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2012 was a rather exciting year for us here at Brandwatch, and today we announced some of the highlights (here). Of course, we have plenty more excitement in the pipeline this year (watch this space!) but we thought we’d take a look and share a bit of our own excitement about just how far we’ve come in the last 12 months.
Big client growth
Over 300 new brands and agencies signed on in 2012 to use Brandwatch’s social analytics and monitoring in their businesses, including the likes of Dell, Mediabrands Audience Platform, Waggener Edstrom, Digitas, and Whirlpool. We couldn’t be happier to work with such leading brands so our hats off to them too for appreciating the value in what we do.
Highly satisfied customers
It’s one thing to work with so many great clients, it’s another to be proud of their satisfaction with what you do for them, especially in such a rapidly evolving space. Our 2012 annual survey revealed that almost 99% of our customers would recommend us to others, with 28% rating us a full 10/10 for likelihood to do so.
Record product usage
Our active user base increased to almost 1,000 organizations. On average, users collectively access the system more than 4,000 times daily– that’s a lot of analysis and business insights being tapped into
Going more global every day
Brandwatchers’ are now dispersed all around the globe, filling offices in New York, Chicago, Berlin and Stuggart, and our home base in Brighton, UK. Our US presence in particular grew substantially with a remarkable 600 percent growth in revenue. And in support with our global clients, 2012 saw expanded data coverage in 25 languages,including coverage of sites such as RenRen and Weibo and emerging social networks such as Pinterest
“2012 was a good year for us,” says our CEO, Giles Palmer. “And we have bold plans in place to make 2013 better yet.”