Unlock the secrets to staying ahead in the ever-evolving world of social media marketing.
Published July 17th 2017
Full disclosure: I’m not a Doctor Who fan. In fact, I just had to Google whether it’s styled as ‘Dr. Who’ or ‘Doctor Who’.
That isn’t to say that I dislike it, I just haven’t made a habit of watching it. What has grabbed my attention, however, was watching people on social last night and today totally losing their heads because the newest doctor is a woman.
Like, dude. You’re crying over the fact that a show, where the main character is ‘an extraterrestrial being from the planet of Gallifrey’, now has a female lead. After 53 years of male leads. I Googled that too. Anyway, come on. Let us have a go.
And so! What better reason to log on to Brandwatch Analytics than to pull the data on what social’s saying about the appointment of (the excellent) Jodie Whittaker?
I’ve had a venti iced americano and an egg on toast, I’m ready.
What's Jodie Whittaker gunna wash her hair with tonight? #Doctor13 pic.twitter.com/QZ5HB3Vr6X
— ❄️ Snhoe Angel ❄️ (@RedheadRasslin) July 16, 2017
I used the Dashboard Wizard in the platform (which is dead easy to use, by the way) and searched for all mentions of #Doctor13, #13thDoctor, #DoctorWho, #TimeLord, and #JodieWhittaker.
Let the triggered tweets commence.
— JΛY BUCKS ?? (@TheMasterBucks) July 16, 2017
The news was mentioned on social over half a million times yesterday alone (with the hashtags I mentioned above).
If you’ve somehow missed the announcement video, which has now been liked over 110,000 times, you can see below what all the fuss is about.
Meet the Thirteenth Doctor #DoctorWho #Doctor13 pic.twitter.com/txHGz9tJEe
— Doctor Who Official (@bbcdoctorwho) July 16, 2017
Of all mentions, 55% are based in the US, and 22% in the UK, but as you can see from the geotagged map, the whole world has been abuzz.
Shout out to Doctor Who fans tweeting from the Pacific Islands!
Slightly more women than men have posted about the news, at 53% versus 47%.
It should definitely be noted that the sentiment-categorised mentions have been overwhelmingly positive, at 80% compared to 20% negative.
Despite this, a lot of focus in the media has been firmly on the reaction of some who feel that allowing a woman to play the Time Lord is heresy, and have cracked out some lukewarm all-caps tweets letting the BBC know that they’ve LOST A VIEWER. Bet they’re devastated, pal.
https://twitter.com/crunchvx1001/statuses/886615242175860737
I asked Founder of the Everyday Sexism Project, Laura Bates, how she feels about it.
The fact that this is even an issue in 2017 is fairly ridiculous, but more shocking are the number of people who seem genuinely angry at the fact that after 12 white men have played the doctor, one woman is finally going to get a turn. It shows that even today progress towards equality is still met with resistance, anger and vitriol.
It’s worth looking at the biggest tweets on the subject. What’s been shared the most? What’s resonating?
Of the ten most shared tweets, eight are BBC owned. Unsurprisingly at the time of writing the BBC’s announcement is the most shared at 59,272. The third most popular tweet around the Doctor Who news, though, is perhaps my favourite.
Writer Jenny Trout posted a video of her daughter watching the announcement video, and it’s wonderful.
If you don’t understand why Jodie Whittaker’s appointment is a good thing, then hopefully this goes part of the way to explain it.
My daughter watching the #DoctorWho announcement. #doctor13 #DoctorWho13 pic.twitter.com/eX0w1rW4E9
— ?️?Jenny Trout (@Jenny_Trout) July 16, 2017
As of time of writing, it’s been retweeted almost 18,000 times, and liked 61,914 times.
My entire TL right now #doctor13 pic.twitter.com/PcUmsdf0qo
— Maryne Lahaye ⚡️ (@MaryneeLahaye) July 16, 2017
According to the internet, it’s pretty easy to let the sex of the actor overshadow the actor herself.
Whittaker earned rave reviews for her role in Broadchurch, and according to social, everyone’s jazzed that she’s the new Doctor. We found a lot of blue tick support.
Yay! #jodiewhittaker #DoctorWho13
— Noel Clarke (@NoelClarke) July 16, 2017
Was gonna reveal that the new Silent Bob is a woman today until #DrWho stole my thunder. Congrats #jodiewhittaker! Loved you in Broadchurch!
— KevinSmith (@ThatKevinSmith) July 16, 2017
#JodieWhittaker ???????? https://t.co/Rc77ONRByq
— Amma Asante (@AmmaAsante) July 17, 2017
Well I never the BBC really did do the right thing and let the Doctor be in touch with her feminine side. As a father of daughters – result!
— Colin Baker (@SawbonesHex) July 16, 2017
So what’s the takeaway here? That the likes of Dave, Martin and John in the Daily Mail section are the voice of the few, not the many.
Daily Mail comments section never fails to deliver ? #Doctor13 #DrWho #DoctorWho #DrWho13 #DailyMail pic.twitter.com/Z7HB09LwaM
— Lisa Crowther (@lisamarie82) July 16, 2017
Hey, guess what? Women can, in fact, be doctors. Women can even be Ghostbusters.
This is one more positive step in the right direction, and I’m here for it. You never know, I might even start watching.
If you’re a journalist looking to cover our data email us at [email protected] for more information.
Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
