With our notorious British reserve coupled with a penchant for subtlety and etiquette, we don’t often blow our own trumpet too much, even though we’re bloody amazing.
Kalen Smith describes the tools and techniques he thinks are best for measuring the success of Facebook campaigns. (more…)
There are countless social media facts spinning around the tubes, but trying to make sense of them can be a struggle. We’ve contextualised them into irrelevant nuggets of information to make them even less coherent to understand. (more…)
Social Brands 100 has announced the shortlist of brands for its 2012 ranking. These brands now go forward into a final judging phase to be ranked from one to one hundred for the final Social Brands 100, which will be published on May 29th. It’s a great achievement to be shortlisted, so congratulations to all.
When businesses want to reach the masses, they no longer look to television, radio or print media like newspapers and magazines. Instead, they turn to social media networks to connect with consumers and other businesses, with surprisingly good results. (more…)
Social media monitoring can be an incredibly valuable asset to almost any company, but really finding out exactly how to use it most effectively can be frustrating. (more…)
Twitter has been the social network amongst the tech-savvy for years now, and as the platform matures, so do the marketing campaigns undertaken on it.
Harnessing the popularity of Twitter has been a mixed bag for businesses, who have had to straddle the boundary between chummy friendliness and focused marketing messages. (more…)