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[Report] The Marketer of 2024

Discover the insights of 300+ marketing professionals on the essential tools, resources, and skills for success.

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500 items found for marketing

blog article

Analyzing the Bigger Picture: Why You Can’t Deliver Insight Without Action Steps

Marketing

By Dinah AlobeidMay 19 2017

...ghts and data delivery teams — typically found in marketing departments — need to do so much more once they figure out their data sharing issues and break down the siloes associated with data in business. They need to craft a compelling narrative and make sure the insights resonate with the individua...

blog article

Exploring the Identity of a Brand: How to Discover and Measure Brand Associations

Marketing

By Kit SmithAug 9 2016

...foster these associations, fostering them through marketing activities. But also, brand associations can develop outside of a business’s control. A poor journalist review or a PR disaster amplified by social media can harm the brand and place new associations in the minds of consumers. The value of b...

blog article

What’s So Good About Being Engaging on Social Media?

Marketing

By Joel WindelsNov 26 2014

...st become a modern classic in the world of social marketing. The following chart shows that simply engaging with customers on social media can vastly increase the amount of money they spend on your products. Even those that are neutral or normally detract from the brand will spend more money if suffi...

blog article

Ideas from the Experts: Social Consumer Market Insights

Marketing

By Natalie MeehanAug 16 2016

...exploration around the subject of social consumer marketing insights. Social media has augmented the market research landscape – it’s far easier and cheaper to find the voice of the customer online than conducting focus groups or executing traditional surveys, and online analysis tools are now pretty...

blog article

Research: Consumer Insights for the Automotive Industry

Marketing

By Kit SmithAug 19 2016

...ere are characteristics that can be emphasized in marketing. Associations can be surfaced comparatively, helping to understand if campaigns are delivering the right message. Electric cars Electric cars have been around for some time now and are increasing in popularity. Tesla received an incredible 3...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.