Brandwatch Blog Articles by Joel Windels

Joel Windels

@LinkYeah

Joel is the VP Inbound Marketing at Brandwatch, and contributes articles about pretty much everything. His gloomy demeanor shines through in each and every post.

20

Search the Blog

Joel Windels

@LinkYeah

Joel is the VP Inbound Marketing at Brandwatch, and contributes articles about pretty much everything. His gloomy demeanor shines through in each and every post.

20

Does Any Publicity Really Mean Good Publicity?

GO COMPARE! GO COMPAAAAAAAAAAARE, where people go, to save some … SHUT UP. Just shut the hell up. That’s what we’ve all been screaming at our TV screens for years. Why won’t that annoying bloke just tie a rope round … Read more

Marketing By Joel Windels on July 31st 2012

Product Update: Goodnight, Sweet Prince

This weekend we mourned the loss of one of our forefathers, old Granddad Brandwatch, or 3.9 as it was known to its friends. Yesterday the life support machine was switched off, as we whispered our tender goodbyes to a formerly … Read more

Product By Joel Windels on July 30th 2012

Social Media The Crime Fighting Renegade

At one point or another we’ve all thought about how cool it would be to become a police officer. As small children we’d play cop and robber, going around the house with our hands cupped together making a play gun, … Read more

Marketing By Anna Bauer on July 27th 2012

Twelve Angry Men (and Women): When Tweeters Can’t Control Themselves (pt. 2)

Yesterday we posted the first half of our countdown of the twelve angriest celebs on Twitter – those men and women who just can’t keep their comments to themselves when they really should. Here are the final six, including the winner … Read more

Marketing By Jasmine Jaume on July 26th 2012

How to Get The Most Out of Your Social Media Monitoring RFPs: The Dos and Don’ts

Here at Brandwatch, we’ve recently been receiving – and winning – a lot of RFPs (Request for Proposals) for our Social Media Monitoring Services. From 70+ page detailed proposals to one-page Requests For Information, we’ve seen a lot of variation … Read more

Marketing By Bryan Tookey on July 26th 2012

Twelve Angry Men (and Women): When Tweeters Can’t Control Themselves (pt. 1)

Twitter is, let’s face it, a PR nightmare. It seems celebrities and ‘normal folk’ alike just can’t help getting themselves into trouble, wading into rows and posting drunken rants on the microblogging site. Twitter-beefing has even been called ‘America’s new … Read more

Marketing By Jasmine Jaume on July 25th 2012

Using Social Media Monitoring to Identify Influencers

Social media monitoring can be a tricky business. With blog posts and newsfeeds, forums and tweets by the million, brands need a reliable toolset to pick out useful insights from endless masses of data. Put simply, a ‘Google it’ approach … Read more

Guide By Joel Windels on July 25th 2012

Launching our Sponsor Twitter Tracker

We’ve partnered with MediaCom Sport, the sports marketing division of MediaCom Worldwide, to once again put together an insightful and fun data visualisation, this time surrounding the Olympic sponsors’ buzz. The upcoming games is set to be one of the … Read more

Community By Joel Windels on July 24th 2012

Oversharing on Social Media: Will We Never Learn?

Despite the never ending articles and horror stories about privacy and how much we’re sharing on social media, some of us never learn. Last week, the power of social media – and the dangers of not being careful about what … Read more

Marketing By Jasmine Jaume on July 24th 2012

Smooth Operators: The Ultimate Guide to Query-building Operators

While many people may not have even heard of a Boolean, millions of us use them every single day. Sites like Google can interpret your searches using Booleans and it’s a similar set of operators that lets you make queries … Read more

Guide By Joel Windels on July 23rd 2012