May 31 2012 |

What Would Happen if the Internet Just… Collapsed?

Guest-blogger Jen Thames ponders what might happen if our beloved internet were taken away from us. (more…)

May 30 2012 |

Take a Break From Social Media

It’s true, chocolate solves everything, even social media burnout.

It’s funny to consider that it really wasn’t long ago when we were using landlines to arrange meetings, faxed each other documents and spoke our thoughts aloud, rather than posting them to Twitter. (more…)

May 30 2012 |

Highlights From iStrategy: Social Media Expertise

Stamford Bridge was the focus of a giant celebration last week, as fans everywhere heralded in the dawn of a new era. That’s right, we’re talking about iStrategy’s social media conference, held in the ground of some insignificant sports team that no-one’s ever heard of, which was held on Tuesday and Wednesday. (more…)

May 29 2012 |

Social Brands 100 winner revealed…

After close to six months of data collection and research, we can finally announce that food and drinks brand Innocent has ranked number one in the Social Brands 100.


May 24 2012 |

Are Automated Twitter DMs Actually Worth Sending?

Is it just us, or are Twitter inboxes becoming even more clogged with auto-DMs recently? With the endless blog posts and grumbly tweets about their existence flooding all corners of the internet, it does beg the question: why are people still using automated direct messages on Twitter? (more…)

May 24 2012 |

Volvo’s Social Media Ventures

With social media still trying to prove its worth to many large corporations, sometimes it can be interesting to take a look at how some of those businesses are approaching the medium. Regular Brandwatch contributor Felicia Baratz-Savage takes a look at how motoring giant Volvo has tackled the opportunity, with particular regard to its B2B ventures. (more…)

May 24 2012 |

The Importance of Brand Perception

Not for the first time, the setup for this post involves heralding the rise of social media and the opportunities it now presents. It’s fast-becoming a cliché, but that doesn’t mean it’s not true.

Indeed, it rings no truer than when considering branding. (more…)

May 22 2012 |

How to Determine Whether a Brand is Social or Not

Since we were involved in creating the first Social Brands 100 last year, the importance of embracing the social world as a brand has changed and developed. As such, our algorithm and data collection method for defining a social brand has evolved too. (more…)

May 21 2012 |

Over 32,000 Tweets a Minute – The Champions League Final

So, Chelsea have finally done it. Nine years after Russian billionaire Roman Abramovich purchased the blues, the most important trophy in club football is on its way to west London after a dramatic penalty shoot-out victory over Bayern Munich. (more…)

May 18 2012 |

The Top-line Metrics That YOU Should be Monitoring

In line with the advice we’ve presented in our eBooks, we’ve also taken the opportunity to outline how a company may approach some of the guidelines we described and provide a taster of how a tool like Brandwatch can help. (more…)