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[Report] The Marketer of 2024

Discover the insights of 300+ marketing professionals on the essential tools, resources, and skills for success.

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378 items found for %22social presence showdown%22

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Case Study

Wargaming

...Brandwatch provided Wargaming with a 360 degree view of its player’s experience, helping them to bring the voice of the customer into the business....

blog article

The Complete Social Listening Guide – Definitions, Benefits, and Actionable Tips

Marketing

By Michaela VoglDec 11 2023

The number of social media conversations happening at any given time is massive. They ebb and flow with the news and cover any and all topics. From grandparents sharing local, old photos on Facebook groups to endless pop culture debates on Reddit. Social listening, or social media listening, gives y...

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Guide

A step-by-step guide to expert crisis management

This guide outlines seven key steps to handling crisis management successfully. Discover: How to stay ahead of potential PR crises Quick tips on how to turn online negativity into a reputation boost How American Airlines protects its brand reputation Crisis management lessons from global brands such...

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Guide

10 Steps to Effective Competitor Intelligence

Monitoring, benchmarking and understanding your competitors isn’t a nice to have. It’s fundamental to your business. For this competitive intelligence template, we’ve collaborated with authors, clients and thought-leaders to discover the 10 data points you should measure when looking at competitors....

blog article

How to Do an X (Twitter) Audit: A Step-by-Step Guide

Marketing

By Michaela VoglJan 18

To get the most out of Twitter you need to keep your account in good shape and have a decent understanding of who is following you. The Twitter audit process that we’ve laid out below will keep you on top of your Twitter game. If you fancy skipping to a particular section, you can do so now: Audit y...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.