May 31 2011 |

Ford and Xbox top Champions League social media mentions (Campaign)

Ford, Xbox and Heineken were the most talked about advertisers in social media during the Uefa Champions League Final, according to social media monitoring company Brandwatch.

Read the article.

May 27 2011 |

Friday# 27 May 2011

Welcome to the Friday#

This week in The Sizzle: Eric Schmidt’s threat to world leaders at eG8. In The Fri-Up, Champions League: social media football. In The Sauce: The best racing game in the world…


May 26 2011 |

Ban or not, Social Media loves Marmite

News that Denmark has supposedly banned Marmite has caused both confusion and outrage across the UK over the last couple of days. The story received substantial coverage in mainstream news including The Telegraph, The Guardian and even BBC Breakfast News.

May 24 2011 |

M&S results – the social media view

Today’s news that Marks & Spencer has made a 12.9% jump in underlying pre-tax profits prompted us to take a look at the social media story behind the brand over the last few months. Although M&S can obviously give us their take on this heartening news – on BBC Breakfast they assured us that customers had chosen M&S as the place to treat themselves to quality goods while they were cutting back in other areas on cheaper brands – we seized the opportunity to dig deeper into social media to find out what customers are actually saying. (more…)

May 24 2011 |

Ryan Giggs and the ungaggable social storm

At Brandwatch, we have been tracking the super-injunction footballer for a while now; not just in light of his indescretions with big brother stars, but also for his sporting prowess.

However, from The Sunday Herald’s brave decision to release his thinly disguised photo on Sunday morning, to the media furore culminating in his name across the front page of almost every UK paper today, we have counted the social media stats. (more…)

May 23 2011 |

Your New Rep. Can You Manage?

We teamed up with Content and Motion, one of our agency clients, to write a two-part series about reputation management. For our take on it as a social media monitoring provider, take a look at our post on the C&M blog. For the agency perspective, here’s Roger Warner of C&M:

C&M is an Online PR and Social Media agency. I’m the MD. We’ve been working for some time with Brandwatch to create a bunch of international Social Media reports and insights for brands like TomTom using the toolset. We like.

May 23 2011 |

Product Update: 23 May 2011

Firstly, we have released a couple of optimisations that will speed up load times of certain components and also shorten the time it takes to finish creating your query.

May 19 2011 |

The 5 Most Important Social Media Monitoring Graphs

The other day I saw someone asking for advice on what were considered to be the ‘most important’ data visualisations in social media monitoring. This struck me as a bit of a strange question, so I decided to write a bit about it.

May 18 2011 |

The Methodology Behind Brand Republic's BR 200

This morning Brand Republic published The BR 200 – a list of 200 of the web’s most influential bloggers on marketing, media and digital.

Unsurprisingly, there has been a fair amount of excitement surrounding the list so far today, with some people questioning ‘surprising entries’ and ‘curious omissions’.


May 18 2011 |

Gransnet age group 'more open to brands', claims Mumsnet founder (Marketing Magazine)

Brands will find a more receptive audience on Gransnet, Mumsnet’s new spin-off for grandmothers, than the original site, according to co-founder and chief executive Justine Roberts.