Brandwatch automates most of the cleaning and processing of Query mentions, but ongoing human involvement is sometimes required, in particular for:
Ongoing Query search string improvement: as an analyst reviews a Query’s mentions, he can refine the Query’s search string to better avoid irrelevant mentions and improve the results
Improved sentiment classifiers: as the sentiment of a Query’s mentions are verified, we can further train the sentiment classifiers to generate better results in the future
Mention categorisation: individual mentions can be manually assigned to pre-defined categories such as Status (Open, Replied, Closed), Priority (High to Low), Area (Customer Complaint, Suggestion, etc). Mentions can also be given freeform tags. This can then be used to share the engagement responsibilities across several users and to generate reports.
Brandwatch can provide all of this as an additional service. As we have so much experience with the system and the data it generates, we can do this at a very cost effective rate. Contact Us to discuss your specific requirements.
Social Media Monitoring > Moderation
Brandwatch automates most of the cleaning and processing of Query mentions, but ongoing human involvement is sometimes required, in particular for:
Brandwatch can provide all of this as an additional service. As we have so much experience with the system and the data it generates, we can do this at a very cost effective rate. Contact Us to discuss your specific requirements.