Brandwatch Blog Articles by Fabrice Retkowsky

Fabrice Retkowsky

@fabrice31416

Fabrice is the CTO at Brandwatch.

5

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Fabrice Retkowsky

@fabrice31416

Fabrice is the CTO at Brandwatch.

5

Google Search Is Broken

Just read a very interesting article on the future of search. The bottom line for me was pretty clear: Google Search is broken. Several of the core principles behind it are now obviously wrong. Read more

Community By Fabrice Retkowsky on July 25th 2008

Driving The Web Away From Search

I’m doing some analysis using the public search engines and I’m being presented with a lot of pages that are not what I’m looking for. The date of publication is sometimes wrong when I search over a specific time period, … Read more

Community By Giles Palmer on July 22nd 2008

Gym Bunny

My friend Damian has a 5 year old daughter called Lola. On Saturday, she left her favourite stuffed bunny at my house after a visit. They live just down the road from me, so  no biggie I thought, I’ll just … Read more

Community By Giles Palmer on July 16th 2008

You Just Can’t Beat Marks’ – Sorry Tesco And Sainsbury’s

I don’t know about you – but growing up in the UK through the 80’s and 90’s (I wish it was later), I have an in-built love for Marks and Spencer. Yes, it’s true. Read more

Community By Giles Palmer on July 14th 2008

Agile vs Well Planned

Much has been written about methods of developing software – books and books and blogs and blogs. I love the writing and thinking of Steve McConnell, although some of his observations can be a bit gloomy (top 2 mistakes almost … Read more

Community By Giles Palmer on July 11th 2008

The PURPOSE Of Social Search

Over the last 30 years, many tasks that humans once performed have been automated, encoded and passed over to computers. It’s the drive for efficiency that Bill Gates still talks about today. The internet however, never started off as a … Read more

Community By Giles Palmer on July 7th 2008

Social Media

According to wikipedia “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. Read more

Community By Giles Palmer on July 3rd 2008

Brandwatching

Defining brand image as a multi-dimensional entity and working with individual dimensions explicitly has several important benefits, in both practical and conceptual terms. Read more

Community By Giles Palmer on July 3rd 2008

Why Do People Talk So Little About Some Big Brands

Alan Mitchell wrote in Marketing Week last week about online peer-to-peer marketing. The central theme of his article is that it is early days for Marketeers in this space and that the web and p2p or c2c communication is throwing … Read more

Research By Giles Palmer on July 3rd 2008