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[Webinar] Leveraging Social Media Trends for Brand Engagement

Unlock the secrets to staying ahead in the ever-evolving world of social media marketing.

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blog article

5 Reasons People Like Tweets on Twitter

Marketing

By Ruxandra MindrutaOct 3 2013

...ou can save the tweet for later. We monitored the online conversation about people’s reasoning behind “liking” and these were the 5 most popular answers: 1) Bookmarking As 60% of Twitter users access the network via mobile devices, many don’t have the time and a big-enough screen to read lengthy arti...

blog article

Interview: Young Experts on How to Create a Legion of Followers from Tumblr to Twitter

Online Trends

By Cara SherrattSep 5 2016

...ple behind the headlines who influence swathes of online fans. Beyoncé fan account @Bey_Legion boasts an impressive following of nearly 150k on Twitter at the time of writing. Beyoncé becomes the most-awarded artist in #VMAs history! Congrats, Queen! ? @Beyonce @MTV @vmas pic.twitter.com/NzKVZwEdey —...

blog article

Ranked: The Most Influential Republicans on Twitter

Online Trends

By Gemma JoyceSep 13 2016

...influential people within political conversations online, focusing this week on the Republicans, finding that there’s a wide breadth of opinion making big waves in the Twitter debate. [bw_also_like id=”82536″] Methodology The Brandwatch React team used Audiences to search for Twitter handles that sel...

blog article

The Social Outlook: Insights in Context

Marketing

By James LovejoySep 27 2016

...derstanding at how businesses in general function online. In a way, we aimed to provide businesses with a context from which to view the social media landscape. An Audience in Context As an example, let’s examine the online audiences discussing 15 industries. If Lenovo wants to understand the gender...

blog article

Industry Insider: The Price of Loyalty – Schemes Must Reward, Not Exploit

Marketing

By Chris OwenJul 5 2016

...nts therefore equate to a £1,500 spend (or £3,000 online). For this you could get a 6-month weekly magazine subscription; and for just 280,000 points (£2,800 in-store, £5,600 online), you can get an annual subscription. You know, I’m not sure these are bargains. Granted, if you saved up a bit more an...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.