Questions and Answers
We know our industry is a complex one and that you're probably buzzing with questions, so we've put together some answers for the most common questions we're asked.
If you'd like to know the answer to something that we've not managed to cover here, then please feel free to ask us directly.
Brandwatch Analytics is our powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data. It is a paid-subscription browser-based software. See the product page for more information.
Subscriptions start from £500/$800/€600 per month. Take a look at the product page for further details.
The Brandwatch Analytics platform allows you to reply to Twitter mentions, and to publish mentions/comments to Twitter and Facebook. Internally, you can use our workflow features to share engagement across a team.
Yes, you can create any number of Alerts. Alerts are fully customizable as you specify a Query and any combination of filters (mozRank, location, etc.). Alert emails are sent ‘as it happens’ or once a day, week, etc according to your specifications. There is even the potential to set up Threshold Alerts, which will notify you when the volume of your Query changes by a percentage that you determine in advance, so you can keep tabs on sudden influxes or dips in mentions.
Alerts can also be sent to multiple email addresses, even to people without a Brandwatch login.
We offer unlimited user logins to any client at no extra charge. Account administrators can add users themselves.
Each client is given one or more client administrator accounts, which they can use to create and manage user accounts. Users can create their own projects and Queries.
Brandwatch Vizia is a revolutionary data visualization product, displaying your social media data in beautiful, interactive and insightful displays across your business. A reinvention of first generation ‘social media command centers’, it pulls in the social media data you’ve gathered using the Brandwatch Analytics platform and displays it in dynamic, animated visualizations that can be adapted for all use cases and displayed on screens throughout your business. See the product page for more information.
Brandwatch Vizia is a series of Scenes (visualizations) which are grouped into Displays that can then be displayed on physical screens. It pulls in data from the Queries and Channels you set up in the Brandwatch Analytics platform, and has the full power of Brandwatch Analytics behind it – clean, accurate data, flexible filters, categorisation, Rules and more. Different Scenes display different aspects of your data, with a wide range of customizable Scenes available for your every business need.
The data displayed in Brandwatch Vizia comes from your own Queries or Channels, created using the Brandwatch Analytics platform and supplied by our proprietary technology. That means you can display social media data about anything you wish, be it your brand, competitors, events, topics etc. You can also integrate outside data using the URL Scene or custom Scenes.
Yes, Brandwatch Vizia clients are required to have an Enterprise Brandwatch Analytics account in order to access the data they need for the product.
You can have as many screens as you wish. Brandwatch Vizia is priced per Display, but you can show a display on as many physical screens as you wish.
Yes, all Brandwatch Vizia set ups will be branded according to your desired theme and will include your own logo.
Our URL and video Scenes allow you to stream in data held elsewhere. This could be data visualizations, specific websites or news streams, or videos and adverts. We can also work with you to create custom Scenes if there’s something specific you need.
Brandwatch technology and our Analytics platform is updated continuously: new functions and updates are added roughly every 2 weeks, often developed in response to client needs.
Brandwatch Analytics will be updated without you needing to do anything. We also sometimes develop new products and features that are in addition to our core offering.
The sentiment of each mention Brandwatch finds is automatically determined, though both user and paid-for analyst data validation are available too. To see how we currently approach automatic sentiment analysis, you can read our documentation on it here.
We crawl millions of sources/feeds from blogs, forums, news, social networks, reviews and other sites: 70m+ as of September 2013, growing by 2.5M per month
This is on top of full Twitter coverage, as we are a Twitter Certified Product, and the ability to track complete streams from Facebook and Twitter with our Channels feature.
If we’re missing a site you want to crawl, we can add it within minutes. It’s an automated process – you just give us the URL and we will add it to the system. Customers can upload lists of sites to cover too.
Popular sites are visited regularly; typically between every 5 minutes to every hour. Less popular/important sites are visited less often. On average, we visit sites 3 times a day.
As a Twitter Certified Product, we have full Twitter coverage in real time, so tweets typically come into the platform within seconds or minutes.
