Let’s face it, increasingly blogs are yielding the power to either build or break a brand. So for PR professionals – those ultimately responsible for their client’s reputation – it’s more important than ever to listen up, pay attention and be able to influence what’s being said online about your clients’ brands. »
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Listen Up, Pay Attention!
May 26th, 2008. Posted by Giles PalmerLet’s face it, increasingly blogs are yielding the power to either build or break a brand. So for PR professionals – those ultimately responsible for their client’s reputation – it’s more important than ever to listen up, pay attention and be able to influence what’s being said online about your clients’ brands. »