Aug 30 2012 |
Johnny Cash Project

Web Projects that Inspire Social Creativity

At times the use of social media and other online platforms can make you feel more isolated than connected. Many have argued that the continued popularity of interacting online will prevent people from intermingling face-to-face. (more…)

Aug 29 2012 |

4 Lessons in Hashtag Marketing

The Twitter social marketing bloc has seen plenty of trends and experiments in the past twelve months, as plenty of marketing teams have joined in the heated debate about the pros and cons of which type of hashtag promotion to use on Twitter. (more…)

Aug 23 2012 |

Why Ryanair’s Social Media ‘Fail’ is Not Such a Disaster

You may have noticed a certain Daily Mail article yesterday about ‘mother’ Suzy McLeod, who was angry about being charged £236 by ‘no frills’ airline Ryanair to print out her boarding passes, which she had not done herself as required prior to check in on a flight from Alicante to Bristol.


Aug 22 2012 |

Back to School and the Virtual Experience

As kids, growing up, August represented the last few weeks of late night playing outdoors, last-minute trips to the lake and endless mosquito bites. As the nights dwindled, the sadness began to creep up as the summer was ending which only meant one thing: time to go back to school. (more…)

Aug 21 2012 |

Self-Driving Cars and Soy Tires: The Future of Car Innovation

Coming off the coattails of our Automotive Sector report, we’ve been fueling up on car facts.  At Brandwatch we love gadgets, and new technology- so it was no surprise our conversations came to a halt around recent car technology advancements. (more…)

Aug 20 2012 |

Where is the Best Place to Network?

There’s no doubt that social media has had a profound impact on how businesses market themselves. Just about everyone has a Facebook, Twitter, LinkedIn, Pinterest or Google+ account now, and businesses are following suit. (more…)

Aug 17 2012 |

The Automotive Sector Navigating Social Media

The automotive world is no stranger to innovation, with one of the first models built in 1894. Though, we are far beyond the days of steam-powered vehicles. In fact, it was estimated that in 2010 the number of automobiles rose to over 1 billion vehicles, compared to the 5 million reached in 1986.

Aug 16 2012 |

Why Data Nerds Will Inherit the Earth

Steve Richards is MD of social media agency Yomego, who work with brands such as Tesco, British Airways and Morrison Bowmore Distillers to devise social media strategies to harness the full potential of social spaces.

A digital marketing expert with over 15 years experience agency-side, Steve specialises in helping brands to explore the potential of new channels, driving consumer interaction and exploiting new revenue streams.


Aug 14 2012 |

The Statistics Behind B2B Social Media Marketing

The use of social media in B2B marketing has a chequered history. In some ways this is surprising because business to business and service selling depends just as much on reputation as selling consumer goods does. (more…)

Aug 13 2012 |

Who Was the Most Discussed Athlete of London 2012?

The Olympics are finally over, the wonderful global event that featured three weeks of endless sport, and what most are heralding as a huge success. Team GB placed higher than they have in over a century and the opening ceremony was praised the world over. (more…)