Brandwatch Blog Articles by Joel Windels

Joel Windels

@LinkYeah

Joel is the VP Inbound Marketing at Brandwatch, and contributes articles about pretty much everything. His gloomy demeanor shines through in each and every post.

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Joel Windels

@LinkYeah

Joel is the VP Inbound Marketing at Brandwatch, and contributes articles about pretty much everything. His gloomy demeanor shines through in each and every post.

20

Event: Return on Influence

It’s just one little word, but the past few years have seen a booming industry evolve around the concept of influence. Popular companies like PeerIndex and Klout have focused their energies on quantifying individuals’ perceived influence, breaking it down into … Read more

Marketing By Joel Windels on March 30th 2012

Product Update: Random Tagging

This weekend will see another wave of improvements made to the Brandwatch app. As usual, we’ve compiled a quick rundown of how you can use them and why you might want to. Read more

Product By Joel Windels on March 29th 2012

How To Listen Intelligently & Act Upon It

Listening, monitoring, researching, tracking: there are so many buzz words in social media monitoring that generating useful and effective benefits via listening to the social web can often elude companies. As Zach Hofer-Shall talked about last week, there is a … Read more

Guide By Joel Windels on March 28th 2012

Find What You’re Looking For: Crafting a Query in a Monitoring Tool

At Brandwatch we take searching very seriously. We aim to provide our users with the best possible means to find exactly what they are looking for, be it comments about their brand, mentions of competitors or simply tracking industry discussion. Read more

Guide By Joel Windels on March 26th 2012

How Important is YOUR Reputation?

Tom Powell, who is an online reputation management expert, explains how reputation management doesn’t just apply to brands, but to individuals too. He works at Reputation 24/7. Read more

Research By Tom Powell on March 23rd 2012

A Guide to Your B2B Social Media Marketing Plan

Felicia Baratz-Savage of Technected fills us in on where she thinks the best places for b2b marketing in social media are. Read more

Guide By Felicia Savage on March 22nd 2012

How to Use Social Media for Customer Service

It’s no secret that customer service has slowly been creeping out of the call centre and onto the internet, with social media networks providing an all new opportunity for consumers to sing praises and vent frustrations either to friends, directly … Read more

Guide By Joel Windels on March 21st 2012

Incredible Lego Campaign Captures Your Imagination

It seems that every single day something comes along that makes you want to share it with others, now we have the omnipresent means to do so. Read more

Marketing By Joel Windels on March 20th 2012

OMG I HATE MY JOB! Employees Be Warned

Social media is a hotly debated topic in the world of business. Whilst some organisations incorporate social networking into their internet marketing campaigns, others argue that it can cast a negative image upon the company. Read more

Marketing By Joel Windels on March 19th 2012

Social Media Investigation: Is the Republican Bid Really a Two-Horse Race?

Rick Santorum recently stated that the race to become the Republican Party presidential candidate in the autumn is down to two men. Here at Brandwatch, we used our social media monitoring tool to analyse data from both the press and … Read more

Politics By Gareth Ham on March 19th 2012