We index text content from across the web including public blogs, forum posts, news articles, tweets and posts on social networks. We also index images and videos using their titles and descriptions.
We’re able to crawl Twitter, Google+, Facebook, Flickr, YouTube and other major public networks. For more information on our social network coverage, see our coverage document.
We fully support 27 languages:
We are always working to add more languages and can add languages based on customer demand for a development cost.
We’re not limited by country – Brandwatch will pick up any mention for a particular language, regardless of its location.
Our system records the location of the page too, allowing filtering by location in the Query or in the Analytics platform.
These numbers are inaccurate – they include several orders of magnitude of duplicates. We also aim to remove all kinds of spam. We focus on providing results of quality, not quantity.
Also, check the date range; Google’s default is all dates. Change it to last week/month and go to the last page of results for a better idea of the real volume.
As a Twitter Certified Product, Brandwatch has full Twitter coverage, in real time.
We also offer 30 days free historical Twitter data for all clients on request, and also offer Enterprise clients access to full historical Twitter data back to 2006 with our Twitter Hindsight product.
With Brandwatch Channels, you can track any Facebook or Twitter account (without the need for admin rights), accessing a range of in-depth metrics giving insight into the community and how successful content is.
Our data archive goes back to June 2010 and includes all sources, such as blogs, forums, news sites and social networks. This is included as standard to Enterprise subscriptions.
Pro subscriptions have access to one month of historical data as standard, with additional historical data available at a nominal charge.
If you need guaranteed full historical Twitter data, we also offer 30 days free for all clients on request, and offer Enterprise clients access to full historical Twitter data back to 2006 with our Twitter Hindsight product.
How long we store your data for will depend on your package.
Brandwatch products all stream in data we gather through our own proprietary crawling technology. It works in 3 steps:
We gather up all the discussions from across the web 24/7 in 25 languages.
We process the data, stripping out spam and duplicates. We then use Natural Language Processing to find common topics and our cutting edge sentiment analysis systems attempt to determine what’s positive, neutral or negative.
You cut and slice the data within the Brandwatch Analytics platform depending on what you need, and this data can also be displayed in Brandwatch Vizia.
Enterprise Brandwatch Analytics and Brandwatch Vizia subscriptions are assigned to an Account Manager, who provides ongoing phone and email support. All Brandwatch clients are also offered email support and access to extensive help documentation.
Initial training is free but we offer advanced training for an additional fee. We also have a dedicated Support Portal, which includes a large library of help documentation and videos, as well as options to recommend features, report issues and contact our support team.
Our technical support team is staffed by Brandwatch developers, directly contactable by phone or email. All of our tickets are solved in lightning time and are answered with tailored responses from real people. See more here.
All Enterprise and Vizia clients get a dedicated Account Manager as part of the subscription. All accounts get access to our comprehensive Support Portal and email support. We also provide charged services for:
Data validation (checking mentions, cleaning them, categorizing them and altering sentiment manually)
Query definition advice and ongoing management
Use of API for custom reporting and data analysis
Yes, many of our clients have a white labeled version of the Brandwatch Analytics platform with their own logo and colour scheme. Brandwatch Vizia is fully branded with your desired theme as standard.
Brandwatch products are priced on a subscription model. For more information about pricing, please see our pricing page.
Brandwatch is a leading provider of social media monitoring and analytics. We gather social media data from across the web and allow users to analyze it to gain actionable insights for their business.
We currently offer two products on a subscription basis:
Brandwatch Analytics, a powerful social media monitoring platform that allows users to collect and analyze the data that matters to them using a host of powerful analytics features.
Brandwatch Vizia, a revolutionary data visualization product that displays social media data in animated, interactive displays for communication and insights across the business.
Brandwatch can be used for a number of purposes, some of which can be seen on our ‘Social Media Monitoring’ page, including Social CRM, Marketing, Research, PR and agency use.
Brands and agencies around the world use Brandwatch for more purposes than we can possibly list.