some competitors. In this third session we can dig a bit more into the details of the buzz surrounding your query. Click here for the video that accompanies this post.

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Brandwatch Tutorial – Session 2: Competition benchmarking

November 19th, 2010. Posted by

Welcome to the second part of the Brandwatch tutorials. In this instalment we will look at how to perform basic competitor analysis.

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Brandwatch Tutorial – Session 1: Social Media Monitoring 101

November 12th, 2010. Posted by

Let me introduce you to a series of posts on how to use Brandwatch for Social Media Monitoring and Reporting.

This series should explain how to get the most out of Brandwatch, in very practical terms. Each post will describe one particular use-case, starting from the simplest all the way to more advanced uses. »


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