Report

Social Media and the Fashion Industry

Are you or your clients involved in the fashion industry? Don’t miss this report.

In the past, a great deal of secrecy surrounding new collections and shows meant that social media was an enemy rather than a gift, but the fashion world has woken up to the massive possibilities of welcoming social media into its exclusive circle.

Fashion is discussed online on a daily basis – whether it be a blog about a new designer, a ‘must have’ designer handbag or just photos of new shoes posted on Instagram. All that noise is holding the secrets of the consumers, and an understanding of that online chatter – what consumers, bloggers and news outlets get excited about or dislike – can be a powerful tool for those dealing with a brand or designer’s PR.

With this report, you’ll discover:

• The best times to promote your fashion products/brands
• How coverage differs on news, blogs and Twitter
• What encourages fashion conversation
• Which countries’ fashion is talked about most online

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