Nov 10 2008 |

Ranking Brands By Their Online Sentiment

This summer The Metro Newspaper asked us to track the online sentiment towards this years big brother contestants. So, we put them into the system and  I spent the next ten weeks monitoring daily, what Brandwatch brought back. Every morning, armed with a steaming cup of coffee i logged in and patiently scanned the content Brandwatch picked up; lots of mindful insight like the biggest topic of “ugly bitch”  and inspiring comment,  “did yah see nicole doin the thriller dance she fort shu was pua amazinn”. (more…)